Pattern® Company Profile

Background

Pattern®, founded in 2013 and headquartered in Lehi, Utah, is a leading e-commerce accelerator dedicated to helping brands achieve profitable growth across global marketplaces. The company's mission is to drive revenue through a combination of marketplace analytics, product distribution, Minimum Advertised Price (MAP) compliance, and brand management. Pattern® has established itself as the world's largest e-commerce accelerator, operating in over 100 countries with a team of approximately 1,700 employees across 18 global locations.

Key Strategic Focus

Pattern® specializes in providing comprehensive e-commerce solutions that encompass:

Marketplace Analytics: Utilizing data-driven insights to optimize brand performance across various online platforms.

Product Distribution: Managing logistics and fulfillment to ensure product availability and timely delivery.

MAP Compliance: Enforcing pricing policies to maintain brand integrity and value.

Brand Management: Crafting and executing strategies to enhance brand presence and consumer engagement.

The company leverages proprietary technologies and a global infrastructure to serve a diverse range of industries, targeting brands seeking to expand their online footprint and increase sales through optimized e-commerce strategies.

Financials and Funding

Pattern® has demonstrated significant financial growth and investor confidence:

Total Funding: Raised $277 million to date.

Series A Funding (2020): Secured $52 million, co-led by Ainge Advisory and KSV Global.

Series B Funding (2021): Raised $225 million, led by Knox Lane Investments, achieving a valuation of $2 billion.

Annual Revenue: Estimated at $189.6 million, with a revenue per employee of approximately $200,200.

Valuation: Estimated at $2.3 billion.

The capital raised has been strategically utilized to enhance technological capabilities, expand global operations, and acquire complementary businesses to strengthen service offerings.

Technological Platform and Innovation

Pattern® differentiates itself through its proprietary technologies and innovative methodologies:

Predict Platform: An all-in-one e-commerce acceleration platform that provides analytics, pricing protection, and control mechanisms to optimize brand performance.

TriGuardian Software: Launched in 2014 and later rebranded as Predict, this software focuses on pricing protection and compliance, ensuring brands maintain control over their pricing strategies.

These technologies enable Pattern® to offer data-driven solutions that enhance traffic, conversion rates, pricing strategies, and product availability for their clients.

Leadership Team

Pattern® is led by a team of seasoned executives with diverse backgrounds:

Dave Wright: Co-Founder and Chief Executive Officer. Dave co-founded Pattern® in 2013, bringing extensive experience in e-commerce and business strategy.

Melanie Alder: Co-Founder and Chief Strategy Officer. Melanie has been instrumental in strategic planning and revenue growth, leveraging her background in investment and real estate.

Jason Wells: Chief Technology Officer. Jason oversees the technological infrastructure and software development, ensuring the company's platforms remain cutting-edge.

Jason Beesley: Chief Financial Officer. Jason brings over 20 years of global finance and operations experience, previously serving in senior financial roles at NBCUniversal and General Electric.

Sarah Beard: Chief Human Resources Officer. Sarah has over fifteen years of HR experience, specializing in talent recruiting, onboarding, and employee relations.

Leadership Changes

In recent years, Pattern® has expanded its leadership team to support its global growth initiatives. Notably, the company appointed regional leaders to oversee operations in key markets:

Torsten Schäfer: Managing Director, Pattern Europe. Torsten brings expertise from his tenure at Amazon and Accenture, focusing on revenue and profitability growth in the European market.

Arthur Cheung: Managing Director of Asia. Arthur has over 20 years of experience in senior e-commerce and ICT roles, managing operations across the Asian market.

Merline McGregor: General Manager, Australia/New Zealand. Merline has worked with major global retailers, specializing in strategy, international commerce, and customer engagement.

Competitor Profile

Market Insights and Dynamics

The e-commerce acceleration industry is experiencing rapid growth, driven by increasing online consumer behavior and the need for brands to optimize their digital presence. The market is characterized by:

Increased Competition: A surge in e-commerce solution providers offering diverse services to brands.

Mobile Commerce: The proliferation of mobile shopping necessitates mobile-optimized e-commerce strategies.

Personalization: Consumers demand personalized shopping experiences, prompting brands to leverage data analytics for tailored offerings.

Sustainability: A growing trend towards eco-friendly products influences brand strategies.

Marketplace Regulations: Evolving policies require companies to stay compliant to maintain marketplace presence.

Competitor Analysis

Pattern® operates in a competitive landscape with several key players:

Spreetail: Offers end-to-end e-commerce solutions, including logistics and fulfillment services.

Packable: Provides e-commerce marketplace services, focusing on brand growth and optimization.

Netrush: Specializes in brand management and e-commerce acceleration, offering comprehensive services to enhance online sales.

Other notable competitors include:

ChannelAdvisor: Provides e-commerce solutions to help brands expand their online presence and optimize sales across various marketplaces.

Salesforce Commerce Cloud: Offers a comprehensive e-commerce platform enabling personalized shopping experiences across multiple channels.

Shopify Plus: A scalable e-commerce platform designed for high-growth businesses, providing tools to succeed in the online market.

BigCommerce: Offers a range of features and integrations to help brands build and optimize their online stores.

Magento Commerce: Provides customizable solutions for brands seeking unique and engaging online shopping experiences.

Strategic Collaborations and Partnerships

Pattern® has engaged in strategic collaborations to enhance its market position:

Acquisition of Practicology (2018): Expanded global footprint by acquiring the international e-commerce consultancy, strengthening service offerings and global reach.

Acquisition of Enlisted Design (2020): Enhanced design capabilities by acquiring the top design firm, integrating design expertise into e-commerce strategies.

These collaborations have bolstered Pattern®'s ability to provide comprehensive e-commerce solutions to a diverse client base.

Operational Insights

Pattern®'s strategic considerations include:

Global Expansion: Operating in over 100 countries with 18 global locations and 8 distribution centers, enabling efficient logistics and fulfillment.

Technological Investment: Continuous development of proprietary platforms like Predict to offer data-driven insights and maintain a competitive edge.