Company Overview



OurBrand Online



  • Description: A web platform technology designed to revolutionize the way employees, agencies, and clients access and interact with brands. Key features include brand discipline automation and seamless brand implementation.

  • Modules:

  • Guidelines: Accessible brand guidelines for print, digital, social, or video formats.

  • Media: Brand bank of images and media assets in various formats.

  • Product Store: Access to branded products, integrated with logistics suppliers for live stock levels.

  • Toolkits: Core brand assets for employees and agencies.

  • Templater: Live data input for brand templates, ensuring up-to-date regulatory wording and information.

  • Events and Campaign Builder: Tools for creating event/campaign assets like email banners.


IGNITE V1 Ltd


  • Company Number: 07984989


  • Registered Address: Gcams, Howes Farm Office, Doddinghurst Road, Pilgrims Hatch, Brentwood, Essex, CM15 0SG, UK.

  • Company Type: Private limited company.

  • Incorporation Date: March 12, 2012.

  • Company Status: Active.

  • Nature of Business (SIC Code): 82990 - Other business support service activities not elsewhere classified.


Key Officers


  • Edward Roger Birkin

  • Position: Director

  • Date of Birth: February 1984

  • Nationality: British

  • Country of Residence: England

  • Appointment Date: October 5, 2016

  • Role: Active Director


  • Julie Kaye Warmington

  • Position: Secretary and Director

  • Date of Birth: November 1978

  • Nationality: British

  • Country of Residence: United Kingdom

  • Appointment Dates:

  • Appointed as Secretary: November 1, 2016

  • Appointed as Director: June 16, 2022

  • A previous role as Director: March 12, 2012 - November 1, 2016


Company Performance


  • Last Accounts Made Up To: March 31, 2023

  • Next Accounts Due By: June 30, 2025

  • Last Confirmation Statement Date: June 21, 2024

  • Next Confirmation Statement Due By: July 5, 2025


Business Activities & Innovation


OurBrand Online provides a robust solution for automated brand management. This platform supports brand compliance and effective brand asset management, allowing stakeholders to access and utilize brand resources efficiently. The platform is tailored to support brand consistency globally through its various modules.

Strategic Importance


For sales background preparation, understanding OurBrand Online's comprehensive digital platform capabilities is crucial. The company's ability to offer tailored, automated solutions for brand discipline highlights its potential as a key partner in any branding strategy. Engaging with Edward Roger Birkin or Julie Kaye Warmington, key influencers within the company, will be instrumental in establishing initial contact and subsequently fostering a long-term business relationship.

Competitor Profiling



Competitor Activities and Market Position


Competitors have been actively using our brand name for their Google ads, resulting in traffic being redirected to their websites. This is a significant concern as it directly affects our brand visibility and can potentially mislead our customers. Notable mentions on Reddit highlight this issue, with discussions on competitor bidding and keyword targeting that directly relate to our brand name. These activities can dilute our brand identity and may require legal or strategic interventions to mitigate their adverse effects.

Top Competitors in 2024


Several competitors and alternatives stand out in the brand management and digital marketing landscape:

1. SmartSites
2. Design Pickle
3. SmartBug Media
4. Penji
5. Superside
6. Content Beta
7. New Breed
8. Wipro Salesforce Practice

These companies offer a range of services from digital marketing to brand management solutions, posing direct competition to OurBrand in various segments.

Branding Competition Analysis


Relevant sources emphasize the necessity of distinguishing between direct and indirect competitors. This can help in accurately identifying who our main competitors are, by leveraging tools and methodologies for competitor tracking and analysis.

Competitor Brand Strategies


The competitors' focused strategies involve:
  • Targeted SEO and SEM: Enhancing visibility and attracting organic traffic.

  • Social Media Management: Engaging audiences through robust strategies on platforms like Facebook, Twitter, and Instagram.

  • Comprehensive Digital Marketing Solutions: Offering tailored digital marketing packages that cover a wide spectrum of customer needs.


Prominent Competitors Mentioned


  • Brand Industry: Known for providing SEO, SEM, eCommerce, and social media strategies.

  • Industrial Brand: Specializes in brand strategy for architecture, engineering, and construction sectors.

  • Sprout Social: A leader in social media management, providing tools for engagement, publishing, and analytics that drive brand growth.

  • Brand24: Offers advanced social media monitoring and analytics tools, helping businesses manage their online presence and reputation effectively.


Detailed Competitor Profiles


Meltwater


Meltwater is a comprehensive media monitoring and social listening platform that caters to over 2,000 employees across 120 countries. The suite includes media intelligence, social intelligence, consumer insights, and sales intelligence tools. Key features include media monitoring, PR distribution, and sentiment analysis, offering deep insights into brand performance and competitor activities.

Sprout Social


Headquartered in Chicago, Sprout Social is a renowned social media management platform enabling brands to manage social presence, publish content, and analyze engagement. The platform supports multiple social channels including TikTok, LinkedIn, and Facebook. Sprout Social has recently acquired tools for sentiment analysis and influencer marketing, further solidifying its competitive edge.

Brand24


Brand24 excels in social media monitoring, allowing businesses to track online mentions and gather customer insights in real-time. The tool is pivotal for managing brand reputation and conducting competitive analysis, with a strong focus on user-generated content and sentiment metrics.

Actionable Insights


  • Monitor Competitor Moves: Regularly track competitor ads and keyword strategies to identify and counteract any misuse of our brand name.

  • Leverage Advanced Tools: Utilize top brand management and social media monitoring tools like Meltwater, Sprout Social, and Brand24 to gain deeper insights into market trends and consumer sentiments.

  • Enhance Brand Presence: Invest in SEO and SEM strategies to improve organic traffic and visibility while safeguarding the brand against competitor bidding.

  • Engage on Social Media: Strengthen social media strategies to drive authentic engagement and build a robust online community.


Strategic Planning


Considering the competitive landscape, our focus should be on enhancing brand visibility, protecting our brand identity, and leveraging advanced analytical tools to stay ahead. Strengthening our digital presence through targeted campaigns and robust engagement strategies on social media platforms will be crucial in differentiating OurBrand from the competition.