Penthera Company Research Report
Company Overview
Name
Penthera
Mission
No information is available.
Founding Details
No information is available.
Key People
- Michael Willner, CEO & Chairman
- Daniel Taitz, Vice Chairman
- Brian Kline, President
- Scott Halpert, SVP, Product & Partnerships
- Joshua Pressnell, Chief Technology Officer
- Bobby Tularam, SVP, Business Operations
- Christina Castellano, Director of Finance
- Mark Pougnet, Chief Financial Officer
Headquarters
No information is available.
Number of Employees
No information is available.
Revenue
No information is available.
Specialization
Penthera is known for providing innovative video streaming solutions for OTT providers, focusing on ad monetization and mobile video viewing.
Products
2nd Look
- Description: Server-Guided Ad Insertion solution improving ad startup times and monetization for ad-supported VOD.
- Key Features:
- Increased Ad Fill: Reduces impact of ad decision failures.
- Faster Video Startup Times: Avoids delays for ad decisions.
- Improved Render Rate: Eliminates wasted ad decisions.
- Simplified Transition from Client-Side Ad Insertion: Retains just-in-time ad decisioning while benefiting from SSAI.
Penthera Download
- Description: Managed solution for secure and reliable offline mobile video playback.
- Key Features:
- No specific features listed.
Download for AVOD
- Description: Managed solution for ad-supported offline video playback with dynamic ad support and measurement.
- Key Features:
- Dynamic Ad Insertion: Supports ad insertion and frequent refreshes.
- Measure Impressions: Integrates with workflows to measure ad impressions offline and online.
- Offline Playback: Ads inserted for both playback modes.
- Best-in-Class Performance: Combines speed and features of Penthera Download.
Recent Developments
New Products Launched
- 2nd Look: Just-In-Time Ad Insertion for AVOD, identified as a "Trend Setter" and awarded for Monetization Product.
New Features Added to Existing Products
- No specific details on new features added.
New Partnerships
- Amazon Web Services Marketplace: Penthera's 2nd Look included in the AWS Marketplace.
- Penthera-Amazon Partnership: Revenue-generating display at IBC 2023.
Resources
- Technical Documentation:
- iOS SDK: Introductory and advanced documentation available.
- Android SDK: Introductory and advanced documentation available.
- Blogs and Press Releases:
- Server-Side Ad Insertion insights by Scott Halpert.
- Revenue-Generating Power of Penthera + Amazon displayed.
- Impactful industry insights and guides available through multiple blog entries and press releases.
Contact Us
- Website: [Penthera](#)
- Year: 2023
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