Parbery - Comprehensive Analysis Report

Summary

Parbery is a Canberra-based management consulting firm established in 2017, driven by a mission to provide top-tier, accessible advice with a core spirit of collaboration. The company aims to redefine consulting by fostering closer relationships between people and solutions. Its operational philosophy centers on authenticity, social responsibility, and transparency, ensuring end-to-end solutions are delivered by leveraging internal expertise while highly valuing client insights. Parbery contributes to social responsibility through community initiatives and pro bono services for aligned charities. The firm is positioned as "the authentic alternative" in the Australian consulting landscape, with significant expertise in serving government, Defence, and commercial clients.

1. Strategic Focus & Objectives

Core Objectives

Parbery's core objectives revolve around enabling clients to achieve their goals through strategic advice and guidance. The firm emphasizes scalable and sustainable growth, with innovation as a key principle. A "people first" philosophy guides both service delivery and internal operations.

Specialization Areas

Parbery offers a comprehensive suite of consulting services:

Management Consulting: Providing practical, professional, and tailored advice.

Project and Program Delivery: Implementing end-to-end solutions.

Procurement and Contract Management: Ensuring clients meet and exceed industry best practices, standards, and legislation.

Organisational Change and Transformation Enablement: Driving transformation through people and culture, supported by training, coaching, mentoring, and digital tools. They are approved sellers on the Australian National Audit Office and Australian Federal Police Panels for these services.

Financial Consulting and Advisory: Including cost estimation, activity-based costing, and financial assurance.

Business Performance Improvement: Identifying strategic, tactical, and operational improvements, and developing a culture of leadership and accountability. Capabilities cover Business Process Management, Mapping, Modelling, Business Architecture, Change Adoption, Strategy and Policy, Governance and Assurance, and Risk Management. They are an approved seller on the DTA Marketplace.

Strategic Communication and Coaching: Delivering effective, influential, and quantifiable communication for internal and external audiences, and helping teams improve communication skills and build influence.

Grant Administration & Management: Assisting clients with grant applications and income diversification strategies.

Target Markets

Parbery primarily targets:

Local and federal government agencies

Commercial clients

Defence

For Purpose Organizations (FPOs)

Small businesses

2. Financial Overview

Funding History

Parbery is an unfunded company. It has not raised any funding rounds to date.

3. Product Pipeline

Key Products/Services

Parbery's services are its primary offerings. They are consistently available and tailored to client needs rather than following a traditional product development pipeline with distinct development stages and timelines. The services include:

Management Consulting & Business Advisory: Strategic advice and guidance grounded in fact and insights, focusing on improving overall efficiency and effectiveness.

Project and Program Delivery: End-to-end implementation of solutions to achieve client goals.

Procurement and Contract Management: Services to ensure compliance with and exceed industry standards and legislation in procurement and contract activities.

Organisational Change and Transformation Enablement: Experts certified in PROSCI change management work to create behavioral change and drive business transformation through organizational design, talent management, workforce optimization, and strategic communication.

Financial Consulting and Advisory: Cost estimation services to aid critical business decisions and activity-based costing for unique business insights and financial assurance.

Business Performance Improvement: Services spanning Business Process Management, Modeling, Architecture, Change Adoption, Strategy, Policy, Governance, Assurance, and Risk Management.

Strategic Communication and Coaching: Delivering influential communication for internal and external audiences and providing coaching to enhance communication skills and build influence within teams.

Grant Administration & Management: Assistance with grant applications and strategies for income diversification, particularly for For Purpose Organizations.

4. Technology & Innovation

Technology Stack

The provided information does not detail Parbery's specific technology stack or proprietary developments. As a management consulting firm, their core "technology" often lies in their methodologies, frameworks, and human expertise. They leverage digital tools for organizational transformation enablement.

5. Leadership & Management

Executive Team

Kylie Burnett: Founder, Owner, and Co-CEO.

Professional Background: Over ten years in the Australian Public Service, including seven years in executive roles in policy, program, and service delivery. Extensive experience in commercial management, tendering, design, negotiation, project management, contract delivery, corporate strategy development, change and project management, and policy and Cabinet submission development.

Key Contributions: Focuses on cohesive team culture, driving performance, and delivering results. She is resilient, outcome-focused, and motivated by challenge and change.

Nick Chapman: Founder, Owner, and Co-CEO.

Professional Background: Co-founded Parbery with Kylie Burnett.

Trevor Woolley: Partner.

Annette Watson: Partner.

Luke Williamson: Partner.

Professional Background: Joined Parbery in April 2024 with 29 years of experience in professional services and leadership roles. Expert in strategy, process improvement, and commercial operations. Served as an elected councillor with a New South Wales regional council.

Key Contributions: Leads the expansion of Parbery's commercial services practice for government and select private sector clients nationwide, replacing the retired Nic Kelly.

Belinda Newham: Partner, Organisational Transformation.

Professional Background: Founder of Decision Revolution, a social enterprise. Expertise in complex decision processes for government and corporate clients, balancing mathematical rigor and human aspects of decision-making, along with strategic communications and stakeholder engagement.

Key Contributions: Joined Parbery in January 2025 as part of the acquisition of Decision Revolution, leading the team delivering communication, change management, workforce design, and coaching services.

Kartia Giorgi: Chief of Staff.

