Market Research Report: PANGAEA Digital Agency
1. Company Overview
Name
PANGAEA Digital Agency
Mission
"We grow your business!" - PANGAEA is focused on helping B2B, B2C companies, and hotels achieve exponential growth on the internet through the right strategy, marketing, and technology.
Founded
1995
Founders
PANGAEA was founded by Bas Kroontje.
Key People
- Bas Kroontje - CEO
- Arno - Managing Director
- Tjerk - Digital Marketing Manager
- Sebastiaan - Support Lead
- Guillaume, Maurice, Duane - Product Owners
- Remco - Design Lead
- Ferry, Daan, Ritesh, Roy, Koen - Front-end Developers
- Michael, Dirk, Roger, Folmer, Matthijs, Wesley - Developers
- René - Project Manager
- Angela - Recruitment
- Sebastiaan - Support
Headquarters
Regulusweg 5, 2516 AC, Den Haag, The Netherlands
Number of Employees
Approximately 50 employees
Revenue
No information is available
Recognition
PANGAEA is one of the top 5 full-service digital agencies in the Netherlands. The company specializes in integrating webshops with Exact Globe and Exact Online.
2. Products
Offered Products & Services
1. Digital Strategy
- High-Level Description: Developing strategies to determine goals, target audiences, and differentiation factors for clients.
- Key Features: Concept development, strategic planning, differentiation strategy.
2. Digital Marketing
- High-Level Description: Creating and executing effective online marketing campaigns.
- Key Features: Campaign management, online traffic generation, conversion optimization.
3. B2B Portals
- High-Level Description: Customized portals for business-to-business transactions.
- Key Features: Customization, integration with business systems, user management.
4. B2C Webshops
- High-Level Description: Development and optimization of business-to-consumer webshops.
- Key Features: Design and functionality, integration with Exact Online, user-friendly interfaces.
5. Custom Portals
- High-Level Description: Tailor-made portal solutions to meet specific business requirements.
- Key Features: Customization, scalability, integration capabilities.
6. Hotel Platforms
- High-Level Description: Solutions designed to boost hotel website bookings.
- Key Features: Integrated booking engine, AI-powered personalization, enhanced conversion rates.
Key Features of Products
1. Integration with Exact Globe and Exact Online: Seamless integration to ensure efficient business operations.
2. SCRUM Methodology: Agile project management for flexibility and rapid response to new ideas and innovations.
3. AI and Hyper Personalization: Tools for improved website interaction and conversion rates.
4. Innovative Marketing Tools: Programmatic advertising, heatmaps, and hyper-personalized marketing strategies.
3. Recent Developments
Recent Developments in the Company
- SCRUM Implementation: In 2016, PANGAEA transitioned to the SCRUM methodology, allowing for innovative and adaptable project management.
- KM Group BV: Established to invest in startups and to be compensated based on the success of the websites. The group has had success stories such as selling VCANederland BV, BHVNederland BV, and NBSNederland BV to Kiwa NV and KortingIsLeuk BV to Sanoma Digital The Netherlands.
New Products Launched
- Integrated Booking Engine: Designed for hotel websites to increase booking conversions by eliminating the need to redirect to an external booking engine.
New Features Added to Existing Products
- Artificial Intelligence Integration: AI-driven paths and page structures to enhance web interactions and conversions.
- Hyper Personalization with IFTTT (If This Then That): Tailors website experience based on visitor data for improved conversions.
New Partnerships
No information is available
Conclusion
PANGAEA Digital Agency is a pioneering digital agency with a comprehensive service offering that addresses strategic, marketing, and technological needs for various business sectors. The company continues to innovate with AI applications and personalized marketing to enhance client success.
(Note: Avoid additional commentary at the end of the report.)