PEGASUS Werbeagentur GmbH

Background

PEGASUS Werbeagentur GmbH, based in Magdeburg, Germany, is a communication and digitalization agency with over 30 years of experience. The agency specializes in providing creative and digital solutions to businesses, brands, and public institutions. Their mission is to advance corporate communication through strategic, precise, and creative approaches, positioning brands, conveying messages, and successfully managing digital transformations.

Key Strategic Focus

PEGASUS focuses on a comprehensive range of services, including:

Strategy: Corporate design, strategic consulting, brand development, brand management, positioning, online strategy, and employer branding.

Online: Responsive web design and development, online shops, app development, search engine optimization, and social media management.

Traditional Media: Print materials, corporate publishing, annual reports, direct marketing, campaigns, animations, explainer videos, copywriting, photography, and exhibition stands.

The agency leverages modern technologies and traditional skills to deliver advertising solutions that transcend standard norms, aiming to make brands visible, engaging, and memorable.

Financials and Funding

As a privately held company, specific financial details are not publicly disclosed. However, available data indicates a balance sheet total of €347,486 in 2022, reflecting a 15.1% increase from the previous year.

Technological Platform and Innovation

PEGASUS distinguishes itself through the use of notable technological platforms and proprietary technologies, including:

Content Management Systems: Expertise in TYPO3 and WordPress for web development.

E-Commerce Solutions: Implementation of WooCommerce for online shops.

Project Management Tools: Utilization of Redmine for project management.

Development Technologies: Employment of Docker and Kubernetes for DevOps automation.

These technologies enable PEGASUS to offer innovative and customized solutions to their clients.

Leadership Team

The agency is led by Managing Director Jörg-Holger Fritz, who brings extensive experience in communication and digitalization. Under his leadership, PEGASUS has successfully executed numerous projects, including the design and content development for the SC Magdeburg's 70-year handball history presentation.

Competitor Profile

In the advertising and marketing industry, PEGASUS faces competition from various agencies. One notable competitor is Red Cell Werbeagentur GmbH, an international advertising agency based in Düsseldorf, Germany. Red Cell offers services in advertising, public relations, and related fields, catering to clients such as Allianz Global Investors, Aperol, and Dodge.

Strategic Collaborations and Partnerships

PEGASUS has engaged in significant collaborations, such as the project with SC Magdeburg, where they developed the design and content for the club's 70-year handball history presentation, both in the GETEC Arena and online.

Operational Insights

The agency's strategic considerations include maintaining a strong market position through a comprehensive service portfolio, leveraging modern technologies, and fostering a collaborative work environment. Employee reviews highlight a positive work atmosphere, with a kununu score of 4.7 out of 5 and a 100% recommendation rate.

Strategic Opportunities and Future Directions

PEGASUS aims to continue its growth by expanding its digital services, embracing emerging technologies, and strengthening client relationships. The agency's commitment to innovation and quality positions it well to capitalize on future opportunities in the advertising and marketing industry.