OUTFRONT Media Inc. - Company Research Report
Company Overview
- Name: OUTFRONT Media Inc.
- Mission of the Company: To leverage the power of technology, location, and creativity to deliver impactful and engaging interactions with audiences as they live their lives. Their vision is to impact every American daily.
- When was the Company Founded: No information is available.
- Founded By: No information is available.
- Key People in the Company:
- Jeremy J. Male - Chairman, Chief Executive Officer
- Matthew Siegel - Executive Vice President, CFO
- Clive Punter - Executive Vice President, Chief Revenue Officer
- Jodi Senese - Executive Vice President, Chief Marketing Officer
- Richard Sauer - Executive Vice President, General Counsel
- Andrew R. Sriubas - Chief Commercial Officer
- Lowell Simpson - Executive Vice President, Chief Information Officer
- Nancy Tostanoski - Executive Vice President, Chief Human Resources Officer
- Premesh Purayil - Chief Technology Officer
- Steve Hillwig - Executive Vice President, Operations
- Chris Steinbacher - Executive Vice President, Real Estate
- Ryan Brooks - Executive Vice President, Government Affairs
- Phil Stimpson - Executive Vice President, East Region
- Mark Bonanni - Senior Vice President, South Region
- Art Martinez - Senior Vice President, Midwest Region
- Dan Scherer - Senior Vice President, West Region
- Marc Miller - Senior Vice President, National Sales Trading
- Headquarters: No information is available.
- Number of Employees: Approximately 2,000+ employees.
- Revenue: No information is available.
- What is the Company Known For: Leading out-of-home (OOH) media network in the United States known for leveraging location, creative, and audience data to connect brands with audiences through innovative advertising solutions.
Products
- Out-of-Home Advertising Solutions: OUTFRONT provides a variety of OOH advertising solutions across the United States, reaching 7 out of 10 Americans weekly (Source: Geopath, 2019).
- Key Features:
- Creative Excellence: Offering award-winning in-house creative studios (OOH Creative) to drive advertising effectiveness.
- Technology Integration: Includes ad tech services such as QRad which allows audiences to trigger creative changes in Digital OOH from their mobile devices.
- Social OOH: Bridges real-world and online engagement to deliver measurable consumer interactions.
- smartSCOUT™: A proprietary data platform that provides deep asset insights.
Recent Developments
- Thought Leadership Content Hub: Launched as a resource to access thought leadership materials from OUTFRONT.
- smartSCOUT™: Utilized for providing deep insights into advertising assets.
- Sustainability Initiatives:
- Solar Panel Offices: Example includes the Fairfield, NJ office with solar installations reducing 324 metric tons of CO2 emissions annually.
- Materials Recycling and Repurposing: Collaborations with Rareform and Sky Group to repurpose billboard vinyl into consumer products.
- LED Conversion: Over 99% of static billboards have been converted to LED lighting to improve energy performance.
- New Partnerships:
- WildAid: Partnered for initiatives to raise awareness about the impact of climate change on wildlife.
- Local Transit Advertising: Supports local public transportation systems as the largest transit system advertising operator in the U.S.
Additional Notes
- OUTFRONT Media Inc. is heavily invested in promoting diversity, equity, and inclusion, with various employee resource groups aimed at supporting diverse backgrounds.
- Environmental, Social, and Governance (ESG) strategies focus on sustainability, social responsibility, and ethical business practices.
For more detailed insights and metrics, access the 2023 ESG report or contact OUTFRONT at ESG@outfront.com.
