OurGreenCar Company Profile

Background

OurGreenCar is a Swedish company dedicated to providing sustainable and fossil-free transportation solutions through electric vehicle (EV) pools tailored for closed groups. Established in 2015 and headquartered in Malmö, Sweden, the company aims to replace traditional car ownership with environmentally friendly alternatives, thereby contributing to the decarbonization of transport.

Key Strategic Focus

OurGreenCar specializes in offering comprehensive EV pool services to various sectors, including:

Real Estate and New Developments: Providing electric cars, bikes, scooters, and cargo bikes for residents, thereby reducing the need for personal vehicle ownership.

Corporate Clients: Offering dedicated EV pools for employees, serving as an alternative or complement to company cars.

Municipalities: Enabling local governments to provide sustainable transportation options for their staff.

Housing Associations and Communities: Facilitating access to shared electric vehicles for residents, promoting a community-centric approach to mobility.

The company manages all aspects of the service, including booking systems, administration, operation, and infrastructure setup, ensuring a seamless experience for clients.

Financials and Funding

In May 2020, OurGreenCar secured approximately $54,300 through an accelerator/incubator funding round, with Fast Track Malmö as the investor. Additionally, the company received funding from E.ON, a major European energy company, to support its growth and expansion initiatives.

Technological Platform and Innovation

OurGreenCar leverages advanced technologies to enhance its service offerings:

Integrated Booking System: A mobile-friendly platform that allows users to easily reserve vehicles, manage memberships, and access support.

Zemtu Software Integration: Utilizing Zemtu's car-sharing software, OurGreenCar offers a unified app for managing both car and bike pools, streamlining the user experience.

Eco-Certification: OurGreenCar is the only vehicle-sharing company globally licensed with the Bra Miljöval (Good Environmental Choice) ecolabel, reflecting its commitment to environmental sustainability.

Leadership Team

Thomas Droben: Co-Founder, Chief Executive Officer, and President.

Kenneth Falk: Co-Founder, Owner, Chief Sales Officer, and Sales Director.

Magnus Jönsson: Co-Founder.

These leaders bring extensive experience in sales, IT, and business development, driving the company's mission to promote sustainable urban mobility.

Competitor Profile

Market Insights and Dynamics:

The electric vehicle sharing market is experiencing significant growth, driven by increasing environmental awareness and urbanization. The demand for sustainable transportation solutions is prompting companies to innovate and expand their offerings.

Competitor Analysis:

Sunfleet: A leading car-sharing company in Sweden, offering a fleet-based pool solution accessible to the general public. Unlike OurGreenCar's closed-group model, Sunfleet focuses on open-access vehicle sharing.

Elbilio: Provides electric vehicle sharing services with a focus on B2B markets, similar to OurGreenCar's target clientele.

Ferdia: Operates in the transportation marketplace, offering vehicle-sharing solutions that may overlap with OurGreenCar's services.

These competitors vary in their service models, target markets, and technological integrations, contributing to a dynamic and competitive landscape.

Strategic Collaborations and Partnerships

OurGreenCar has established significant partnerships to enhance its service capabilities:

Zemtu: Collaboration for software solutions that integrate car and bike sharing into a single platform, improving user experience and operational efficiency.

E.ON: Investment partnership providing financial support and strategic guidance, facilitating the company's expansion and technological advancements.

Operational Insights

OurGreenCar's closed-group model differentiates it from competitors by offering tailored solutions for specific communities and organizations. This approach ensures higher utilization rates and customer satisfaction. The company's commitment to 100% electric vehicles and eco-certifications further strengthens its market position as a leader in sustainable mobility solutions.

Strategic Opportunities and Future Directions

Looking ahead, OurGreenCar aims to expand its service offerings and geographic reach. Potential opportunities include:

Geographic Expansion: Entering new markets within and beyond Sweden to meet the growing demand for sustainable transportation solutions.

Service Diversification: Introducing additional vehicle types and mobility services to cater to a broader range of customer needs.

Technological Enhancements: Investing in advanced technologies to improve booking systems, vehicle management, and user experience.

By leveraging its current strengths and strategic partnerships, OurGreenCar is well-positioned to capitalize on the increasing demand for eco-friendly transportation alternatives.