ownright

Background

Ownright, formerly known as Doormat, is a Toronto-based legal technology company specializing in digital real estate law services. Established in 2023 by co-founders Robert Saunders, Joel Fox, and Benjamin Berry, the company aims to simplify and streamline property transactions for homebuyers and sellers across Ontario. By integrating technology with legal expertise, Ownright offers a transparent, efficient, and client-centric approach to real estate law, positioning itself as a significant innovator in the industry.

Key Strategic Focus

Ownright's strategic focus centers on automating and enhancing the real estate closing process. The company specializes in property closings, mortgage refinancing, and status certificate reviews, targeting the Ontario real estate market. By leveraging proprietary digital platforms and APIs, Ownright aims to provide seamless, transparent, and efficient legal services, addressing the traditional complexities associated with real estate transactions.

Financials and Funding

Since its inception, Ownright has successfully secured a total of $6.5 million CAD in funding. In March 2025, the company closed a $4.5 million CAD seed funding round led by Alate and Relay Ventures. This investment is intended to drive automation enhancements, improve client experiences, and support market expansion efforts. Prior to this, Ownright raised $1.25 million CAD in pre-seed financing in 2023.

Pipeline Development

Ownright has demonstrated significant growth and operational success:

• Transaction Volume: Processed over $750 million CAD in real estate transactions, with projections to surpass $1 billion CAD by the end of 2025.

• Client Base: Facilitated over a thousand transactions, primarily through referrals from mortgage brokers and real estate agents.

• Service Expansion: Launched a Developer Platform in June 2025, enabling proptech companies to embed Ownright’s legal services into their applications, thereby expanding service reach and integration capabilities.

Technological Platform and Innovation

Ownright distinguishes itself through its proprietary technological platforms and innovative approaches:

• Developer Platform: Introduced in June 2025, this suite of APIs allows proptech companies to integrate Ownright’s legal services directly into their products, enhancing transaction speed and transparency.

• Automation and Digital Processes: Utilizes automation to streamline document handling and communication, reducing manual tasks and improving efficiency.

• Client-Centric Digital Experience: Offers a user-friendly digital platform with real-time tracking, step-by-step guidance, and immediate access to legal experts, ensuring a seamless client experience.

Leadership Team

• Robert Saunders: Co-founder and CEO. Under his leadership, Ownright has rebranded and secured significant funding to drive growth and innovation.

• Joel Fox: Co-founder and COO. Instrumental in operational strategies and partnerships, including the development of the Ownright Partner Program.

• Benjamin Berry: Co-founder. Contributed to the technological development and strategic direction of the company.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within Ownright's leadership team.

Competitor Profile

Market Insights and Dynamics

The Canadian proptech market is experiencing rapid growth, with an expected compound annual growth rate (CAGR) of 17.6% through 2030. This expansion reflects increasing demand for digital solutions in real estate transactions, presenting substantial opportunities for companies like Ownright.

Competitor Analysis

Ownright operates in a competitive landscape with several key players:

• Willful: An online platform for creating legal wills, also participating in the Law Society of Ontario’s Access to Innovation program.

• Hyyve: A real estate marketplace that connects home sellers with agents through a bidding process. Ownright has partnered with Hyyve to integrate legal closing services into their platform, enhancing the home-selling experience.

• Traditional Law Firms: Conventional legal service providers offering real estate transaction services, often characterized by manual processes and higher costs.

Strategic Collaborations and Partnerships

Ownright has established significant partnerships to strengthen its market position:

• Royal LePage: Selected as a preferred supplier, providing Ownright’s digital legal services to Royal LePage’s network of sales professionals and clients across Ontario.

• Hyyve: Partnered to integrate Ownright’s legal closing services into Hyyve’s platform, offering a unified experience for home sellers from listing to closing.

Operational Insights

Ownright differentiates itself through:

• Technology Integration: Embedding legal services into proptech platforms via APIs, enhancing accessibility and efficiency.

• Client-Centric Approach: Providing transparent pricing, real-time transaction tracking, and immediate access to legal experts.

• Regulatory Compliance: Participation in the Law Society of Ontario’s Access to Innovation program, ensuring adherence to industry standards and consumer protection.

Strategic Opportunities and Future Directions

Ownright’s strategic roadmap includes:

• Market Expansion: While currently focused on Ontario, plans to expand services to other Canadian provinces are under consideration.

• Technological Enhancements: Continued investment in automation and digital platforms to improve service delivery and client experience.

• Partnership Growth: Strengthening existing collaborations and establishing new partnerships with proptech companies and real estate organizations to broaden service reach.

Contact Information

• Website: Ownright

• LinkedIn: Ownright on LinkedIn

• Twitter: @Ownright

• Instagram: @ownright

• Facebook: Ownright