Company Research Report: Pack Digital
Company Overview
Name
Pack Digital
Mission of the Company
To streamline and revolutionize how ecommerce brands manage their online storefronts by leveraging the flexibility and speed of headless architecture with ease-of-use, empowering both marketers and developers.
When Was the Company Founded and By Whom
Pack Digital was founded by a team of seasoned experts who previously spent years building the first Shopify Plus brands including MVMT and Kylie Cosmetics.
Key People in the Company
- Steven Borrelli, Founder and CEO at Cuts Clothing (Testimonial partner)
- Darren Crawford, Chief Operating Officer at UMZU (Testimonial partner)
- Margaret Julian, Director of Product Marketing at Pack Digital
Where is the Company Headquartered
No information is available.
Number of Employees
No information is available.
Revenue of the Company
No information is available.
What is the Company Known For
Pack Digital is known for creating a high-performing, easy-to-manage digital experience platform designed specifically for Shopify Hydrogen. The platform integrates with multiple ecommerce tools and enables merchants to optimize their storefronts without overcomplicating their tech stack.
Products
What Products Do They Offer
1. Visual Headless CMS
2. Developer Tools
3. CRO Tools
High-Level Description of Products
1. Visual Headless CMS:
- Enables merchants to manage content visually with drag-and-drop editing, content scheduling, and metaobject integration directly within the CMS. It's designed to be as easy to use as Shopify themes but with the added flexibility of Hydrogen.
2. Developer Tools:
- Offers a suite of developer-centric features, including pre-built integrations, AI code generation, and content environments. These tools are built to optimize the development workflow and customize React-based frontends.
3. CRO Tools
- Tools dedicated to Conversion Rate Optimization (CRO) such as server-side A/B testing, which make it possible to run experiments and draw insights without impacting site performance.
Key Features of Each of the Products
1. Visual Headless CMS:
- Drag-and-drop page editing
- Media management
- Bulk editing capabilities
- Integration with Shopify metaobjects
- Content scheduling and previews
2. Developer Tools:
- Modern frameworks support (Next.js and Remix)
- Native GitHub integration
- AI code generation (Upcoming)
- Staging environments for content updates
3. CRO Tools:
- Server-side A/B testing
- Traffic assignment to variants
- Test data monitoring
Recent Developments
What Are the Recent Developments in the Company
Partnerships:
- November 9, 2023: Partnered with Shopify to enhance Hydrogen's capabilities.
- November 7, 2023: Selected as the technical partner for Shogun's sunsetting frontend.
Funding:
- Seed Funding: Raised $6M led by Alpaca + Norwest with participation from VCs.
New Products Launched
- No specific new product launches revealed recently, the focus remains on enhancements on existing products and partnerships to expand the ecosystem.
New Features Added to Existing Products
- Metaobjects Integration: Deep integration to enhance the capabilities of Shopify Hydrogen storefronts.
- AI Code Generation: Future feature to automate custom component generation.
Any New Partnerships
- Partnership with Shogun: Working with Shogun to transition their frontend to Pack's technology as Shogun sunsets its platform.
- Hydrogen Certification Partnership: Certified as a partner for managing Hydrogen storefronts, indicating a deepening of their integration and collaboration with Shopify.
Note: The rest of the specifics regarding metrics, financial details, and other proprietary details are not publicly disclosed in the available data.
