Osano Company Profile

Background

Overview

Osano is a data privacy platform founded in October 2018 by Arlo Gilbert and Scott Hertel, headquartered in Austin, Texas. The company specializes in simplifying data privacy compliance for organizations of all sizes, enabling them to build, manage, and scale their privacy programs effectively. Osano's platform offers solutions for consent management, data subject rights, assessments, and vendor risk management, assisting businesses in adhering to global privacy regulations such as GDPR, CCPA, and LGPD.

Mission and Vision

Osano's mission is to increase transparency in the data ecosystem and empower organizations to build trust with their customers through responsible data practices. The company envisions a future where data privacy is a fundamental human right, and businesses that embrace privacy become the next wave of trusted brands.

Industry Significance

Operating within the data privacy and compliance industry, Osano addresses the growing need for organizations to navigate complex privacy laws and regulations. By providing an intuitive platform, Osano plays a crucial role in helping businesses mitigate risks associated with data breaches and non-compliance, thereby fostering consumer trust and safeguarding brand reputation.

Key Strategic Focus

Core Objectives

Osano aims to simplify data privacy compliance, automate complex processes, and provide organizations with the tools necessary to manage privacy risks effectively. The company's strategic focus includes:

• Simplifying Privacy Program Management: Enabling organizations to implement privacy programs quickly and efficiently.

• Automating Compliance Work: Reducing manual efforts through automation of consent management and subject rights fulfillment.

• Enhancing Compliance Confidence: Offering tools and resources that ensure organizations remain compliant with evolving privacy laws.

Areas of Specialization

Osano specializes in:

• Consent Management: Providing geo-targeted and multi-lingual website cookie banners to manage user consent.

• Data Subject Rights Management: Automating the fulfillment of data subject access requests (DSARs).

• Vendor Risk Management: Monitoring and assessing third-party vendors for privacy compliance.

• Data Mapping and Discovery: Automating the discovery, classification, and mapping of personal data across systems.

Key Technologies Utilized

Osano employs machine learning systems and a privacy scoring graph dataset curated by U.S. bar-certified attorneys to evaluate and monitor data privacy practices. The platform also utilizes AI-powered tools for data discovery and classification, enhancing the efficiency and accuracy of privacy compliance processes.

Primary Markets and Conditions Targeted

Osano's platform is designed to assist organizations in complying with data privacy regulations across more than 50 countries, including GDPR in Europe, CCPA in California, and LGPD in Brazil. The company caters to businesses of all sizes, from small enterprises to large corporations, across various industries such as technology, healthcare, education, and more.

Financials and Funding

Funding History

As of October 2025, Osano has secured a total of $43.2 million in funding through multiple investment rounds:

• Seed Funding (November 2018): Raised $3 million from investors including LiveOak Ventures, Social Starts, Next Coast Ventures, and Capital Factory.

• Series A Funding (December 2019): Closed a $5.4 million round co-led by LiveOak Venture Partners and Next Coast Ventures, with individual investors such as Rony Kahan (co-founder of Indeed) and Brett Hurt (co-founder of Bazaarvoice).

• Series A1 Funding (September 2021): Raised $11 million led by Jump Capital.

• Series B Funding (August 2023): Secured $25 million led by TDF Ventures, with participation from OMERS Ventures, Second Alpha, and existing investors LiveOak Venture Partners and Next Coast Ventures.

Utilization of Capital

The funds raised have been allocated to:

• Research and Development: Enhancing product features and expanding the platform's capabilities.

• Marketing and Sales: Increasing brand awareness and expanding the customer base.

• Team Expansion: Hiring additional talent to support growth and operational needs.

• International Expansion: Broadening the platform's reach to support compliance with global privacy regulations.

Pipeline Development

Osano's platform offers a suite of tools designed to address various aspects of data privacy compliance:

• Consent Management: Automates the collection and management of user consent for data collection, ensuring compliance with privacy laws.

• Data Subject Rights Management: Streamlines the process of handling data subject access requests, facilitating efficient compliance with regulations.

• Vendor Risk Management: Assesses and monitors third-party vendors to ensure they adhere to privacy standards, mitigating potential risks.

• Data Mapping and Discovery: Automates the identification and classification of personal data across organizational systems, aiding in comprehensive data management.

• Assessments: Provides pre-built templates based on standards like ISO and NIST, as well as custom assessments, to evaluate privacy practices.

These tools are continually updated to align with evolving privacy regulations and industry best practices.

Technological Platform and Innovation

Proprietary Technologies

Osano's platform incorporates proprietary technologies such as:

• Privacy Scoring Graph Dataset: A dataset curated by U.S. bar-certified attorneys to evaluate and monitor data privacy practices.

• AI-Powered Data Discovery Tool: Automatically locates and classifies over 60 types of personal and non-personal data, enhancing compliance efficiency.

Significant Scientific Methods

The company employs machine learning algorithms and AI-driven tools to automate data privacy processes, ensuring accuracy and scalability in compliance management.

Leadership Team

Osano's leadership team comprises experienced professionals with diverse backgrounds:

• Arlo Gilbert: Co-Founder and Chief Innovation Officer. With over 25 years in technology startups, Arlo has expertise in telecom and search industries.

• Scott Hertel: Co-Founder and Chief Technology Officer. Scott brings extensive experience in technology development and innovation.

• Rachael Renegar: Chief Marketing Officer. Rachael leads marketing strategies to enhance brand presence and customer engagement.

• Jon Veal: Chief Product Officer. Jon oversees product vision and execution, driving the development of Osano's platform.

• Katherine D'Amico: Vice President of Sales. Katherine manages sales operations and strategies to expand Osano's market reach.

• Chris Hausman: Vice President of Customer Success. Chris ensures customer satisfaction and supports clients in utilizing Osano's platform effectively.

Market and Competitor Analysis

Industry Growth and Market Dynamics

The data privacy and compliance industry is experiencing rapid growth due to increasing global regulations and heightened consumer awareness. Organizations are seeking efficient solutions to manage compliance, presenting opportunities for companies like Osano to expand their offerings.

Key Competitors

Major competitors in the data privacy space include:

• OneTrust: Offers a comprehensive suite for privacy, security, and third-party risk management.

• TrustArc: Provides privacy compliance solutions and risk management services.

• WireWheel: Specializes in privacy management and data governance solutions.

These competitors offer similar services but differ in their approach, technology, and market focus.

Strategic Collaborations and Partnerships

In December 2023, Osano acquired WireWheel, enhancing its product offerings and market reach. This strategic move aims to expand Osano's capabilities in serving larger enterprises and strengthening its position in the data privacy industry.

Operational Differentiators

Osano distinguishes itself through its B Corporation certification, emphasizing a commitment to social and environmental performance alongside financial success. This status reflects the company's dedication to balancing profit and purpose, fostering trust among clients and consumers.