Company Overview
Pella Regional Health Center is a private, nonprofit healthcare provider based in Pella, Iowa. It operates a critical-access hospital along with a network of medical clinics in Pella and neighboring communities such as Knoxville, Monroe, Sully, Bussey, Ottumwa, and Newton. The center integrates family practice, internal medicine, specialized surgical, and gynecological care. It also extends its services beyond hospital care, providing Hospice and Home Health care. Recognized for its compassionate care grounded in Christian values, the center is a key healthcare provider for southeast Iowa.
Leadership Team
The leadership team at Pella Regional Health Center orchestrates the operational and strategic direction of the center, ensuring alignment with its mission of compassionate healthcare delivery.
- Bob Kroese, Chief Executive Officer (CEO): Oversees the center's strategic direction and engages with stakeholders for organizational growth and service enhancement.
- Bruce Heifner, Chief Financial Officer (CFO) and Chief Information Officer (CIO): Manages the financial stability and IT infrastructure, vital to operational success.
- Jody Van Veen, Chief Nursing Officer (CNO): Oversees the nursing division and has been instrumental in service expansion, particularly in increasing patient delivery numbers.
- Lezlie Morris, Chief Clinic & Medical Staff Services Officer: Facilitates clinic operations, ensuring integration of clinical practices with strategic goals.
- Craig Wittenberg, Chief Medical Staff Affairs
- Tory Schrock, Director of Organizational Excellence
- Erica Marvelli, Director of Home Health and Hospice
- Andrea Barker, Director of Marketing, Communication & Development
Services and Community Impact
Pella Regional Health Center delivers a wide array of healthcare services, including general medical and surgical, massage therapy, physical therapy, urology, podiatry, occupational therapy, among others. It is a Level IV Trauma Care provider, indicative of its advanced trauma life support capabilities. Recent expansions like new pain management specialists and technologies such as the 4D ultrasound demonstrate Pella’s dedication to high-quality, state-of-the-art healthcare services.
The center significantly contributes to the local economy, highlighting its vital role in regional healthcare delivery.
Financial Overview
Pella Regional Health Center reported an annual patient revenue of approximately $260.9 million, with 1,093 total discharges and 5,608 patient days. The center is affected by financial inputs from grants and city-level funding requests, underscoring the community-driven emphasis of the organization. Additionally, the estimated annual revenue stands at $166.4 million with a revenue per employee ratio of $337,500 among its 493 employees. The organization has seen a 6% increase in workforce from the prior year, indicating growth and development.
Corporate Culture and Values
Pella Regional Health Center fosters a robust and independent healthcare culture, maintaining a commitment to compassionate patient care. With a workforce of approximately 501-1,000 employees, the center prioritizes staff development, offering incentives like sign-on bonuses for specific positions and continued education opportunities.
Competitors and Market Position
Pella Regional Health Center navigates a competitive landscape with key competitors including:
- Genesis Health System
- Knoxville Community Hospital Inc.
- Mary Greeley Medical Center
Other competitors include:
1. American Eyecare: Revenue $6.7M, 31 employees.
2. Ringgold County Hospital: Revenue $18M, 74 employees.
3. VGM Fulfillment: Revenue $16M, 66 employees.
4. Calvin Community: Revenue $13.4M, 55 employees.
5. Stewart Memorial Hospital: Revenue $34.8M, 129 employees.
6. The Finley Hospital: Revenue $64.7M, 218 employees.
7. Optimae LifeServices: Revenue $180.2M, 534 employees.
8. MercyCare: Revenue $1492M, 3,947 employees.
Despite being smaller than conglomerates like MercyCare, Pella competes by leveraging its comprehensive services and strategic regional presence.
Online Presence and Resources
Pella Regional Health Center maintains a robust digital footprint to enhance patient engagement and information access through its patient portal, provider directory, and career resources available on its website and on social media platforms like [Facebook](https://www.facebook.com/pellaregional/) and [LinkedIn](https://www.linkedin.com/company/pella-regional-health-center).
Relevant Links
- [Pella Regional Health Center Website](https://www.pellahealth.org/)
- [Walk-in Clinics Services](https://www.pellahealth.org/services/walk-in-clinics/)
- [Leadership Information](https://www.pellahealth.org/about-us/leadership/)