Patrice & Associates of Rochester Hills

Background

Patrice & Associates, established in 1989, is a premier hospitality and executive search recruitment firm with over 175 offices and 450 recruitment specialists across the United States and Canada. The company specializes in connecting top managerial and executive talent with leading organizations in the hospitality industry, including restaurants, hotels, casinos, and catering services. The Rochester Hills franchise, led by Rick Weaver since 2018, exemplifies the company's commitment to personalized service and industry expertise.

Key Strategic Focus

Patrice & Associates focuses on delivering exceptional recruitment services by leveraging a vast network of recruiters and an extensive database of qualified candidates. The company's core objectives include:

Comprehensive Talent Acquisition: Serving a diverse client portfolio, including major restaurant chains, hotels, and other hospitality venues.

Industry Specialization: Concentrating on the hospitality sector to provide tailored recruitment solutions.

Technological Integration: Utilizing advanced technologies such as WordPress and Google Tag Manager to enhance operational efficiency.

Market Expansion: Strategically expanding franchise operations in key markets, including Michigan, to meet growing industry demands.

Financials and Funding

As of May 2021, Patrice & Associates reported an annual revenue of approximately $500,000. The company has raised a total of $290,000 in funding over two rounds. The Rochester Hills franchise, operating under Max Impact Corporation, has an estimated annual revenue of $4 million.

Technological Platform and Innovation

Patrice & Associates employs a robust technological infrastructure to streamline recruitment processes and enhance client and candidate experiences. The company's tech stack includes:

Content Management System: WordPress

Tag Management: Google Tag Manager

Cookie Compliance: Osano

Web Analytics: Google Analytics

These technologies enable efficient content management, data analysis, and compliance with privacy regulations.

Leadership Team

The leadership team at Patrice & Associates comprises experienced professionals dedicated to driving the company's mission:

Jason C. Miller / Chief Executive Officer: With over two decades of experience in franchise development and business growth, Jason leads the company's vision and strategy, focusing on innovation and industry impact.

George Wooten / Vice President of Franchise Operations: An award-winning Regional Developer and Franchisee, George is committed to training and supporting franchisees to ensure successful operations.

Michelle Bass / Franchise Development Coordinator: Bringing experience in fundraising and medical administration, Michelle supports franchise development and coordinates new franchisee onboarding.

Brian Martin / Franchise Business Consultant: A multi-award-winning franchisee and trainer, Brian provides operational support and training to new franchisees.

Mallory Cioana / Finance Manager: Overseeing accounting functions, Mallory ensures financial operations align with company objectives.

Helen Nourai / Franchise Support Manager: With over 25 years in staffing and recruiting, Helen offers support to franchisees, focusing on client and business development.

Competitor Profile

Market Insights and Dynamics:

The hospitality recruitment industry is characterized by a competitive landscape with several key players offering specialized services. The market is driven by the continuous growth of the hospitality sector and the demand for qualified managerial and executive talent.

Competitor Analysis:

CulverCareers: A recruitment firm specializing in sales and marketing positions, with annual revenue between $15M - $25M.

J. Morrissey: A staffing and recruitment agency with an estimated annual revenue of $28.4M.

Bradsby Group: Specializes in executive search with an estimated annual revenue of $38.9M.

Patrice & Associates differentiates itself through its extensive franchise network, industry specialization, and personalized service.

Strategic Collaborations and Partnerships

Patrice & Associates has established exclusive recruiting partnerships with some of the nation's largest restaurant chains and hotels, ensuring access to top managerial talent. The company's franchise model allows for localized service delivery while maintaining a national presence.

Operational Insights

The Rochester Hills franchise, led by Rick Weaver, exemplifies the company's commitment to flexibility and work-life balance. Weaver's ability to operate the business remotely, even during personal commitments, highlights the operational adaptability of the franchise model.

Strategic Opportunities and Future Directions

Patrice & Associates is actively expanding its franchise network, with plans to add 37 territories throughout Michigan, targeting markets like Greater Detroit, Ann Arbor, and Lansing. This strategic growth aims to bolster employment and bridge the gap between companies and prospective employees in various industries beyond hospitality.