Ashlea McKay: People, Diversity and Inclusion Lead.

Dean Hill: Recruitment and Contingent Workforce Lead.

Additional Principals listed on the Parbery website include Guy Davies, Stuart Henry, Leigh Redman, Shaun Norman, Adam Costantini, Kris Daly, Kevin Kitson, Aidan Bright, Karen Anderson, Tim Hely, Daniel Walker, Rob Pickersgill, Ben Winter-Giles, Owen Pierce, Des Sengunlu, and Amanda Redford. Kah Yang Loke is also a Parbery Principal with over 25 years of experience as an accountant and auditor and has a strong interest in leadership and organizational improvement.

Recent Leadership Changes

April 2024: Luke Williamson was appointed as Partner, taking over from the retired Nic Kelly.

January 2025: Belinda Newham joined Parbery as Partner, Organisational Transformation, following the acquisition of her company, Decision Revolution.

Recently (as of late July 2024): Parbery expanded its principal team through promotions and recruits. Aidan Bright was promoted to Principal. Jessica Baxter, Kevin Kitson, Daniel Walker, and Jeff Rayner joined the consultancy as principals. Jessica Baxter joined the organisational transformation team as a change, communications, and coaching specialist. Jeff Rayner brought over 45 years of experience in defence as a communications engineer.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Parbery is a rapidly growing business. The firm has experienced quick growth, leading to challenges in prioritization and hiring staff. The company balances the certainty of future workloads with the anticipation of future growth in its hiring approach. Employee sentiment within Parbery highlights a positive culture that values being local, collaborative, and authentic. The firm prioritizes developing strong internal relationships, fostering trust and community among staff, and improving administrative capabilities to manage growth effectively. This approach enables staff to understand team strengths and weaknesses, assisting delegation and promoting workplace innovation. The company's website lists various roles under "People," including Senior Managers, Managers, Senior Consultants, and Consultants, indicating a continuous demand for talent across different experience levels. Sam Lemin was named Parbery's employee of the year as of July 29, 2024.

7. Social Media Presence and Engagement

Digital Footprint

Parbery maintains an active presence on social media, primarily LinkedIn. Their content showcases company culture, thought leadership, and recruitment efforts. The firm's messaging highlights its consulting philosophy, team achievements, new hires, and community involvement, such as their sponsorship of the Canberra Raiders NRLW team. Parbery shares articles and insights on management consulting topics like business performance improvement, change and transformation, and strategic communication. This active engagement positions Parbery as an "authentic alternative" in the consulting industry.

8. Recognition and Awards

Industry Recognition

Parbery's values-driven approach has fostered a positive internal culture, which was highlighted in their preparation for the Telstra Business Awards. While the specific outcomes of these awards are not detailed, the focus on participation demonstrates a commitment to business excellence. Sam Lemin was recognized as Parbery's employee of the year as of July 29, 2024.

9. Competitive Analysis

Major Competitors

Parbery operates within the Australian management consulting sector, serving government (local and federal), Defence, For Purpose Organizations, and small businesses. Its competitors include a range of management consulting firms, from large global players to smaller, specialized local consultancies that offer services in business advisory, change and transformation, project and program management, procurement, and financial consulting.

10. Market Analysis

Market Overview

The Australian management consulting market, particularly within the government and defence sectors, is characterized by a continuous demand for strategic advice, operational efficiency, digital transformation, and complex project delivery. There is a strong need for consulting services that offer specialized expertise, adaptability, and demonstrable value for money, especially from firms deeply understanding public sector environments. Parbery's emphasis on social responsibility and authentic client relationships serves as a significant market differentiator.

11. Strategic Partnerships

Government Panels

Parbery is an approved seller on several key government panels, enabling them to provide specialized services to government agencies:

Australian National Audit Office Panels

Australian Federal Police Panels

DTA Marketplace

Acquisition of Decision Revolution

In January 2025, Parbery acquired Decision Revolution, a social enterprise focused on improving decision-making and promoting diversity. This acquisition significantly expanded Parbery's service offerings in communication, change management, workforce design, and coaching across the public, private, and for-purpose sectors. Belinda Newham, the founder of Decision Revolution, joined Parbery as a Partner, Organizational Transformation.

Community and Sports Sponsorship

Parbery is a major sponsor of the Canberra Raiders NRLW team, demonstrating its commitment to community engagement and local sports.

12. Operational Insights

Parbery positions itself as "the authentic alternative" in the consulting industry, leveraging its local focus, collaborative approach, and transparent operations as key differentiating factors. A significant competitive advantage lies in its deep experience working with and for Defence, including former serving personnel. The firm’s "people first" philosophy is central to its operations, fostering strong internal relationships and a positive culture, which in turn supports delegation and innovation amidst rapid growth.

13. Future Outlook

Strategic Roadmap

Parbery's strategic roadmap includes scalable and sustainable growth, with innovation as a core principle. The acquisition of Decision Revolution in early 2025 signals a clear intent to expand and mature their existing service offerings, particularly in communication, change management, workforce design, and coaching. The firm continues to strengthen its leadership team through strategic hires and promotions to support this growth and further enhance its service capabilities across diverse sectors. By focusing on authentic relationships and high standards, Parbery aims to continue delivering tailored solutions and expanding its influence in critical market segments.