Market Research Report for Peek & Cloppenburg B.V. & Co. KG

Company Overview

Name

Peek & Cloppenburg B.V. & Co. KG

Mission

No information is available.

Founded

1900 by an unknown founder.

Key People

No information is available.

Headquarters

Düsseldorf, Germany.

Number of Employees

No information is available.

Revenue

No information is available.

Known For

• Peek & Cloppenburg is known for its multi-brand fashion retail, offering a wide range of high-quality clothing from various designers and brands.

• It provides both online and offline shopping experiences with over 60 stores in Germany.

Products

Product Categories

1. Clothing

• For men, women, and children.

• Includes categories such as jackets, trousers, shirts, dresses, and more.

• Available for various styles and occasions including casual, business, and evening wear.

2. Lingerie

• Various options for men and women.

3. Accessories

• Items like bags, hats, belts, and jewelry.

4. Shoes

• For all genders and ages.

5. Plus Sizes

• Fashion options available in larger sizes.

Brands and Labels

1. Top Brands for Women

• Mango, Levi's, Chi Chi London, Tommy Hilfiger, Lacoste, Opus, Guess, Only, Vero Moda.

2. Top Brands for Men

• Polo Ralph Lauren, Superdry, Boss, Esprit, JACK & JONES, Armani Exchange, Gant, Napapijri, Champion.

Key Features

• Wide Range of Brands: Over 300 brands available both online and in-store including top fashion names like Tommy Hilfiger, Marc O'Polo, Boss, Esprit, s.Oliver, and Puma.

• Diverse Product Selection: Over 30,000 products from various categories catering to all fashion needs.

• Customization and Service: Stores offer services like personal shopping, alteration services, and click & collect/return options.

Recent Developments

New Products Launched

• Specific information on new products launched is not available.

New Features Added to Existing Products

• No information is available.

New Partnerships

• No information is available.

Services and Customer Programs

INSIDER Loyalty Program

1. Levels:

• INSIDER ORANGE

• INSIDER SILVER

• INSIDER GOLD

2. Benefits:

• Points accumulation and bonus redemption.

• Extended return periods.

• Exclusive prices and personal advantage actions.

• Birthday discounts and special partner benefits based on the level achieved.

Personal Shopping

• Offers one-hour personal shopping services in select stores for tailored fashion advice and outfit assembly.

Click & Reserve and Click & Collect

• These services allow customers to reserve or collect items in-store, facilitating a seamless integration between online and physical shopping experiences.

Special Services

• Free shipping for orders over €49.90.

• 62 days free return policy.

• Pickup and return available in over 69 stores.

Sustainability Initiative: We Care Together

• Fields of Action:

1. People & Company: Focusing on social responsibility.
2. Product & Customer: Committing to high-quality products for longevity.
3. Planet & Climate: Ensuring environmental consciousness and sustainable practices.

• Conscious Fashion Store in Berlin: Dedicated to sustainable fashion.

Affiliate Program

• Up to 15% commission on sales referred by partners.

• High conversion rates and extensive support with various promotional materials.

Conclusion

Peek & Cloppenburg remains a stalwart in the fashion retail industry, leveraging a comprehensive multi-channel approach to cater to a diverse customer base. Ultra-modern services combined with a rich tradition of quality make it a key player in both the online and brick-and-mortar retail spaces.