Orren Pickell Building Group: Comprehensive Company Profile

Background

Founded nearly five decades ago by Orren Pickell, the Orren Pickell Building Group (OPBG) has established itself as a premier design-build firm specializing in luxury custom homes across the Chicagoland area, Southern Wisconsin, and Harbor Country, Michigan. The company's mission is to create unique living environments that align with each homeowner's individual needs and preferences, emphasizing superior quality and exceptional client experiences. As a family-owned and operated business, OPBG has built a reputation for high-quality design, meticulous attention to detail, and excellence in customer service. The firm's projects are regularly featured in magazines, trade publications, and other local and national media, highlighting current trends and techniques or demonstrating the unique features and spaces of its clients’ custom dream homes.

Key Strategic Focus

OPBG's strategic focus centers on delivering comprehensive design-build services that encompass architecture, construction, remodeling, and ongoing maintenance. The firm specializes in creating luxury custom homes tailored to the unique preferences and lifestyles of its clients. By integrating design and construction under one roof, OPBG ensures seamless project execution and maintains high-quality standards throughout the process. The company targets discerning homeowners in the Chicago area, Northern Illinois, and Southern Wisconsin, offering services that range from new home construction to renovations and remodeling projects of various sizes.

Financials and Funding

As a privately held, family-owned business, OPBG does not publicly disclose detailed financial information or funding history. The company's sustained growth and extensive portfolio over nearly 50 years suggest a stable financial foundation, enabling it to undertake projects ranging from $300,000 to $5,000,000, with home sizes between 3,000 to 10,000 square feet.

Pipeline Development

OPBG's project pipeline includes a diverse array of custom home designs, remodeling projects, and maintenance services. The firm has completed numerous award-winning projects, such as the Lake Geneva Residence and the Glenview Primary Bath, both recognized with Platinum Key Awards in 2022. The company's ongoing commitment to innovation and quality ensures a steady stream of projects that cater to the evolving needs of its clientele.

Technological Platform and Innovation

OPBG distinguishes itself through the integration of innovative technologies that enhance client engagement and project management. The proprietary MyHomePortal™ provides clients with a secure online platform to track design and construction progress, review specifications, access contracts, and communicate directly with project managers. This transparency fosters collaboration and ensures clients are informed throughout the project lifecycle. Additionally, the firm employs laser room scanners to create precise 3D renderings and utilizes large touch screens during meetings to facilitate clear communication and visualization of design concepts.

Leadership Team

Orren Pickell, Founder and CEO: With a background in construction engineering from Bradley University, Orren has led the company for nearly 50 years, emphasizing innovative methods and meticulous attention to detail. His leadership has garnered the firm numerous awards for design creativity and construction excellence.

Lisa Pickell, President: Lisa joined the company in 2004 and has held various roles, including Remodeling Division Manager and Chief Operating Officer, before becoming President in 2017. She has been recognized with awards such as the Home Builder’s Association of Greater Chicago’s “Remodeler of the Year” and Professional Remodeler magazine's “40 Under 40.”

Eric Pickell, Sales & Marketing Manager: Eric leads the firm's Sales Division, overseeing all sales and marketing initiatives and managing the estimating of remodeling projects. His extensive knowledge of sales and construction contributes to the firm's growth and market presence.

Leadership Changes

In 2017, Lisa Pickell was promoted to President of OPBG, succeeding her father, Orren Pickell, who continues to serve as CEO. This transition marked the continuation of the family's leadership and commitment to the company's values and vision.

Competitor Profile

Market Insights and Dynamics

The luxury custom home market in the Chicago area is characterized by a demand for high-quality, personalized residences that reflect homeowners' unique lifestyles. Clients seek builders who offer comprehensive services, from design to construction and maintenance, ensuring a seamless and stress-free experience. The market is competitive, with several firms vying for clientele who prioritize craftsmanship, innovation, and exceptional customer service.

Competitor Analysis

Key competitors in the luxury custom home market include:

Scott Simpson Design + Build: Specializes in sustainable and energy-efficient custom homes, offering integrated design and construction services.

Benvenuti and Stein: Provides design-build services with a focus on high-end residential projects, emphasizing craftsmanship and attention to detail.

Middlefork Development LLC: Known for luxury single-family homes and condominiums, offering comprehensive design and construction management services.

These competitors share a commitment to quality and client satisfaction, making the market highly competitive.

Strategic Collaborations and Partnerships

OPBG collaborates with a network of skilled subcontractors, suppliers, and design professionals to deliver high-quality projects. The firm also engages with educational institutions and industry organizations to mentor the next generation of construction professionals and advance the roles of women in the industry. These collaborations enhance OPBG's capabilities and contribute to the industry's overall growth and development.

Operational Insights

OPBG's comprehensive service offerings, from design and construction to maintenance, provide a distinct competitive advantage. The firm's commitment to transparency, as demonstrated through open book pricing and the MyHomePortal™, fosters trust and collaboration with clients. Additionally, the integration of innovative technologies and a dedicated in-house maintenance team ensures that OPBG delivers exceptional quality and service throughout the lifecycle of each project.

Strategic Opportunities and Future Directions

Looking ahead, OPBG aims to continue its legacy of excellence by embracing emerging technologies, expanding its service offerings, and nurturing the next generation of construction professionals. The firm's focus on sustainability and energy efficiency presents opportunities to meet the evolving preferences of environmentally conscious clients. By maintaining its commitment to quality, innovation, and client satisfaction, OPBG is well-positioned to thrive in the competitive luxury custom home market.