Peet's Coffee: Comprehensive Company Market Research Report
Company Overview
- Company Name: Peet’s Coffee
- Mission: Peet’s is committed to delivering the freshest, highest-quality coffee and tea, while treating customers and partners with respect and integrity.
- Founded: April 1, 1966, by Alfred Peet
- Key People:
- Jim Reynolds: Second Roastmaster, later Roastmaster Emeritus
- Doug Welsh: Current Roastmaster (since 2006)
- Alfred Peet: Founder
- Headquarters: Berkeley, California
- Number of Employees: No information is available
- Revenue: No information is available
- Known For:
- Pioneering high-quality, freshly roasted coffees in America
- Dark roasted blends
- Establishing higher standards for American coffee consumers
Products
Coffee
Blends:
1. Major Dickason's Blend®
- Type: Dark Roast
- Flavor Notes: Earth, spice, everything
- Description: Rich, complex blend named after Army Sergeant Key Dickason.
2. French Roast
- Type: Dark Roast
- Flavor Notes: Dark chocolate, smoke, burnt sugar
- Description: Classic dark roast with a smoky edge.
3. Arabian Mocha-Java
- Type: Dark Roast
- Flavor Notes: Cocoa, port, cardamom
- Description: A blend of Mocha from Yemen and Java from Indonesia.
4. Espresso Forte®
- Type: Dark Roast
- Flavor Notes: Chocolate truffle, lemon curd, hazelnut
- Description: Full-bodied with chocolate undertones.
5. Italian Roast
- Type: Dark Roast
- Flavor Notes: Fumo, biscotto, caramello
- Description: Deep, rich, and smoky espresso roast.
Single Origin:
1. Sulawesi-Kalosi
- Type: Dark Roast
- Flavor Notes: Teak, crushed spice, marzipan.
- Description: Smooth and earthy from Indonesia’s southern Sulawesi.
2. Ethiopian Fancy
- Type: Dark Roast
- Flavor Notes: Jasmine, candied lemon, zest
- Description: Floral and bright, characteristic of Ethiopian coffee.
3. Guatemala San Sebastián
- Type: Dark Roast
- Flavor Notes: Vanilla orchid, bittersweet chocolate, guayaba pastille
- Description: Sweet, balanced, and chocolatey Guatemalan coffee.
Decaf:
1. Decaf Major Dickason's Blend®
- Type: Dark Roast
- Flavor Notes: Earth, spice, everything
- Description: Bold and flavorful, without the caffeine.
2. Decaf French Roast
- Type: Dark Roast
- Flavor Notes: Smoke, dark chocolate, burnt sugar
- Description: Full-bodied roast decaffeinated.
Tea
Mighty Leaf’s tea collection offers a range of hand-stitched silken tea pouches and loose leaf teas that provide an exceptional drinking experience.
Seasonal Specials
1. Pumpkin Latte
- Type: Seasonal
- Description: Cozy blend of pumpkin spice flavors.
2. Fiery Mocha
- Type: Seasonal
- Description: Spicy twist on traditional mocha.
3. Spiced Maple Cold Brew Oat Latte
- Type: Seasonal
- Description: Cold brew latte with maple and spice flavors.
Food
1. Chicken & Waffles Sandwich
- Description: Made with savory bacon, maple waffles, and melty gouda.
- Notes: Perfectly paired with the Spiced Maple Cold Brew Oat Latte.
Subscription Services
Peet's offers multiple subscription plans ensuring the delivery of fresh, hand-roasted coffee directly to the customers' doors.
Recent Developments
- New Products Launched:
- Fiery Mocha
- Spiced Maple Cold Brew Oat Latte
- Pumpkin Latte (Seasonal)
- Impact on Sustainability:
- Sourcing with Impact: Partnered with Enveritas to ensure responsible sourcing and improving conditions in coffee communities around the world.
- New Partnerships and Collaborations:
- Acquired Mighty Leaf Tea in 2014
- Added Stumptown and Intelligentsia in 2015
- Recent Announcements:
- August 21, 2024: Introduced Fiery Mocha and Spiced Maple Cold Brew alongside the return of the Pumpkin Latte.
- July 9, 2024: Launched the Petaluma Reusable Cup Project.
- June 20, 2024: Launched the ‘Bright Collection’ of vibrant blends.
- Recognition in the Industry:
- Alfred Peet trained the founders of Starbucks in the roasting and blending aspects of coffee during the early 1970s.
Key Features of Products
- High Quality: Emphasis on fresh, hand-roasted coffee with no chemical treatments for decaffeination.
- Responsibility: High commitment to ethical sourcing and sustainability.
By leveraging Alfred Peet's pioneering spirit and focus on quality, Peet's Coffee has built a legacy of premium coffee that continues to influence the industry and delight consumers worldwide.
