OWB Creative: Company Profile

Background

Overview

OWB Creative is a full-service marketing agency based in Birmingham, United Kingdom, with over 23 years of experience in developing integrated marketing strategies. The agency specializes in crafting campaigns that align with clients' business objectives, utilizing a comprehensive approach that includes creative concept development, brand strategy, digital marketing, and more. OWB Creative is part of the DRP Group, a global business renowned for its work in live events, film productions, and digital communications.

Mission and Vision

OWB Creative's mission is to deliver effective marketing solutions that drive sales growth and enhance brand visibility. Their vision is to be recognized as a leading agency that combines creativity with strategic insight to produce impactful marketing campaigns.

Industry Significance

With a strong presence in the UK market and an expanding international footprint, OWB Creative has established itself as a significant player in the marketing industry. Their affiliation with the DRP Group provides access to a vast array of resources and expertise, enabling them to deliver integrated communications for some of the biggest brands in the UK and beyond.

Key Strategic Focus

Core Objectives

OWB Creative aims to develop and execute marketing strategies that are closely aligned with clients' business goals, ensuring measurable results and a strong return on investment.

Areas of Specialization

Creative Concept Development: Crafting innovative ideas that resonate with target audiences.

Brand Strategy and Management: Building and maintaining strong brand identities.

Digital Marketing: Utilizing online channels to reach and engage customers.

Public Relations and Media Relations: Managing brand reputation and media communications.

Lead Generation and Content Creation: Developing content that drives customer engagement and sales.

Social Media Execution and Analysis: Implementing and evaluating social media strategies.

Film Production: Creating visual content for various marketing purposes.

Event Creation, Management, and Logistics: Organizing events that promote brand awareness and customer engagement.

Email Marketing: Designing and executing email campaigns to nurture leads and customers.

Website Design and Development: Building user-friendly and effective websites.

E-commerce Strategy and Development: Creating and managing online sales platforms.

Key Technologies Utilized

OWB Creative employs a range of technologies to deliver their services, including:

Digital Marketing Tools: Platforms for managing online campaigns and analytics.

Design Software: Tools for creating visual content and branding materials.

Web Development Technologies: Languages and frameworks for building and maintaining websites.

Social Media Management Platforms: Applications for scheduling, monitoring, and analyzing social media content.

Primary Markets Targeted

OWB Creative serves a diverse clientele across various industries, including:

Transportation

Advertising and Marketing

Automotive

Business Services

Consumer Products and Services

Energy and Natural Resources

Financial Services

Hospitality and Leisure

Retail

Financials and Funding

Funding History

Specific details regarding OWB Creative's funding history are not publicly disclosed. The agency operates as a privately held company and has been part of the DRP Group since its acquisition in January 2024.

Recent Funding Rounds

There is no publicly available information about recent funding rounds for OWB Creative.

Notable Investors

As a privately held company, OWB Creative's investor information is not publicly disclosed.

Utilization of Capital

While specific details on the utilization of capital are not available, the agency's growth and expansion suggest investments in enhancing service offerings, expanding the team, and strengthening its market presence.

Pipeline Development

OWB Creative's pipeline development focuses on:

Client Acquisition: Securing new clients across various sectors to diversify and strengthen the portfolio.

Service Expansion: Introducing new services and capabilities to meet evolving market demands.

Geographical Expansion: Extending reach to international markets through strategic partnerships and collaborations.

Technological Platform and Innovation

Proprietary Technologies

OWB Creative utilizes a combination of proprietary and third-party technologies to deliver its services. Specific proprietary technologies are not publicly disclosed.

Significant Scientific Methods

The agency employs data-driven approaches, including analytics and market research, to inform strategy development and measure campaign effectiveness.

AI-Driven Capabilities

OWB Creative integrates artificial intelligence in areas such as content personalization, customer segmentation, and predictive analytics to enhance marketing outcomes.

Leadership Team

Andrew Wilkinson – Managing Director

Andrew is the founding partner and Managing Director of OWB Creative. With experience in senior client-side positions for global brands, he has been instrumental in shaping the agency's strategic direction and growth.

Shari Bryan – Operations Director

Shari is the founding partner and Operations Director of OWB Creative. She specializes in developing client relationships, project management, and operational improvements, ensuring the agency's services meet high-quality standards.

Sara Lyddy – Managing Director

Sara joined OWB Creative in January 2025 as Managing Director. With a background in marketing and leadership, she oversees the agency's operations and strategic initiatives.

Rachel Darby – Studio Lead

Rachel joined OWB Creative in March 2025 as Studio Lead. She brings expertise in design and creative direction, leading the studio team to deliver high-quality creative outputs.

Aimee Woodley – Growth Partner – L&D

Aimee joined OWB Creative in January 2025 as Growth Partner – Learning & Development. She focuses on fostering growth and development within the agency, ensuring continuous improvement and innovation.

William Kayemba – Marketing Account Executive

William joined OWB Creative in January 2024 as Marketing Account Executive. He has experience in both traditional and contemporary marketing methods, with a passion for branding, social media management, content creation, and PR.

Competitor Profile and Market Insights

The UK marketing agency sector is highly competitive, featuring numerous firms offering a broad spectrum of services. OWB Creative competes against several notable agencies, each with distinct strengths and service offerings:

Carousel Marketing Ltd: A passionate and creative full-service marketing agency based in Birmingham.

Logic+Magic: A full-service marketing agency that transforms the impact of marketing and technology, turning logic into magic.

Rooster Marketing: A full-service marketing agency focusing on creating insightful marketing concepts and providing complete solutions to drive growth and success.

Beatfreeks: A creative insight and strategy agency specializing in closing the generational gap.

Strategic Collaborations and Operational Insights

OWB Creative's affiliation with the DRP Group significantly enhances its capabilities, granting access to a wide range of services and resources, including live events, film productions, and digital communications.

The agency differentiates itself through a "Can-Do" creative approach, emphasizing speed, commercial understanding, and a commitment to exceeding client expectations. This operational philosophy enables OWB Creative to deliver dynamic and effective marketing solutions.

Strategic Opportunities and Future Directions

OWB Creative's strategic roadmap includes expanding its service offerings, enhancing digital capabilities, and leveraging its global network to enter new markets. These strengths position the agency to continue delivering impactful marketing campaigns.