Pearpop Market Research Report
Company Overview
- Name: Pearpop
- Mission: At Pearpop, we believe everyone is a creator, and everyone has worth. We connect real people to real opportunity and empower them as individuals, regardless of their career stage, point of view, or identity.
- Founded: No information is available
- Founders: No information is available
- Key People:
- Patrick Zielinski - Head of Talent
- Sarah Richards - Senior Talent Manager
- Madison Lucci - Talent Manager
- Makenzie Miller - Talent Manager
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Pearpop is known for being the world’s largest creator community that helps creators at every career stage unlock their future through unmatched tools, talent management, and support.
Products
Platform and Services
1. Creator Discovery Powered by AI:
- Description: Uses the industry’s most complete creator data set to match brands with creators at scale.
- Key Features:
- Dynamic Matching Algorithm
- Full Stack Technology
2. Pearpop for Creators:
- Description: Provides a platform for creators to manage and optimize their career stages with a variety of tools and resources.
- Key Features:
- Award-Winning Platform
- Full-Service Partnership
- Creator Rosters
- Affiliate Vetting & Activation
- Paid Media Amplification
- Performance & Measurement
3. Full-Service Campaigns:
- Description: End-to-end creator marketing campaigns, utilizing Pearpop’s platform and Creative Lab team.
- Key Features:
- Memorable campaigns
- Measurable impacts
Recent Developments
- Awards:
- November 17, 2022: Named "Best Influencer Marketing Platform" by Digiday
- 2022: Listed in Fast Company's Most Innovative Companies
- Funding:
- November 17, 2022: Raised $18M at a $300M valuation to scale its social collaboration marketplace
- Partnerships:
- No specific new partnerships mentioned, but Pearpop is noted for working with major brands like Microsoft Surface, Netflix, Activision, and Chipotle on various high-profile campaigns.
- Platform Enhancements:
- Ongoing development of AI-driven features for creator-brand matchmaking and performance optimization.
Summary of Key Campaigns
1. Microsoft Surface: "Share Your Gift With the World"
2. Netflix: "Glass Onion Murder Mystery"
3. Activision: "Call of Duty Modern Warfare 3"
4. Chipotle: "The Keithadilla" Trending Menu Item
Talent Management
- Overview: Pearpop offers both self-service and full-service options for different stages of a creator's career.
- Self-Service: Build a profile and match with brands via the Pearpop app.
- Full-Service: Professional management to elevate creators' careers.
This detailed report on Pearpop aims to provide a comprehensive understanding of the company’s mission, products, and recent developments within the influencer marketing landscape. The data collected reveals a strong focus on empowering creators and delivering innovative marketing solutions for brands.