Company Research Report: Parador GmbH

Company Overview

• Name: Parador GmbH

• Mission: Parador aims to create beautiful spaces by offering exquisite flooring and decor, focusing on craftsmanship and innovation to ensure a superior customer experience.

• Founded: 1977

• Founders: No information is available.

• Key People:

• Dirk Boll, Sales Director Central Europe

• Dierk Engleder, Vertrieb DIY

• Stefan Kükenhöhner, Chief Sales Officer (CSO)

• Markus Ehler, Vertriebsleitung für Deutschland und Österreich

• Headquarters: No specific address is provided.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: The company is renowned as a leading international furnishing brand that provides high-quality flooring for those seeking modern and luxury aesthetics. Its commitment to handcraftsmanship, sustainability, and innovation is vividly seen in its diverse product range, including laminate, vinyl, parkett, and its eco-friendly Modular ONE.

Products

Modular ONE

• Description: Eco-friendly design flooring suitable for all home areas, known for its wood-like appearance and touch.

• Key Features:

• Water-resistant

• Low installation height, renovation-friendly

• PVC and plasticizer-free

• Authentic look and feel of wood

Parkett

• Description: Versatile flooring material fitting for various interior decoration styles such as rustic, urban, or modern.

• Key Features:

• Natural material, unique boards

• Durable and valuable

• Warm underfoot

• Wide variety of wood types, colors, and surfaces

• Sustainable

Laminat

• Description: Durable laminate floors inspired by real wood, providing a blend of current trends and classic designs.

• Key Features:

• Economically priced

• Composed of 98% wood thus sustainable

• Robust and long-lasting

• Easy to install

• Wide selection of designs and colors

Vinyl

• Description: Technically sophisticated, functional, and aesthetically pleasing vinyl floors suitable for diverse living environments.

• Key Features:

• Easy installation

• Soft acoustics

• Durable

• Non-toxic

• Suitable for wet areas

Recent Developments

• New Products Launched:

• Modular ONE (2024): 33 new decors inspired by Greek mythology, featuring enhanced synchronous surface structures and integrating the design trend of herringbone patterns.

• Vinyl (2024): Introduction of 54 new designs, including the modern herringbone format and new technical enhancements for existing products.

• Laminat (2024): 18 new decors focusing on elegant wood structures and a new chevron format.

• Parkett (2024): 26 new surfaces focusing on authentic and natural aesthetics.

• Recent Partnerships/Corporate Changes:

• Expansion of the product management team and establishment of a new Business Unit Commercial.

• Parador joined the Rat für Formgebung (German Design Council).

• New Features Added:

• Enhanced water resistance in Modular ONE flooring.

• Synchronous structures introduced in vinyl and Modular ONE designs to improve the authentic look and feel.

• Sustainability Efforts:

• By 2025, Parador aims for climate neutrality in its production sites in Coesfeld and Güssing.

• Switching to renewable energy sources in 2023 at all production sites.

• 90% of the waste produced is recyclable.

This report encapsulates Parador's strategic focus on innovation, design, and sustainability, underlining its commitment to quality and environmental stewardship.