Percentology® Company Profile

Background

Overview

Percentology®, formerly known as Bookkeeping for Dentists LLC, is a specialized bookkeeping service dedicated exclusively to dental practices. Established in 2013 and headquartered in Cary, North Carolina, the company focuses on providing tailored financial management solutions to dental professionals. Their mission is to deliver accurate, timely, and insightful bookkeeping services that empower dentists to make informed business decisions. By offering specialized services, Percentology® has carved a niche in the dental industry, becoming a trusted partner for numerous dental practices seeking financial clarity and efficiency.

Mission and Vision

Percentology® aims to simplify the financial complexities of dental practices by offering specialized bookkeeping services that ensure accuracy, timeliness, and clarity. Their vision is to be the leading provider of dental practice bookkeeping, enabling dentists to focus on patient care while maintaining financial health.

Key Strategic Focus

Core Objectives

Specialization in Dental Practices: By focusing exclusively on dental practices, Percentology® ensures a deep understanding of the unique financial needs and challenges within the dental industry.

Accurate and Timely Financial Reporting: Providing precise and up-to-date financial reports to assist dentists in making informed business decisions.

Overhead Benchmarking: Offering tools and insights to help dental practices compare their overhead costs against industry standards, promoting financial efficiency.

Areas of Specialization

Dental Practice Bookkeeping: Managing daily financial transactions, reconciliations, and record-keeping tailored for dental offices.

Overhead Calculations and Benchmarking: Analyzing and comparing practice expenses to industry benchmarks to identify areas for cost optimization.

Financial Reporting: Generating comprehensive profit and loss statements, balance sheets, and cash flow reports specific to dental practices.

Key Technologies Utilized

QuickBooks Online: Utilized for tracking financial activity and generating reports.

Percentology Dashboard: A proprietary tool that allows dental practices to compare their overhead costs against industry standards and averages.

Primary Markets Targeted

Dental Practices: Including general dentistry, orthodontics, pediatric dentistry, and other dental specialties.

Financials and Funding

As a privately held company, Percentology® has not publicly disclosed detailed financial information or funding history. The company operates with a lean team, focusing on providing specialized services to its clientele.

Pipeline Development

Percentology® does not engage in product development or clinical trials, as it is a service-oriented company specializing in bookkeeping for dental practices.

Technological Platform and Innovation

Proprietary Technologies

Percentology Dashboard: An innovative tool that enables dental practices to visualize and compare their overhead costs against industry benchmarks, facilitating better financial management.

Significant Scientific Methods

Overhead Benchmarking: Employing industry-specific benchmarks to analyze and compare practice expenses, aiding in cost optimization and financial planning.

Leadership Team

Sona Wegner, MBA – Chief Executive Officer

Sona is the CEO and Chief Cheerleader of Percentology®. She began her career in a Dental CPA firm, preparing tax returns while still in college, and has been working with dentists ever since. She holds a bachelor's degree in Accounting and a master's in Business.

Alissa Greene – Chief Operating Officer

Alissa joined Percentology® in September 2020 as Chief Operating Officer. She has over 22 years of experience in the accounting field, including roles as an Onboarding Accountant and Accounting Associate at Percentology®. Alissa holds a Bachelor of Science from the University of Maryland University College.

Jenna Monaco, MBA – Dedicated Accountant

Jenna serves as a Dedicated Accountant at Percentology®. She graduated Magna Cum Laude with a Bachelor's in Accounting and Business Administration from King’s College and earned an MBA with a Finance Certificate from Colorado State University. Jenna specializes in tax and bookkeeping services, focusing on the day-to-day details of dental practices.

Stephanie VanSweringen – Dedicated Accountant

Stephanie is a Dedicated Accountant at Percentology®. She graduated from the University of South Florida with a bachelor's degree in 2018 and is currently pursuing an MBA with a concentration in Accounting at Louisiana State University. Stephanie has experience in public accounting, specializing in client onboarding and overseeing teams of accountants and bookkeepers.

Renee Elliott – Dedicated Accountant

Renee brings over 20 years of accounting experience to Percentology®. She built and managed an outsourced accounting department at a large public accounting firm and earned her bachelor's degree from Baker College. Renee is known for combining deep professional expertise with a practical, people-first approach to her work.

Chantel Larson – Dedicated Accountant

Chantel has over 12 years of bookkeeping experience, including more than five years at a high-level CPA firm. She offers deep expertise across all aspects of bookkeeping, with a particular strength in preparing accurate, accountant-ready financials. Chantel supports the long-term success of each client’s business by translating complex financial details into clear, meaningful insight.

Competitor Profile

Market Insights and Dynamics

The dental bookkeeping market is characterized by a growing demand for specialized financial services tailored to dental practices. Dentists seek accurate and timely financial reporting to make informed business decisions, leading to a competitive landscape with several service providers.

Competitor Analysis

BizVisory & Wellness: Offers bookkeeping and financial consulting services to dental practices, focusing on financial health and growth strategies.

JDB Bookkeeping Services: Provides comprehensive bookkeeping solutions for dental offices, emphasizing accuracy and compliance with industry standards.

Fonfrele Associates: Specializes in dental practice management and bookkeeping, offering tailored services to enhance operational efficiency.

Strategic Collaborations and Partnerships

Percentology® collaborates with dental CPAs to ensure seamless integration of bookkeeping services with tax reporting, enhancing the overall financial management for dental practices.

Operational Insights

Percentology® differentiates itself by offering specialized bookkeeping services exclusively for dental practices, ensuring a deep understanding of the unique financial needs within the dental industry. Their proprietary dashboard provides clients with valuable insights into their financial performance compared to industry benchmarks, fostering better financial decision-making.

Strategic Opportunities and Future Directions

Percentology® continues to focus on expanding its client base within the dental industry, leveraging its specialized services and proprietary tools to offer unparalleled value. Future directions include enhancing technological capabilities, expanding service offerings, and exploring strategic partnerships to further solidify its position as a leading provider of dental practice bookkeeping services.