Out2Win Company Profile

Background

Founded in 2021 by Jack Adler, Out2Win is an AI-powered athlete marketing intelligence platform headquartered in Syracuse, New York. The company is dedicated to revolutionizing the way brands, agencies, and universities discover, analyze, and connect with athletes for marketing partnerships. By leveraging advanced data analytics and artificial intelligence, Out2Win aims to streamline the athlete marketing process, enhancing efficiency and effectiveness in the rapidly evolving Name, Image, and Likeness (NIL) landscape.

Key Strategic Focus

Out2Win's strategic focus centers on providing comprehensive, data-driven solutions for athlete marketing. The platform offers in-depth profiles of over 250,000 collegiate athletes, enabling brands and institutions to identify and engage with suitable partners based on a variety of metrics. Key technologies utilized include AI-driven algorithms and proprietary scoring systems that assess athlete marketability, social media performance, and audience demographics. The primary markets targeted encompass brands seeking athlete partnerships, marketing agencies, and universities aiming to optimize their NIL programs.

Financials and Funding

In March 2025, Out2Win secured a $1.3 million seed funding round to accelerate its growth and enhance its AI-powered platform. Notable investors include Barbara Jones of Outshine Talent, Patrick Zubrow of Activent Marketing, MLS player Daniel Lovitz, Michael Gibbons of Fox Sports, celebrity chef Michael Schulson, Matt Littman of AFC Fitness, and John Brody of Learfield. The capital is intended to advance the company's AI and data science capabilities, scale marketing and sales efforts, and develop new platform features tailored to the evolving needs of the athlete marketing industry.

Technological Platform and Innovation

Out2Win distinguishes itself through its proprietary Out2Win Score, an AI-driven metric that evaluates athlete marketability by analyzing social metrics, university NIL performance, and brand spending trends. This modernized Q-score provides a clear benchmark for athlete marketability, assisting brands and institutions in making informed partnership decisions. The platform's AI-driven algorithms and comprehensive database of social media performance metrics and audience demographics further enhance its analytical capabilities.

Leadership Team

Jack Adler, Founder & CEO

Jack Adler founded Out2Win in 2021 while he was a student at Syracuse University. Under his leadership, the company has evolved from an agency connecting athletes to brands into a cutting-edge software platform transforming athlete marketing.

Competitor Profile

Market Insights and Dynamics

The athlete marketing industry has experienced significant growth, particularly with the advent of NIL opportunities for collegiate athletes. Brands are increasingly investing in athlete partnerships, with the market exceeding $15 million in tracked spending across major categories. Apparel and tech brands lead this market, with companies like Hollister and Uber dominating sponsorship volume and spend, respectively.

Competitor Analysis

Key competitors in the athlete marketing intelligence space include platforms like Opendorse and INFLCR. These companies offer services that facilitate athlete-brand connections, provide analytics on athlete performance, and assist in managing NIL opportunities. Out2Win differentiates itself through its AI-driven Out2Win Score and comprehensive database, offering a more data-centric approach to athlete marketability assessment.

Strategic Collaborations and Partnerships

Out2Win has established significant partnerships to enhance its market position and service offerings. In March 2025, the company partnered with San Diego State University to advance NIL success for student-athletes. This collaboration provides SDSU with advanced NIL tracking, benchmarking, and brand partnership tools, ensuring athletes can maximize their marketability.

Additionally, Out2Win has collaborated with brands such as Rhoback, Olipop, and Accelerator Active Energy, as well as universities like Michigan State and Syracuse, to optimize athlete partnerships and NIL programs.

Operational Insights

Out2Win's strategic considerations involve leveraging its AI-driven platform to provide unparalleled insights into athlete marketability, thereby offering a distinct competitive advantage. By focusing on data-driven decision-making and comprehensive analytics, the company positions itself as a leader in the athlete marketing intelligence space, differentiating from competitors through its proprietary technologies and innovative methodologies.

Strategic Opportunities and Future Directions

Looking ahead, Out2Win aims to expand its platform's capabilities by advancing its AI and data science technologies, scaling marketing and sales efforts, and launching new features tailored to the evolving needs of the athlete marketing industry. The company's current strengths in data analytics and AI-driven insights position it well to capitalize on the growing demand for efficient and effective athlete marketing solutions.