Percepio® Company Profile

Background

Percepio® is a Swedish company specializing in observability tools for embedded and IoT software systems. Founded in 2008 and headquartered in Västerås, Sweden, Percepio's mission is to provide developers with real-time insights into software behavior, enhancing product reliability and performance. The company serves over 200 active customers globally, including several Fortune 500 companies, and collaborates with leading industry vendors.

Key Strategic Focus

Percepio focuses on delivering observability solutions throughout the product lifecycle of embedded systems. Their core objectives include enabling developers to monitor, analyze, and improve software performance during development, testing, and deployment phases. The company's primary markets encompass IoT devices, edge computing, and real-time operating systems (RTOS).

Financials and Funding

In June 2020, Percepio secured a Series A funding round of 22 million SEK (approximately $2.3 million USD) led by Fairpoint Capital AB. This investment aimed to scale operations and accelerate product development, particularly in embedded software and IoT.

Technological Platform and Innovation

Percepio's product suite includes:

Tracealyzer: Combines software tracing with advanced visualizations, allowing developers to monitor and analyze software behavior during development and testing. It supports various platforms, including FreeRTOS, Azure RTOS ThreadX, Zephyr RTOS, VxWorks, and Linux.

DevAlert: A cloud-connected framework for monitoring embedded software in RTOS-based IoT devices, providing rapid anomaly detection and remote debugging capabilities.

Percepio Detect: Launched in January 2025, this tool supports Observability Driven Development (ODD) by enabling real-time anomaly detection and providing actionable debugging insights during testing and deployment.

Leadership Team

Andreas Lifvendahl: Appointed CEO in January 2024, Andreas brings over 25 years of experience leading technology startups and growth companies. He previously served as CEO of IMINT Image Intelligence AB, growing it into a publicly traded firm.

Dr. Johan Kraft: Founder and CTO, Johan established Percepio in 2009. He holds a PhD in Computer Science and is the original developer of Tracealyzer.

Mike Skrtic: VP of Marketing & Distribution Sales, Mike joined Percepio in 2015. With a BSc in Math & Computer Science and over 20 years in marketing and sales, he has extensive experience in the embedded systems industry.

Niclas: Head of Sales, Niclas joined Percepio in 2021, bringing 25 years of sales experience within the embedded systems domain, including roles at Ericsson and GreenHills Software.

Leadership Changes

In January 2024, Andreas Lifvendahl was appointed CEO, succeeding Dr. Johan Kraft, who transitioned to the role of CTO. This strategic change aims to accelerate innovation and guide the company's next growth phase.

Competitor Profile

Market Insights and Dynamics: The embedded systems market is projected to surpass $200 billion by 2026, driven by increasing complexity and connectivity demands.

Competitor Analysis:

Memfault: Founded in 2018 and headquartered in San Francisco, Memfault offers device observability solutions for embedded systems, focusing on remote monitoring and debugging.

Sternum: Established in 2018 in Tel Aviv, Sternum provides embedded security and observability solutions, emphasizing real-time threat detection and prevention.

Sentry: Based in San Francisco and founded in 2008, Sentry offers application monitoring and error tracking solutions, primarily targeting web and mobile applications.

Strategic Collaborations and Partnerships

Percepio collaborates with leading vendors to enhance its offerings:

ARM Community: Supports all MCUs based on ARM Cortex-M cores.

AWS Partner Network: Integrates with AWS IoT Core to deliver DevAlert cloud services.

IAR Systems: Tracealyzer complements IAR Systems' I-jet debug probes.

Microchip: Supports Microchip PIC32 MCUs and former Atmel MCUs.

NXP: Supports all 32-bit MCUs from NXP.

Renesas: Supports all Renesas Synergy MCUs.

STMicroelectronics: Supports all STM32 MCUs.

Synopsys: Supports tracing of OpenVX on ARC EV6x embedded vision processors.

Operational Insights

Percepio's strategic focus on observability tools for embedded systems positions it uniquely in the market. By offering real-time insights into software behavior, Percepio enables developers to enhance product reliability and performance, providing a competitive edge in the rapidly growing embedded systems industry.

Strategic Opportunities and Future Directions

With the appointment of Andreas Lifvendahl as CEO and the launch of Percepio Detect, the company is poised to expand its market presence and product offerings. The emphasis on Observability Driven Development (ODD) aligns with industry trends, positioning Percepio to meet the evolving needs of embedded system developers.