Company Research Report: OWidgets Ltd (Trading as OW Smell Made Digital)

Company Overview

• Name: OWidgets Ltd, trading as OW Smell Made Digital

• Mission: To revolutionize the future of digital smell technology, transform industries, and enrich everyday life through science-driven creation and delivery of scent experiences. A major application focus is on Sleep Tech, improving sleep quality through personalized, real-time biofeedback utilizing curated scents.

• Founded by: Emanuela Maggioni and Marianna Obrist

• Headquarters: London, United Kingdom

• Key People:

• Emanuela Maggioni - CEO & Co-Founder

• Marianna Obrist - Chief Scientific Officer & Co-Founder

• Nimrata Boora - Chief Operating Officer

• Richard Hopper - Hardware Engineer

• Andreas Keller - Scientific Advisor

• Chris Dawes - Researcher

• Paul Smith - Head of Business Strategy

• Devarsh Patel - System and Application Engineer

• Pablo Meyer - Bio-Computational Advisor

• Elena Calzolari - Researcher

• Mike Hollier - Chair

• Florin Udrea - Director & Technical Advisor

• Viktor Pešek - Front End Software Developer

• Julian Gardner - Technical Advisor

• Declan Pleydell-Pearce - Executive Assistant & Office Manager

• Number of Employees: No information is available.

• Revenue: No information is available.

• What the Company is Known For: OW is known for creating digital smell technology that transcends the traditional reliance on sound and vision, allowing the identification of smells and their unique effects. The company engages in creating hardware and software solutions transforming sensory experiences across industries.

Products

• Products Offered:

• Digital Smell Technology solutions

• High-Level Description of the Products: OW's products focus on transforming environments with digitally curated scents, enhancing experiences through the unique integration of smell perceptual effects.

• Key Features:

• Personalization and real-time biofeedback using curated scents

• Cutting-edge scent delivery devices and systems

• Utilization of advanced sensor technology, including metal oxide gas sensors

Recent Developments

• Recent Developments:

• Collaboration with Fifth Sense, a UK charity for people affected by smell and taste disorders.

• Engagement with various engineering and innovation events including the Royal Academy of Engineering's Innovation Late and participation at the Venice Biennale 2023.

• A grant received for the 'SmellHealth' project tackling loss of smell and its impact.

• New Products Launched: No specific new product launches were noted.

• New Features Added to Existing Products: Introduction of a wearable scent-delivery device as seen in the SXSW 2023 Innovation Awards winning project.

• New Partnerships: Collaboration with the UCL Industry Exchange Network to develop an innovative system for data collection and automatic scent detection using their proprietary technology.

OW continues to innovate and collaborate across various sectors, indicating a promising future in the enhancement of digital smell technology and multi-sensory experiences.