Outdoor Afro: Comprehensive Market Research Report

Background

Overview

Outdoor Afro is a national not-for-profit organization dedicated to celebrating and inspiring Black connections and leadership in nature. Founded in 2009 by Rue Mapp in Oakland, California, the organization has grown into a nationwide network that reconnects Black individuals to the outdoors through education, recreation, and conservation activities. These activities include fishing, hiking, biking, kayaking, gardening, skiing, and more.

Mission and Vision

• Mission: To celebrate and inspire Black connections and leadership in nature.

• Vision: To create a world where Black people are fully engaged in outdoor recreation, conservation, and education, fostering a deeper connection to the environment.

Industry Significance

Outdoor Afro plays a pivotal role in diversifying the outdoor recreation and conservation sectors, addressing historical underrepresentation of Black individuals in these spaces. By providing accessible and inclusive outdoor experiences, the organization contributes to environmental stewardship and promotes health and wellness within the Black community.

Key Strategic Focus

Core Objectives

• Community Engagement: Building and nurturing a nationwide network of Black outdoor enthusiasts.

• Leadership Development: Training and empowering volunteer leaders to facilitate local outdoor activities.

• Inclusive Programming: Designing and implementing programs that cater to diverse interests and skill levels.

Areas of Specialization

• Outdoor Education: Providing knowledge and skills related to outdoor activities and environmental conservation.

• Recreational Activities: Organizing events such as hiking, biking, kayaking, and gardening.

• Conservation Efforts: Engaging in initiatives that promote environmental stewardship and sustainability.

Key Technologies Utilized

• Digital Platforms: Utilizing websites and social media to coordinate events, share resources, and engage with the community.

• Data Analytics: Employing tools to assess program impact and inform strategic decisions.

Primary Markets and Conditions Targeted

• Geographic Reach: Operating in 32 states, including Washington, D.C., with a network of over 100 volunteer leaders.

• Demographic Focus: Engaging Black individuals and communities, with a particular emphasis on youth and families.

• Environmental Focus: Promoting activities that connect participants to various natural environments, from urban parks to national forests.

Financials and Funding

Funding History

• Total Funds Raised: In 2023, Outdoor Afro reported total revenues of $1,892,340.

Recent Funding Rounds

• Grants Received: In 2023, the organization received grants totaling $2,244,093 from various foundations and nonprofits. Notable grants include:

• $1,250,000 from the Waverley Street Foundation for general charitable purposes.

• $200,000 from the National Park Foundation for the "Connect" program.

• $200,000 from the William and Flora Hewlett Foundation for general operating support.

Notable Investors

• Waverley Street Foundation

• National Park Foundation

• William and Flora Hewlett Foundation

Utilization of Capital

• Program Expansion: Enhancing and expanding outdoor education and recreational programs.

• Leadership Training: Developing and implementing training programs for volunteer leaders.

• Community Outreach: Increasing engagement through marketing and outreach initiatives.

Pipeline Development

Key Programs and Initiatives

• Making Waves Program: Provides support for over 1,500 youth and their caregivers to learn how to swim, addressing the historic crisis of youth drownings in the Black community.

• Leadership Training: Annual training for volunteer leaders, covering topics from risk management to storytelling interpretation.

• Collaborations with Outdoor Retailers: Partnering with companies like REI Co-op to develop inclusive outdoor gear and apparel.

Target Conditions

• Youth Drownings: Addressing the disproportionate rates of drowning among Black youth through swimming education.

• Underrepresentation in Outdoor Spaces: Combating the lack of Black representation in outdoor recreation and conservation.

Anticipated Milestones

• Program Expansion: Increasing the number of participants and volunteer leaders annually.

• Partnership Growth: Establishing new collaborations with outdoor brands and organizations.

• Community Impact: Measuring and reporting on the positive effects of programs on participants and communities.

Technological Platform and Innovation

Proprietary Technologies

• Digital Event Coordination: Utilizing online platforms to organize and manage events across multiple states.

• Community Engagement Tools: Leveraging social media and digital content to foster community interaction and engagement.

Significant Scientific Methods

• Data Analytics: Assessing program effectiveness and community impact through data collection and analysis.

• Environmental Education: Implementing curricula that incorporate scientific principles of ecology and conservation.

Leadership Team

Key Executives

• Rue Mapp: Founder and CEO. Rue established Outdoor Afro in 2009, transforming it from a blog into a leading organization connecting Black individuals to nature.

• Joseph Mouzon: Chief Operating Officer / Chief Product Officer. Joseph oversees operations and product development, ensuring alignment with the organization's mission.

• Dd Johnice: Chief Program and Innovation Officer. Dd leads program development and innovation, focusing on expanding and enhancing Outdoor Afro's offerings.

• Lisa Bourne: Executive Director. Lisa manages day-to-day operations and strategic initiatives, driving the organization's growth and impact.

• Camille Rochester: Operations Director. Camille ensures efficient operational processes and supports the organization's logistical needs.

Competitor Profile

Market Insights and Dynamics

• Market Size: The outdoor recreation industry in the U.S. is substantial, with millions participating annually.

• Growth Potential: Increasing awareness of diversity and inclusion presents opportunities for organizations like Outdoor Afro to expand their reach.

• Industry Trends: A growing emphasis on environmental conservation and community engagement is shaping the outdoor sector.

Competitor Analysis

• Melanin Base Camp: Focuses on diversifying the outdoor industry by providing a platform for people of color and the LGBTQ+ community.

• Black Girls Trekkin': Empowers Black women to explore the outdoors through community-building and events.

• Tough Cutie: Offers premium hiking socks designed by and for women, promoting inclusivity in outdoor gear.

Strategic Collaborations and Partnerships

• REI Co-op: Collaborated to create a co-branded collection of outdoor apparel and gear, celebrating Black joy in nature.

• Sun Outdoors: Partnered to amplify Black leadership and connections in nature through various experiential activities.

Operational Insights

• Strategic Considerations: Focusing on inclusivity and representation to differentiate from competitors.

• Market Position: Recognized as a leading organization in promoting Black engagement in outdoor activities.

• Competitive Advantages: Strong community network, established partnerships, and a clear mission focused on diversity and inclusion.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Program Expansion: Increasing the number and diversity of programs offered nationwide.

• Partnership Development: Forming new alliances with outdoor brands and organizations to enhance offerings.

• Advocacy and Policy Influence: Engaging in initiatives that promote diversity and inclusion in outdoor spaces.

Future Business Directions

• Youth Engagement: Developing programs tailored to younger audiences to