Parlor Skis Company Profile

Background

Parlor Skis, established in 2014, is a Boston-based company specializing in the design and manufacture of custom skis and snowboards. Rooted in New England's rich tradition of craftsmanship, Parlor's mission is to provide skiers with equipment tailored to their individual needs, enhancing performance and enjoyment on the slopes. As the largest ski manufacturer in New England, Parlor has become a significant player in the custom ski industry, offering products that blend traditional techniques with modern design.

Key Strategic Focus

Parlor Skis focuses on delivering personalized skiing experiences through custom-built equipment. Their core objectives include:

• Customization: Crafting skis and snowboards tailored to the specific preferences, skiing styles, and performance goals of each customer.

• Quality Craftsmanship: Utilizing high-quality materials and meticulous construction methods to ensure durability and superior performance.

• Community Engagement: Fostering a community of passionate skiers by offering build-your-own-ski workshops and collaborating with local organizations.

Parlor's primary market includes skiers seeking bespoke equipment that enhances their on-mountain experience, particularly those in the New England region.

Financials and Funding

Parlor Skis operates as a privately held company. While specific financial details are not publicly disclosed, the company's revenue is estimated to range between $100,000 and $5 million annually. The company has experienced growth through its focus on quality and customization, appealing to a niche market of skiers seeking personalized equipment.

Pipeline Development

Parlor Skis continually innovates its product line to meet the evolving needs of skiers. Key developments include:

• Adaptive Skis: Collaborating with organizations like the High Fives Foundation to design custom skis for adaptive athletes, incorporating features such as increased stiffness and tailored rocker profiles to enhance performance across various terrains.

• Collaborative Collections: Partnering with brands like Hudson Sutler to create limited-edition skis that combine vintage aesthetics with modern performance.

• Build-Your-Own Workshops: Offering hands-on workshops where customers can participate in the construction of their own skis, providing a unique and personalized experience.

Technological Platform and Innovation

Parlor Skis distinguishes itself through its commitment to customization and quality. Notable aspects include:

• Proprietary Design Process: Utilizing a combination of customer interviews, video analysis, and on-snow data to create skis that match individual skiing styles and preferences.

• High-Quality Materials: Employing vertically laminated hard and soft wood cores, along with premium laminates and plastics, to ensure durability and performance.

• In-House Manufacturing: Maintaining complete control over the production process by designing and building all skis in their East Boston facility, ensuring consistency and quality.

Leadership Team

Parlor Skis is led by a team of dedicated professionals:

• Mark Wallace: Owner and Manager. A former Williams College ski racer, Wallace co-founded Parlor Skis with the vision of creating high-quality, custom skis that reflect New England's skiing heritage.

• Pete Endres: Co-founder. Endres oversees manufacturing operations, ensuring that each ski meets the company's high standards.

• Jason Epstein: Co-founder. Epstein contributes to the company's strategic direction and growth initiatives.

Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within Parlor Skis' leadership team.

Competitor Profile

Market Insights and Dynamics

The custom ski market has seen growth as skiers seek personalized equipment that enhances their performance and enjoyment. This trend reflects a broader consumer interest in bespoke products and experiences.

Competitor Analysis

Parlor Skis operates in a competitive landscape alongside other boutique ski manufacturers, including:

• Wagner Custom Skis: Based in Telluride, Colorado, Wagner offers fully custom skis designed using a proprietary fitting system that analyzes skier data to create personalized equipment.

• Meier Skis: Located in Denver, Colorado, Meier produces hand-built skis using locally sourced materials, emphasizing sustainability and craftsmanship.

• Silo Skis: A Vermont-based company specializing in one-on-one workshops where customers build their own custom skis under expert guidance.

These competitors share a focus on customization and quality, catering to skiers seeking equipment tailored to their specific needs.

Strategic Collaborations and Partnerships

Parlor Skis has engaged in several strategic partnerships to enhance its market position and innovation capacity:

• High Fives Foundation: Collaborated to design and produce custom skis for adaptive athletes, demonstrating a commitment to inclusivity and community support.

• Hudson Sutler: Partnered to create limited-edition skis that blend vintage aesthetics with modern performance, appealing to skiers seeking unique designs.