Ox Company Profile

Background

Founded: 2019
Headquarters: Bentonville, Arkansas
Industry: Supply Chain Management Software
Mission: To revolutionize the cultural relationship with automation by enhancing and supporting the human workforce.
Vision: To redefine frontline operations through human-centered automation, integrating advanced technologies to optimize efficiency and productivity.

Ox is an enterprise software provider specializing in human-centered automation for warehouse and retail operations. The company's patented Operator Experience (OX) platform integrates with existing systems to design guided, AI-powered workflows, enhancing frontline productivity. By leveraging technologies such as artificial intelligence (AI), computer vision (CV), and augmented reality (AR), Ox aims to transform supply chain operations while directly benefiting the workforce.

Key Strategic Focus

Ox's strategic focus centers on developing and deploying human-centered automation solutions that augment frontline workers in warehouse and retail environments. The company specializes in integrating AI, CV, and AR technologies to automate manual processes, thereby increasing efficiency and capacity. Ox targets the supply chain and logistics sectors, aiming to address challenges related to increasing volume and operational complexity.

Financials and Funding

Ox has secured over $16 million in venture funding from prominent investors, including MaC Venture Capital, BBG Ventures, and Revolution's Rise of the Rest Seed Fund. The most recent funding round, a Series B, raised $12.6 million in April 2023. These funds are intended to support the company's growth initiatives, technology development, and market expansion efforts.

Technological Platform and Innovation

Ox's Operator Experience (OX) platform is a proprietary system that integrates with existing warehouse management systems (WMS) and enterprise resource planning (ERP) systems. The platform utilizes AI, digital twins, and wearable hardware to create a dynamic digital environment that guides operators through complex workflows. This integration enables real-time operational simulations and AI-powered task management, transforming warehouse operations by providing intuitive, data-driven tools that streamline processes and elevate decision-making.

Leadership Team

• Tanner Green – Co-Founder & CEO

Tanner Green is a passionate creator and designer with a focus on human-centered automation. As Co-Founder and CEO of Ox, he leads the company's approach to supply chain automation, emphasizing intuitive design, software intelligence, and wearable hardware to enhance the frontline work experience. Tanner's background includes design work for Fortune 500 companies and entrepreneurial ventures, culminating in his role at Ox since its inception in 2019.

• Chris Halkyard – Chief Operations Officer

With over 30 years of experience in supply chain, operations, and logistics innovation, Chris Halkyard brings invaluable expertise to Ox. His career includes founding the luxury fashion marketplace La Bella Stella and serving as Chief Supply Chain Officer at Blue Apron, where he optimized operations leading to the company's successful acquisition. Chris has also held significant roles at Gilt Groupe, Toys"R"Us, Barkbox, Rent the Runway, and L'Occitane en Provence.

• Joel Sporleder – Chief Technology Officer

Joel Sporleder is a seasoned technology executive with over 25 years of experience in digital transformation within retail and supply chain technology. Prior to joining Ox, he spent over two decades at Walmart Stores, progressing from software engineer to leadership roles across multiple technology areas. Joel has led efforts to introduce new technologies and platforms that drive digital transformation in merchandising, supply chain, and membership systems for Walmart and Sam’s Club stores.

Leadership Changes

In November 2024, Charu Thomas, the founder of Ox, transitioned from her role as CEO to Executive Chairman. This strategic move allows her to focus on overarching company strategy and vision, while Tanner Green, previously Co-Founder and Chief Product Officer, assumed the role of CEO to lead the company's day-to-day operations.

Competitor Profile

Market Insights and Dynamics

The supply chain management software industry is experiencing significant growth, driven by increasing demand for automation and efficiency in warehouse and retail operations. The integration of AI, machine learning, and wearable technologies is transforming traditional processes, creating opportunities for companies like Ox to innovate and capture market share.

Competitor Analysis

Ox operates in a competitive landscape with several key players offering similar solutions:

• Stord

A venture capital-backed company based in Union City, GA, Stord provides cloud-based supply chain services, including warehousing and fulfillment solutions.

• Orderbot

Headquartered in Vancouver, Canada, Orderbot offers order management systems designed to streamline e-commerce operations.

• MercuryGate International

Based in Cary, NC, MercuryGate provides transportation management solutions, focusing on optimizing logistics and supply chain operations.

• ShipWorks

Located in Saint Louis, MO, ShipWorks offers shipping software solutions that integrate with various e-commerce platforms to automate order fulfillment.

• Webgility

A Scottsdale, AZ-based company, Webgility provides e-commerce automation software, focusing on accounting and inventory management integration.

Strategic Collaborations and Partnerships

Ox has established strategic partnerships with leading venture capital firms, including MaC Venture Capital, BBG Ventures, and Revolution's Rise of the Rest Seed Fund. These collaborations provide not only financial backing but also strategic guidance and industry connections, strengthening Ox’s position in the market.