Outdoor Cap Company

Background

Founded in 1977 by Paul Mahan, Outdoor Cap Company has established itself as a leading headwear manufacturer and supplier in the United States. The company's mission is to provide high-quality headwear that embodies integrity, teamwork, and respect. With over 45 years in the industry, Outdoor Cap serves more than 14,000 customers across various channels, including promotional products, team sports, and retail markets.

Key Strategic Focus

Outdoor Cap's strategic focus centers on delivering innovative and high-quality headwear solutions. The company specializes in:

• Design: Creating headwear inspired by the latest trends and performance needs, ensuring products resonate with diverse customer bases.

• Innovation: Utilizing cutting-edge materials such as wicking fabrics, sustainable materials, and reflective fabrics to stay at the forefront of headwear technology.

• Supply Chain Management: Maintaining long-standing relationships with production partners across six nations and three continents to ensure ethical and high-quality production standards.

The primary markets targeted include promotional products distributors, sports teams, and retail consumers seeking quality headwear.

Financials and Funding

As of April 2025, Outdoor Cap Company reported annual revenues of approximately $750 million. The company employs around 501 individuals across five continents, including North America, Asia, and Africa.

Product Development

Outdoor Cap offers a diverse range of headwear products, including:

• Baseball Caps: Made from materials like cotton, polyester, and spandex, featuring ProFlex custom fit or adjustable straps.

• Visors, Bucket Hats, Beanies, Wide-Brim Hats, and Headbands: Available in various colors and designs, with options for customization through embroidery or patches.

The company collaborates with over 100 organizations, providing headwear for MLB and minor league baseball teams, golf tournaments, and other sporting events.

Technological Platform and Innovation

Outdoor Cap distinguishes itself through:

• Proprietary Technologies: Development of unique headwear designs and materials that enhance comfort and performance.

• Scientific Methodologies: Incorporation of advanced materials like wicking fabrics and sustainable materials to improve product functionality and environmental impact.

Leadership Team

The leadership team at Outdoor Cap includes:

• Paul Mahan: Founder

• Jeanelle Harris: President & CEO

• Craig Mahan: President of JUNK Brands

• JJ Reese: Head of Finance & Operations

• Ben Roberts: Head of Marketing

• Rhonda Norvell: Head of People

• Neil Harris: Head of Staff

• Jamie Jeter: Head of Sales, Promo

• Nate Currier: Head of Sales, Sports

• Jake Beem: Head of Sales, Retail

• Kim Jones: Head of Manufacturing

• Eddie Benford: Head of Product

• Tom Arens: Head of Technology

Competitor Profile

Market Insights and Dynamics

The headwear industry is characterized by a diverse range of products catering to various segments, including sports, fashion, and promotional markets. The market is competitive, with companies striving to innovate in design, materials, and customization options to meet evolving consumer preferences.

Competitor Analysis

Key competitors include:

• New Era Cap Company: Founded in 1920, New Era is a prominent headwear company known for its exclusive baseball cap supply to Major League Baseball since 1993.

• Coal Headwear: Established in 2002, Coal Headwear focuses on lifestyle and outdoor headwear, emphasizing design and quality.

• Neff: Founded in 2002, Neff specializes in youth-oriented headwear and apparel, catering to the action sports and fashion markets.

• Otto Cap: Offers a wide range of wholesale promotional headwear, including caps, apparel, and accessories.

• S&S Activewear: A national wholesaler of imprintable apparel and accessories, including headwear.

Strategic Collaborations and Partnerships

Outdoor Cap has developed several of its own brands specific to the markets it serves and has diversified and expanded its license holdings, providing the opportunity to sell and distribute headwear for over 100 organizations.

Operational Insights

Outdoor Cap's strategic considerations include:

• Supply Chain Management: Establishing a robust and diverse supply chain with partners in six nations across three continents to meet varying customer demands.

• Customer Service: Emphasizing exceptional customer service throughout every step of the buying process to build and maintain strong customer relationships.

Strategic Opportunities and Future Directions

Outdoor Cap's strategic roadmap includes:

• Product Innovation: Continuing to push the boundaries of headwear innovation by exploring new materials and designs to meet evolving consumer preferences.

• Market Expansion: Exploring opportunities to expand into new markets and customer segments to drive growth.

• Sustainability Initiatives: Enhancing sustainability efforts by incorporating more environmentally friendly materials and practices into the production process.

Contact Information

For more information, visit Outdoor Cap Company's official website.

Connect with Outdoor Cap Company on LinkedIn.

Note: Specific contact details such as addresses, phone numbers, and emails have been omitted in accordance with the provided instructions.