Pacify Company Profile

Background

Pacify, established in 2014, is a pioneering healthcare technology company dedicated to enhancing maternal and infant health through accessible, on-demand support. The company's mission is to provide equitable access to virtual doula and lactation services, ensuring that every family, regardless of income or background, receives the personalized care they deserve. Pacify partners with public health agencies, health plans, and Medicaid Managed Care Organizations (MCOs) to break down barriers in maternal healthcare, supporting parents and transforming outcomes for future generations.

Key Strategic Focus

Pacify's strategic focus centers on:

Comprehensive Maternal Support: Offering a nationwide network of certified doulas and lactation consultants to provide personalized care virtually and in person.

Health Equity: Collaborating with Medicaid, Women, Infants, and Children (WIC) programs, and public health organizations to reduce disparities in maternal health.

Technology Integration: Utilizing an innovative digital platform to connect families with trusted professionals, ensuring timely and accessible support.

Data-Driven Outcomes: Implementing evidence-based strategies to improve health outcomes, including increased prenatal visits, enhanced postpartum care, and higher rates of exclusive breastfeeding.

Financials and Funding

Pacify has raised a total of $1.1 million in funding over one round, with the latest funding round occurring on March 6, 2015. In 2019, Pacify was acquired by Advantia Health, a company committed to investing in technologies that improve the lives and health of women and their families.

Technological Platform and Innovation

Pacify's technological platform is distinguished by:

On-Demand Access: Providing 24/7 support through a secure video chat application, connecting users with certified clinicians, including nurses and lactation consultants, without the need for appointments.

User-Friendly Interface: Ensuring ease of use for families seeking immediate assistance, with calls answered in an average of less than 30 seconds.

Integration with Health Plans: Partnering with health plans to offer seamless access to doula and infant feeding care, enhancing the quality of care and patient satisfaction.

Leadership Team

Pacify's leadership team comprises experienced professionals dedicated to advancing maternal health:

Jennifer Sargent: Chief Executive Officer

Mandy Major, MA, PCD: Chief Experience Officer

Melanie Silverman, MS, RD, IBCLC: Chief Clinical Officer

Lindsey Gregerson: Chief Commercial Officer

Abou Kone: Head of Engineering

Alex Foley: Chief Information Security Officer

Harlan Smith: Vice President, Marketing

Courtney Beglin: Vice President, Creative & Product Innovation

Katelyn McAdams, MPH: Assistant Vice President, Programs & Operations

Hayley Sykes: Senior Director, Client Success

Rachel Carbonneau: Vice President, Doula Programs

Leadership Changes

In November 2024, Pacify expanded its leadership team by acquiring Family Ways, a full-spectrum doula agency. Rachel Carbonneau, the founder of Family Ways, joined Pacify as the Vice President of Doula Programs, bringing over a decade of experience in supporting families with evidence-based resources and compassionate care.

Competitor Profile

Market Insights and Dynamics

The maternal health market is experiencing significant growth, driven by increasing awareness of maternal and infant health issues and the adoption of digital health solutions. The demand for accessible, on-demand support services is rising, with a focus on improving health outcomes and reducing disparities.

Competitor Analysis

Pacify operates in a competitive landscape with several key players:

Maven: Founded in 2014, Maven offers virtual care services for women's and family health, including fertility, pregnancy, and postpartum support. The company has raised $391.7 million in funding and employs between 500 to 1,000 individuals.

The Bump: Established in 2008, The Bump provides information and resources for expecting and new parents, focusing on pregnancy and baby-related content. The company employs between 25 to 100 individuals.

BabyCenter, LLC: Founded in 1997, BabyCenter offers pregnancy and parenting information, with a focus on digital content and community engagement. The company employs between 250 to 500 individuals.

Strategic Collaborations and Partnerships

Pacify has established significant partnerships to enhance its services:

Advantia Health: In 2019, Pacify was acquired by Advantia Health, enabling the integration of Pacify's video chat platform with Advantia's in-person care services.

Family Ways Acquisition: In November 2024, Pacify acquired Family Ways, expanding its doula-led maternity care services and strengthening its commitment to providing compassionate, evidence-based support to families nationwide.

Operational Insights

Pacify's strategic considerations include:

Market Position: Leveraging its comprehensive network of doulas and lactation consultants to offer personalized, on-demand support, distinguishing itself from competitors.

Competitive Advantages: Emphasizing health equity, technology integration, and data-driven outcomes to improve maternal health and reduce disparities.

Expansion Strategies: Continuously expanding its network and services through strategic acquisitions and partnerships to meet the growing demand for accessible maternal care.