P. Terry's Burger Stand: Company Profile

Background

Founded on July 5, 2005, by Kathy and Patrick Terry in Austin, Texas, P. Terry's Burger Stand was established with the vision of recreating the classic American burger stand experience. Inspired by the iconic Mack Eplen’s Drivateria in Abilene, Texas, Patrick aimed to offer high-quality, affordable burgers reminiscent of his childhood favorites. The mission of P. Terry's is to provide fresh, all-natural ingredients served with genuine hospitality, emphasizing quality food and exceptional service.

Key Strategic Focus

P. Terry's strategic focus centers on delivering high-quality, affordable fast food while maintaining a commitment to all-natural ingredients. The company specializes in a streamlined menu featuring burgers, fries, and shakes, ensuring consistency and excellence across all offerings. By sourcing hormone- and antibiotic-free beef and chicken, and using fresh-cut Idaho Burbank potatoes for fries, P. Terry's targets health-conscious consumers seeking quality fast-food options.

Financials and Funding

As a privately held, family-owned business, P. Terry's does not publicly disclose detailed financial information. However, estimates suggest the company's annual revenue is approximately $35.6 million, with a revenue per employee of around $192,500. The company has experienced significant growth, increasing its employee count by 24% in recent years.

Pipeline Development

P. Terry's has been actively expanding its presence across Texas. As of February 2025, the company operates 35 locations in Austin, San Antonio, and Houston, with plans for continued expansion throughout the state. In July 2023, P. Terry's signed a lease for a new location in Fort Bend County, marking its first entry into the Houston area. Construction is slated to begin in November 2023, with completion expected by summer 2024.

Technological Platform and Innovation

P. Terry's distinguishes itself through its commitment to quality and innovation in the fast-food industry. The company utilizes a centralized commissary in Austin to prepare ingredients, ensuring consistency and freshness across all locations. This facility handles tasks such as grinding and pattying burgers, cutting fries, and baking desserts. Additionally, P. Terry's incorporates Googie architecture—a futuristic design style from the mid-20th century—into its restaurant buildings, creating a distinctive and inviting atmosphere for customers.

Leadership Team

• Patrick Terry: Founder and Co-Owner. Patrick's vision and dedication have been instrumental in establishing and growing P. Terry's.

• Kathy Terry: Co-Founder and Co-Owner. Kathy's commitment to quality and community engagement has significantly shaped the company's culture and success.

• Todd Coerver: Chief Executive Officer. Appointed in March 2019, Todd brings extensive experience from previous roles at Whataburger and Taco Cabana, guiding P. Terry's through its expansion phases.

Leadership Changes

In March 2019, Todd Coerver joined P. Terry's as CEO, succeeding Patrick Terry in the role. Todd's leadership has been pivotal in the company's strategic growth and operational excellence.

Competitor Profile

Market Insights and Dynamics

The fast-food burger industry in Texas is highly competitive, with numerous national and regional players vying for market share. Consumer preferences are increasingly leaning towards quality ingredients and healthier options, influencing market dynamics and growth potential.

Competitor Analysis

• Whataburger: A Texas-based chain known for its customizable burgers and strong regional presence.

• In-N-Out Burger: A California-based chain that has expanded into Texas, offering a simple menu with a focus on quality.

• Shake Shack: A rapidly growing chain emphasizing high-quality ingredients and a modern dining experience.

P. Terry's differentiates itself by focusing on all-natural ingredients, a streamlined menu, and a commitment to community engagement, setting it apart in the competitive landscape.

Strategic Collaborations and Partnerships

P. Terry's has established strong relationships with local suppliers to source high-quality ingredients, such as hormone- and antibiotic-free beef and chicken, and Idaho Burbank potatoes for fries. These partnerships ensure the consistency and quality of their offerings.

Operational Insights

P. Terry's emphasizes employee well-being and community involvement as key operational strategies. The company offers a minimum wage of $15 per hour for full-time employees, provides interest-free emergency loans, and gives birthday cakes to each employee. Additionally, P. Terry's hosts "Giving Back Days," donating all profits from designated days to local charities, fostering strong community ties.

Strategic Opportunities and Future Directions

P. Terry's plans to continue its expansion within Texas, with a focus on entering new markets such as Houston. The company's commitment to quality ingredients, employee welfare, and community engagement positions it well for sustained growth and success in the competitive fast-food industry.

Contact Information

• Website: pterrys.com

• Social Media:

• Twitter: @pterrys

• Facebook: P. Terry's Burger Stand

• Instagram: @pterrys

P. Terry's Burger Stand continues to uphold its mission of providing high-quality, affordable fast food while fostering a positive impact on its employees and the communities it serves.