Oxyfresh Market Research Report

Overview

Oxyfresh is a prominent consumer products company based in Coeur d'Alene, Idaho. Established in 1984, the company is recognized for its non-toxic dental, pet, and home care products. Originally focusing on human oral care, Oxyfresh has since expanded into the pet care sector, leveraging its expertise to develop safe, effective solutions for animals. The company operates internationally across 26 countries and is committed to eco-friendly business practices, boasting FSC certification and fully recyclable materials.

For further engagement or partnership inquiries, Oxyfresh can be reached via their official website at [Oxyfresh.com](https://oxyfresh.com) or through email at smiles@oxyfresh.com.

Key Products and Innovations

• Pet Dental Care: Oxyfresh offers non-toxic dental products specifically designed for pets, utilizing formulations adapted from their human dental care line—free from flavors and Xylitol.

• Proprietary Technology: The company's innovation is anchored by its patented Oxygene® ingredient, a science-driven solution that enhances product efficacy in combating bad breath.

• Home and Grooming Solutions: Broad product range includes safe grooming and cleaning solutions tailored for pet owners seeking sustainable, high-quality options.

Company Growth and Recognition

Oxyfresh has achieved recognition on the Inc. 5000 list, reflecting its status among America's fastest-growing companies. Highlights include featuring products like the Premium Pet Toothpaste in top health sections of recognized publications. The company's growth indicators include a positive employee growth rate and substantial business expansion, with 110 employees and an estimated annual revenue between $25 million and $50 million.

Leadership Team

• Richard Brooke: Founder and CEO, instrumental in Oxyfresh's growth without external venture capital.

• Kimmy Brooke: Co-owner, contributing strategic partnership and community engagement expertise.

• Melissa Gulbranson: President, leading Oxyfresh's direct sales market expansion.

• Justin Pfalzgraff: Chief Financial Officer, impacting financial management since joining in 2023.

• Brian Harder: Director of IT, enhancing the company's technological framework.

• Nicole Auten: Director of Marketing and Creative Services, known for her role in brand growth.

• Deanne Mires: Director of Supply Chain & Logistics, optimizing logistics processes.

Market Position and Performance

Oxyfresh maintains a robust presence within the pet and home care markets. Their dedicated approach to eco-friendly practices enhances their brand reputation among conscientious consumers. Recent partnerships, such as with AFCO, extend their distribution network in the Pacific Northwest. Innovation remains a priority, with new offerings like the Premium Pet Stain & Odor Remover featuring the Oxygene ingredient.

Competitor Landscape

Within its competitive environment, Oxyfresh contends with several key players:

1. 7k Metals Corporate: Annual revenue of $27.1 million with 108 employees. Notable for a 9% increase in employee growth.
2. Proud Source Water: Earnings of $7.2 million from 36 employees, facing a 31% employee decline.
3. Horizon PWR: Generates $12.7 million annually, with a declining employee base of 56.
4. Lovevery: Leading revenue of $110.6 million from 347 employees, significant 94% growth rate.
5. Naturals2Go Health: $21.8 million revenue, 87 employees with a 38% employee growth.

Strategic Initiatives and Insights

To maintain its competitive edge, Oxyfresh is focusing on strategic marketing enhancements and product innovation. The analysis of competitor dynamics suggests the need for effective digital marketing and e-commerce strategies to solidify their market position.

Key personnel insights on strategic directions include Melissa Gulbranson's oversight on marketing, while operational strategies are spearheaded by Tom Lunneborg as COO, with contributions from Sales Directors Craig Saling and Landon Parker.

The company's strategic focus includes leveraging market growth opportunities within the pet care and eco-friendly home care segments, underscoring a commitment to innovation and sustainable practices.