Payten Company Profile

Background

Payten is a comprehensive payment solutions provider catering to both financial and non-financial institutions, facilitating card and card-less transactions. Operating across South Eastern Europe, Spain, Portugal, Andorra, Colombia, Peru, the Dominican Republic, and Egypt, Payten offers a diverse range of services, including eCommerce, mobile payments (mPayments), processing, as well as ATM and POS-related services. The company delivers software and services, encompassing outsourcing and equipment, ensuring high levels of expertise, maintenance, and support throughout its portfolio.

As a member of the Asseco South Eastern Europe (ASEE) group, a leading IT provider in the SEE region, Payten benefits from the group's extensive experience and market presence. ASEE covers 23 countries and employs over 3,200 professionals, positioning itself among the top ten software vendors in Europe.

Key Strategic Focus

Payten's strategic focus centers on delivering end-to-end payment industry solutions that support both card and card-less transactions. The company's core objectives include:

eCommerce Solutions: Providing robust platforms for online transactions, enhancing the digital payment experience for merchants and consumers.

Mobile Payments (mPayments): Developing mobile payment solutions that offer convenience and security for users on the go.

Processing Services: Offering comprehensive processing services that ensure seamless transaction handling for clients.

ATM and POS Services: Delivering software and services related to ATMs and POS systems, including outsourcing and equipment provision.

By leveraging advanced technologies and a modular approach, Payten aims to reduce time-to-market for clients by 75%, addressing challenges faced by both new entrants and existing players in the fintech industry.

Financials and Funding

As of April 2025, Payten's annual revenue is estimated to be between $100 million and $1 billion.

Pipeline Development

Payten continually enhances its service offerings to meet evolving market demands. Notable developments include:

Payten Fintech Suite: Launched in Türkiye, this comprehensive fintech solution encompasses a wide range of payment infrastructure services, such as e-wallets, payment gateways, virtual POS, alternative payment methods, open banking, money transfer services, account consolidation, reconciliation solutions, dealer collections, Android POS, card storage, mobile solutions, secure IVR, and shopping credit integration services. The suite is protected by the AI/ML-supported ASEE InACT Antifraud Hub.

Buy Now Pay Later (BNPL) Solution: Introduced in Türkiye, this payment method allows customers to purchase goods and services without making the full upfront payment, enabling payments through fixed installments over time. This solution caters to both traditional e-commerce businesses and the B2B market, offering flexible payment options to resellers, dealers, and partners.

Technological Platform and Innovation

Payten distinguishes itself through its innovative technological platforms and proprietary technologies:

ASEE InACT Antifraud Hub: An AI/ML-supported platform that provides robust protection against fraudulent activities, ensuring secure transactions across Payten's services.

Comprehensive Fintech Solutions: Payten's Fintech Suite offers a modular approach, allowing clients to select and integrate specific services based on their needs, thereby reducing high costs and lengthy preparation processes.

Leadership Team

Payten's leadership comprises experienced professionals across various regions:

Bosnia and Herzegovina:

Alma Kratovac: General Manager, President of the Board

Elma Popovac: Board Member

Croatia:

Ivan Bušić: General Manager, President of the Board

Marko Špegar: Board Member

Macedonia:

Slavčo Angelovski: General Manager, President of the Board

Jordan Kanturski: Board Member

Montenegro:

Marko Simonović: General Manager, President of the Board

Romania:

Ciprian Pirv: General Manager, President of the Board

Olga Nicolaescu: Board Member

Serbia:

Miljan Mališ: General Manager, President of the Board

Nenad Subotić: Director

Miloš Matović: Director

Nemanja Paunović: Member of the Board

Slovenia:

Tomaž Pelicon: General Manager, President of the Board

Mirko Kiso: Board Member

Spain:

Juan Vicente Cantó Lucas: Necomplus Group Management Member

Lorenzo Campos Giner: Necomplus Group Management Member

Alejandro Moya García: Necomplus Group Management Member

Turkey:

Burak Kutlu: General Manager, President of the Board

Metin Ünal: Board Member

Ersin Tüfekçi: Board Member

Competitor Profile

Market Insights and Dynamics

The global payment solutions market is experiencing significant growth, driven by the increasing adoption of digital payment methods, the proliferation of e-commerce, and advancements in financial technology. Key trends include the rise of mobile payments, the integration of AI and machine learning for fraud detection, and the expansion of payment services into emerging markets.

Competitor Analysis

Payten operates in a competitive landscape alongside several key players:

PayPal: A leading online payment platform offering services for individuals and businesses worldwide.

Braintree: A subsidiary of PayPal, providing mobile and web payment systems for e-commerce companies.

SumUp: A mobile point-of-sale (mPOS) company that enables businesses to accept card payments via smartphones.

Stripe: A technology company offering a suite of payment APIs for online businesses.

Square: Provides payment and point-of-sale solutions for businesses of all sizes.

Authorize.Net: A payment gateway service provider allowing merchants to accept credit card and electronic check payments.

Dwolla: Offers an API for ACH payments, enabling businesses to send and receive funds.

Skrill: A digital wallet provider offering online payment and money transfer services.

Worldpay: A global payment processing company offering services for merchants and financial institutions.

Ingenico Group: Provides payment solutions including POS terminals and online payment services.

Adyen: A global payment company offering a platform for accepting payments in various channels.

Strategic Collaborations and Partnerships

Payten has engaged in significant collaborations to enhance its market position:

Acquisition of Grouper: Payten acquired Grouper.mk, a leading online platform in North Macedonia, to expand its e-commerce solutions and support merchants in entering the online market.

Paratika's Crowdfunding Infrastructure: Paratika, Payten's licensed payment facilitator in Turkey, developed an online payment infrastructure for the country's Equity-Based Crowdfunding Program, in collaboration with the Istanbul Settlement and Custody Bank.

Operational Insights

Payten's strategic considerations include:

Market Position: Leveraging its comprehensive service offerings and regional presence to maintain a competitive edge in the payment solutions market.

Competitive Advantages: Utilizing advanced technologies, modular solutions, and strategic partnerships to address client needs effectively and efficiently.

Strategic Opportunities and Future Directions

Payten's strategic roadmap focuses on:

Expanding Payment Options: Introducing new payment methods such as instant payments and account-to-account payment systems to enhance accessibility and convenience for customers.