Percept Limited: Comprehensive Company Profile

Background

Percept Limited, established in 1984, is a prominent Entertainment, Media, and Communications company headquartered in Mumbai, India. With a team exceeding 200 professionals and 32 offices across India and the Middle East, Percept has solidified its leadership position in the industry. The company's mission is to deliver tailor-made content, assets, and solutions that resonate both locally and globally, serving millions of clients and consumers worldwide.

Key Strategic Focus

Percept operates through two primary business domains:

1. Percept One – Marketing Communication Services:

Creative Services: Encompasses advertising, brand marketing consultancy, corporate identity, strategy, creative design, and integrated marketing communication consultancy.

Media Services: Includes media planning and buying, out-of-home media, retail media, rural media, and digital media.

Other Marcom Services: Covers brand activations and promotions, event management and marketing, public and media relations, and social media marketing.

2. Content and Intellectual Properties:

Filmed Content: Focuses on ad films, television and movie content production, aggregation, distribution, and marketing.

Live Entertainment: Manages intellectual properties in the entertainment, sports, and media domains, including notable events like Sunburn, Bollyboom, EPL, Windsong, FLY, Fight Night, and Champions of the World.

This strategic diversification enables Percept to offer comprehensive marketing solutions, from integrated advertising campaigns to innovative digital and media solutions, effectively reaching consumers at every touchpoint.

Financials and Funding

As of the financial year ending March 31, 2023, Percept Limited reported an operating revenue range between INR 1 crore and INR 100 crore. The company's net worth increased by 13.29% during this period. The authorized share capital stands at INR 25.00 crore, with a paid-up capital of INR 4.41 crore.

Leadership Team

Percept's leadership comprises experienced professionals dedicated to steering the company towards sustained growth:

Harindra Singh: Serving as the Managing Director, Harindra Singh oversees the overall operations of Percept Group.

Ajay Kumar Upadhyay: Holds the position of Director, contributing to the strategic direction and management of the company.

Ajay Chandwani: As a Director, Ajay Chandwani plays a pivotal role in guiding the company's initiatives and growth strategies.

Leadership Changes

In March 2024, co-founder Shailendra Singh stepped down as the Joint Managing Director of Percept Group after a tenure of 33 years. Following his departure, Harindra Singh assumed responsibility for the overall operations of the company.

Competitor Profile

Market Insights and Dynamics

The entertainment and media industry in India is experiencing robust growth, driven by increasing digital consumption, a burgeoning middle class, and a youthful demographic. The market is characterized by rapid technological advancements and evolving consumer preferences, presenting both opportunities and challenges for industry players.

Competitor Analysis

Percept Limited operates in a competitive landscape alongside several key players:

DDB Mudra: Established in 1980, DDB Mudra is a leading marketing and advertising agency headquartered in Mumbai. The company offers a wide range of services, including brand strategy, digital marketing, and media planning.

Flags Communications: Founded in 2010 and based in New Delhi, Flags Communications specializes in integrated marketing solutions, encompassing advertising, public relations, and digital marketing services.

Wizspk Communication: Established in 2012 in Mumbai, Wizspk Communication focuses on public relations and strategic communication services, catering to a diverse clientele across various sectors.

Strategic Collaborations and Partnerships

Percept has engaged in significant collaborations to enhance its market position and service offerings. Notably, in 2007, the company partnered with music giant T-Series to co-produce multiple films, aiming to leverage combined expertise in content creation and distribution.

Operational Insights

Percept's strategic diversification across marketing communication services and content creation positions it uniquely in the industry. The company's ability to integrate creative services with live entertainment and intellectual properties provides a comprehensive suite of offerings that cater to a wide range of client needs. This integrated approach serves as a distinct competitive advantage, enabling Percept to deliver cohesive and impactful marketing solutions.

Strategic Opportunities and Future Directions

Looking ahead, Percept is poised to capitalize on the growing digital media landscape and the increasing demand for integrated marketing solutions. By continuing to innovate in content creation and leveraging emerging technologies, the company aims to expand its reach and strengthen its position in both domestic and international markets. Strategic investments in digital platforms and partnerships with global entities are likely to play a crucial role in Percept's future growth trajectory.

Contact Information

For more information about Percept Limited and its services, please visit the official website: Percept Limited

Note: Specific contact details such as address, phone number, and email have been omitted in accordance with the provided instructions.