Outdoor Warehouse is a South African retail chain specializing in a comprehensive range of outdoor equipment and apparel, catering to activities such as camping, hiking, off-road adventures, watersports, trail running, and travel. The company is dedicated to providing high-quality, durable products that meet the diverse needs of outdoor enthusiasts. With a mission to be the go-to destination for outdoor gear, Outdoor Warehouse emphasizes expert advice and exceptional customer service, ensuring that customers are well-equipped for their adventures.
As a subsidiary of the Moresport Group, which also owns Sportsmans Warehouse, Outdoor Warehouse focuses on delivering a wide and deep range of products. The company sources well-designed, durable products and stays abreast of the latest technology to offer customers the best options available. Their strategic focus includes providing expert advice through thoroughly trained staff and offering additional services such as knife sharpening, tent pole repairs, and GPS navigation assistance.
Outdoor Warehouse operates as a subsidiary of the Moresport Group, which also owns Sportsmans Warehouse. The Sport and Recreation division of Long4Life, the parent company, reported revenue of R637.5 million and an operating profit of R133.7 million, contributing significantly to the group's overall performance.
Outdoor Warehouse offers a diverse range of products, including camping equipment, hiking gear, off-road supplies, watersports equipment, trail running gear, and travel accessories. The company is committed to sourcing well-designed, durable products that won't let customers down when they need them most. They research the latest technology and appreciate traditional methods when they are best suited. Their product ranges are not only wide but also deep, covering various levels of technology and price points.
Outdoor Warehouse emphasizes the importance of expert advice and trained staff. Carefully selected staff undergo thorough initial training and receive updates twice weekly on new technology and seasonal priorities. Specialist staff in areas such as GPS hardware, software, and mapping liaise regularly with suppliers to keep up with fast-moving product developments. The company has also developed detailed checklists for camping, hiking, motorcycle touring, and cross-border travel, available both online and in-store.
In 2018, Kobus Potgieter was appointed CEO of Outdoor Warehouse. Prior to this role, he served as CEO of Sportsmans Warehouse, another subsidiary of the Moresport Group. This leadership change was part of a broader restructuring within the company to enhance its market position and operational efficiency.
Outdoor Warehouse operates in a competitive market alongside several key players:
- Cape Union Mart: A South African retailer offering a wide range of outdoor and adventure gear, with a strong presence in the market.
- REI (Recreational Equipment, Inc.): A U.S.-based consumer cooperative specializing in outdoor gear and apparel, known for its extensive product range and member benefits.
- Cabela's: An American retailer specializing in hunting, fishing, and outdoor merchandise, now a subsidiary of Bass Pro Shops.
- Dick's Sporting Goods: The largest sporting goods retailer in the United States, offering a wide range of sports and outdoor products.
- Mountain Warehouse: A British outdoor retailer selling equipment for hiking, camping, skiing, cycling, running, and fitness, with a growing international presence.
Outdoor Warehouse has established strategic collaborations within the Moresport Group, leveraging synergies with Sportsmans Warehouse to enhance product offerings and customer service. This collaboration allows for shared resources and expertise, strengthening the company's market position.
Outdoor Warehouse's strategic opportunities include expanding its product range to cater to emerging outdoor activities and trends, enhancing its online presence to reach a broader customer base, and exploring new markets within and beyond South Africa. By leveraging its strong brand reputation and commitment to quality, the company is well-positioned to capitalize on the growing interest in outdoor recreation.
For more information, visit Outdoor Warehouse's official website:
Outdoor Warehouse's commitment to quality products, expert advice, and exceptional customer service positions it as a leading retailer in the outdoor equipment and apparel market.
