Company Research Report: Peak Design
Company Overview
- Name: Peak Design
- Mission:
- Make the best things.
- Succeed at the expense of nobody.
- Treat customers as peers.
- Offset environmental impact.
- Use voice to inspire positive change.
- Seek happiness over growth.
- Founded: In 2010 by Peter Dering.
- Key People:
- Peter Dering, Founder.
- Headquarters: San Francisco, CA, USA.
- Number of Employees: No information is available.
- Revenue: No information is available.
- What is the company known for:
- Known for thoughtfully designed gear for professionals and enthusiasts, especially camera accessories and versatile bags.
Products
Main Product Categories:
1. Bags
- Everyday Backpack: Available in 20L and 30L sizes across various colors. Known for unrivaled organization, protection, and access.
- Everyday Backpack Zip: Versatile with a capacity range from 15L to 20L.
2. Mobile
- Everyday Case: Compatible with major phone models, designed with SlimLink™ technology for secure mounting.
3. Camera Gear
- Micro Clutch: A camera hand strap designed for enhanced grip.
- Slide and Slide Lite: Camera straps available in multiple colors, known for comfort and stability.
4. Tripods
- Travel Tripod: Product details not specified.
Key Features:
- Fair Trade Certified production.
- Environmental consciousness with PFAS-free manufacturing and recyclable packaging materials.
Recent Developments
- New Product Launches:
- 2024 Outdoor Line: Introduced via Kickstarter with an ongoing campaign raising $2.7M & counting.
- 2024 Motorcycle Phone Mounts: Kickstarter campaign raised $273,024 from 1,509 backers.
- 2023 Micro Clutch: Raised $1,492,392 from 11,310 backers.
- New Features:
- Launch of PFAS-free coatings.
- Introduction of significantly more recyclable packaging.
- Partnerships:
- Collaborations include PD x Candylab, PD x Sitka, PD x Huckberry, and PD x Nomad among others.
- Joined Mobilizing for Monuments initiative for land and water conservation.
Impact and Advocacy
- Environmental and Social Impact Initiatives:
- Appointed a dedicated Supply Chain Sustainability Manager.
- Re-certified B Corp status with a 31% increase in assessment score.
- Donated over $4.6M through 1% For The Planet since 2016.
- Active advocacy in land and water conservation efforts.
- Community Engagement:
- Ongoing support for storytelling through films that highlight social and environmental causes.
- Encouragement for meaningful dialogues within the outdoor industry to influence policy changes.
End of Report
