Our Kids MD Company Profile

Background

Our Kids MD is a pediatric healthcare practice located on the Upper West Side of New York City. Founded in 2007 by Dr. Sonia Gidwani, the practice is dedicated to providing highly personalized, family-centered pediatric care. The mission is to offer comprehensive medical services that respect the values and time of families, guiding children from birth to young adulthood. The practice emphasizes leveraging technology to ensure direct access to individualized medical advice from physicians at all times.

Key Strategic Focus

Our Kids MD specializes in general pediatrics with a particular emphasis on pediatric endocrinology, including the treatment of diabetes and obesity. The practice integrates a patient-centered approach, utilizing advanced medical technologies to enhance care delivery. The primary market focus is on families seeking personalized pediatric care in the New York City area.

Financials and Funding

Specific financial details and funding history for Our Kids MD are not publicly disclosed. As a private practice, it operates independently without external funding rounds.

Pipeline Development

As a clinical practice, Our Kids MD does not have a product development pipeline. Its focus remains on delivering high-quality pediatric healthcare services.

Technological Platform and Innovation

Our Kids MD leverages technology to maintain a paperless office environment, minimizing the use of paper in medical transactions. The practice utilizes energy-efficient electronics and lighting, and employs environmentally friendly materials in its office design to promote a healthier environment for patients.

Leadership Team

Dr. Sonia Gidwani: Founder and Primary Care Physician. Dr. Gidwani trained in General Pediatrics at the Children’s Hospital of NJ/UMDNJ and completed a Pediatric Endocrinology fellowship at Weill Cornell Medical Center. She served as Chief of Ambulatory Pediatrics at St. Luke's Roosevelt Hospital before establishing Our Kids MD in 2007. Dr. Gidwani has published in the field of pediatric endocrinology and led multiple NIH-funded studies. She has been recognized as one of the Top Doctors in New York by New York Magazine.

Reina Perl: Pediatric Nurse Practitioner and Certified Lactation Consultant. Ms. Perl has over a decade of experience as a pediatric nurse and lactation specialist in the neonatal ICU at Mount Sinai Hospital. She holds a master’s degree from NYU and is an IBCLC-accredited lactation consultant.

Leadership Changes

There have been no recent significant changes or appointments within the leadership team of Our Kids MD.

Competitor Profile

Market Insights and Dynamics

The pediatric healthcare market in New York City is highly competitive, with numerous practices offering a range of services. The demand for personalized, family-centered care continues to grow, driven by parents seeking comprehensive and accessible healthcare solutions for their children.

Competitor Analysis

Key competitors in the New York City pediatric healthcare market include:

Pediatrix Medical Group: A national provider of pediatric specialty care, offering services in neonatology, pediatric cardiology, and other subspecialties.

MD Kids Pediatrics: A pediatric practice with multiple locations, providing comprehensive care for children.

Kids & Teens Medical Group: The largest pediatric network in Los Angeles with 25 clinics, committed to delivering exceptional, compassionate care to every child and family.

Strategic Collaborations and Partnerships

Our Kids MD holds hospital privileges at Mount Sinai West and The Mount Sinai Medical Center, enabling seamless coordination of care for patients requiring hospital services.

Operational Insights

Our Kids MD differentiates itself through its commitment to personalized, family-centered care and its integration of technology to enhance patient access and environmental responsibility. The practice's affiliations with leading medical centers further strengthen its position in the competitive New York City pediatric healthcare market.

Strategic Opportunities and Future Directions

Future opportunities for Our Kids MD include expanding its concierge medical program, which offers dedicated hours, parental support beyond healthcare, and priority access to doctors. This program aligns with the growing demand for personalized and convenient healthcare services.