Outdoor Pride Landscape & Snow Management
Background
Outdoor Pride Landscape & Snow Management, established in 1988 by Michael and Dale Aquilino, is a premier provider of commercial snow removal and landscape management services in New England. Headquartered in Manchester, New Hampshire, the company has expanded its operations across southern and central New Hampshire and northern and eastern Massachusetts. With a mission to deliver exceptional service while fostering a people-centric culture, Outdoor Pride emphasizes sustainability and community engagement. The company's commitment to excellence has earned it recognition as a leader in the industry.
Key Strategic Focus
Outdoor Pride specializes in comprehensive commercial snow and ice management, landscape installation, and grounds maintenance. The company targets large corporate campuses, hospitals, retail centers, and educational institutions, ensuring these facilities remain accessible and aesthetically pleasing year-round. By investing in advanced equipment and sustainable practices, Outdoor Pride aims to provide superior service while minimizing environmental impact. The company's strategic objectives include expanding its service area, enhancing employee development programs, and maintaining high customer retention rates.
Financials and Funding
Since its inception, Outdoor Pride has experienced significant growth. In 2023, the company reported a revenue of $23.4 million, marking a 5% increase from the previous year. Over the past nine years, the company has quadrupled its revenue, reflecting its strong market position and effective business strategies. This growth has been achieved through reinvestment of profits into the business, focusing on equipment upgrades, employee training, and service expansion.
Technological Platform and Innovation
Outdoor Pride distinguishes itself through the adoption of innovative technologies and sustainable practices. The company has integrated electric mowers, backpack blowers, and trimmers into its operations to reduce carbon emissions. Additionally, it utilizes brine solutions for snow and ice management, minimizing the environmental impact associated with traditional salt usage. The implementation of a four-day workweek during summer months further reduces fuel consumption and enhances employee work-life balance. These initiatives underscore Outdoor Pride's commitment to environmental stewardship and operational efficiency.
Leadership Team
Mark Aquilino, President
Mark assumed leadership of Outdoor Pride in 2016, following in the footsteps of his parents, the company's founders. Under his guidance, the company has seen substantial growth, nearly tripling its revenue since he took the helm. Mark emphasizes a "people, planet, profit" philosophy, fostering a culture that values employee development, environmental responsibility, and financial success. He also established the Aquilino Family Foundation in 2019, which has donated over $300,000 to local nonprofits.
Bill Butts, Vice President of Client Relations and Sales
Bill oversees client relations and sales strategies, ensuring customer satisfaction and business development. His efforts have been instrumental in maintaining a customer retention rate in the 90th percentile.
Brian Ducharme, Vice President of Operations
Brian manages the company's day-to-day operations, focusing on efficiency and service quality. His leadership has contributed to the company's high employee retention rate and operational excellence.
Competitor Profile
Market Insights and Dynamics
The commercial landscaping and snow management industry in New England is competitive, with numerous firms offering similar services. The market is characterized by seasonal demand fluctuations, requiring companies to be adaptable and resourceful. Sustainability and technological innovation are becoming increasingly important differentiators in the industry.
Competitor Analysis
Outworx Group
Outworx Group is a significant competitor, ranking #15 on the Lawn & Landscape Top 100 list in 2024. The company offers comprehensive snow and ice management services across the United States and Canada. Their extensive resources and national reach position them as a formidable competitor in the market.
Tovar Snow Professionals
Tovar Snow Professionals, a subsidiary of Outworx Group, specializes in snow and ice management services. Their inclusion in the top-performing professional snow and ice management operators in the US and Canada highlights their industry prominence.
Strategic Collaborations and Partnerships
Outdoor Pride actively engages with industry associations such as the Snow and Ice Management Association (SIMA) and the National Association of Landscape Professionals (NALP). These affiliations provide access to industry best practices, training programs, and networking opportunities, enhancing the company's service offerings and professional development initiatives.
Operational Insights
Outdoor Pride's strategic focus on sustainability, employee development, and customer satisfaction differentiates it from competitors. The company's investment in electric equipment and environmentally friendly practices appeals to clients seeking sustainable service providers. Additionally, the emphasis on a positive company culture and employee retention contributes to consistent service quality and operational stability.
Strategic Opportunities and Future Directions
Looking ahead, Outdoor Pride aims to expand its service area further into New England, leveraging its reputation for quality and sustainability. The company plans to continue investing in technology and equipment to enhance service efficiency and environmental responsibility. Strengthening community engagement through the Aquilino Family Foundation and other initiatives remains a priority, reinforcing the company's commitment to social responsibility.
Contact Information
- Website: Outdoor Pride Landscape & Snow Management
- Headquarters: Manchester, New Hampshire
Outdoor Pride's dedication to excellence, innovation, and community engagement positions it as a leader in the commercial landscaping and snow management industry.
