ORIX India

Background

Established in 1995, ORIX India is a subsidiary of ORIX Corporation, Japan, a diversified multinational financial group. The company specializes in providing innovative mobility and financial services solutions, including automobile leasing, rentals, and tailored financing options. With a commitment to driving excellence, ORIX India has become a trusted partner across various industries, offering products that support growth and sustainability.

Key Strategic Focus

ORIX India's strategic focus encompasses:

• Automobile Leasing and Rentals: Offering operating leases, car rentals, and self-drive car services under the "MyChoize" brand.

• Financial Services: Providing flexible financing solutions, including finance leases, equipment leasing, loans against property, and commercial vehicle finance.

• Business Transportation Solutions: Delivering comprehensive mobility solutions tailored to corporate clients.

The company targets corporate clients, SMEs, and retail customers, leveraging its expertise to meet diverse market needs.

Financials and Funding

As of September 2024, ORIX India manages approximately USD 627 million in assets. The company's annual revenue is estimated to be between USD 100 million and USD 1 billion. The company operates with a robust financial foundation, supported by its parent company, ORIX Corporation, Japan.

Technological Platform and Innovation

ORIX India integrates advanced technologies to enhance its services:

• Digital Marketing Tools: Utilizes TrackJS, Facebook Pixel, and LinkedIn Insight Tag for analytics and customer engagement.

• Web Technologies: Employs frameworks like OWL Carousel and jQuery UI to improve user experience on digital platforms.

These technological integrations underscore ORIX India's commitment to leveraging digital channels for marketing and customer engagement.

Leadership Team

ORIX India's leadership comprises experienced professionals:

• Vivek Wadhera: Managing Director and Chief Executive Officer. With over 25 years in the financial sector, Vivek rejoined ORIX India in April 2024, having previously served as Group Chief Financial Officer. His expertise includes financial management, money markets, and strategic planning.

• Takashi Yamasaki: Director.

• Ms. Neelanjana: Group Head - HR, IR, and Administration.

• Gaurav Bhatia: Chief Risk Officer.

• Harvinder Gandhi: Group Chief Information Officer.

• Pankaj Jain: Business Head, Rent A Car.

• Dipankar Sen: Business Head, Leasing.

• Sandeep Sinha: Business Head, Loan Against Property.

• Jay Gandhi: Company Secretary & Head - Legal & Compliance.

The Board of Directors includes:

• Mr. Yoshiaki Matsuoka: Director and Chairman, Japan.

• Mr. Hiroomi Morishita: Director, Japan.

• Mr. Takehiro Onishi: Director, Japan.

• Mr. Shingen Matsuo: Director, Japan.

• Mr. Nagesh Dubey: Independent Director.

• Mr. Abhay Kakkar: Independent Director.

• Ms. Meeta Sanghvi: Director, India.

• Ms. Gouri Sawant: Director, India.

• Mr. Anand Barua: Independent Director.

Leadership Changes

In April 2024, ORIX India appointed Vivek Wadhera as Managing Director and CEO. Vivek brings over 25 years of experience in the financial sector, having previously served as Group Chief Financial Officer at ORIX India and held positions at Citigroup, Barclays, and DMI Finance.

Competitor Profile

Market Insights and Dynamics:

The Indian financial services and automobile leasing market is competitive, with significant growth potential driven by increasing demand for flexible mobility solutions and financial products.

Competitor Analysis:

• Sundaram Finance: A major player in vehicle finance, offering a range of financial services.

• Mahindra Finance: Specializes in rural and semi-urban financing, including vehicle and asset finance.

• L&T Finance: Provides diversified financial products, including infrastructure finance and rural finance.

These competitors focus on vehicle financing and leasing, posing challenges to ORIX India's market share.

Strategic Collaborations and Partnerships

ORIX India has established significant partnerships to enhance its service offerings:

• Kia Motors: Launched the Kia Lease program in August 2024, offering leasing solutions to customers.

• Volvo Car India: Introduced a subscription program for customers in Delhi and Haryana in January 2023.

• BYD India: Partnered to launch the e6 electric car with leasing options in