OUTFORM

Background

Founded in 2003, OUTFORM is a global innovation agency specializing in transforming customer experiences through insight, technology, and creativity. The company's mission is to elevate, connect, and humanize brand interactions, particularly within the retail sector. Operating under the guiding philosophy of "Dare to Innovate," OUTFORM collaborates with some of the world's most renowned brands and retailers to redefine the retail landscape.

Key Strategic Focus

OUTFORM's strategic focus encompasses:

Research and Strategy: Conducting in-depth market analysis to inform design and innovation strategies.

Design and Innovation: Developing cutting-edge solutions that enhance customer engagement and brand presence.

Manufacturing and Production: Utilizing a global network to produce high-quality retail displays and fixtures.

Technology Integration: Implementing advanced technologies to create interactive and immersive retail experiences.

The company targets a diverse range of markets, including fashion, electronics, and consumer goods, aiming to address the evolving needs of modern retailers and consumers.

Financials and Funding

As of March 2025, OUTFORM reported an annual revenue of approximately $35 million. The company has experienced significant growth, with a 37% increase in employee count over the past year, bringing the total to around 450 employees.

Technological Platform and Innovation

OUTFORM distinguishes itself through several proprietary technologies and innovative methodologies:

Digital Mannequin: An interactive display system that revolutionizes in-store fashion presentations.

User-Centric Design: Employing data-driven approaches to create seamless and engaging customer journeys.

Global Manufacturing Network: Operating production facilities across three continents to ensure quality and efficiency.

Leadership Team

Key members of OUTFORM's leadership include:

Ariel Haroush: Founder and Director, bringing visionary leadership and a passion for problem-solving to the company.

Competitor Profile

Market Insights and Dynamics

The retail display and marketing industry is characterized by rapid technological advancements and evolving consumer expectations. Companies in this sector must continuously innovate to maintain a competitive edge.

Competitor Analysis

Key competitors include:

OBI Creative: An advertising firm providing branding services.

Allen Display: A distributor of display cases and store fixtures.

Opus Agency: A brand events and marketing agency.

The Other Agency: An advertising agency.

Strategic Collaborations and Partnerships

OUTFORM has engaged in significant collaborations to enhance its market position:

Acquisition by Rapid Displays: In April 2021, OUTFORM was acquired by Rapid Displays, expanding its capabilities and market reach.

Partnership with Therabody: Collaborated to create an interactive window experience during Harrods Tech Month in October 2023.

Operational Insights

OUTFORM's global presence, with offices in the USA, UK, Netherlands, China, Israel, and Poland, enables the company to deliver localized solutions while maintaining a consistent brand experience. This extensive network provides a distinct competitive advantage in addressing diverse market needs.