Perfetti Van Melle: Company Market Research Report

Company Overview

Name: Perfetti Van Melle (PVM)

Mission: We strive to be the world’s most innovative confectionery company.

Foundation and Founders:

• Founded: No information is available

Key People:

• Egidio Perfetti, Chairman of C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V.

Headquarters:

• Location: Stationsplein ZW 997, Tristar 3, 1117 CE Schiphol – Oost, Amsterdam, Netherlands

Number of Employees:

• Over 19,000 employees (as of the latest acquisition)

Revenue:

• Close to €3 billion in net revenues (2022)

Known For:

• Perfetti Van Melle is known for manufacturing and distributing a wide range of confectionery and chewing gum products that are sold in more than 150 countries globally.

Products

Global Brands

1. Chupa Chups

• Description: The original lollipop that comes in more than 100 flavours.

• Key Features: Wide variety of flavors, iconic daisy-shaped logo designed by Salvador Dalí.

2. Mentos

• Description: Chewy mints and gums in various mint and fruity flavors.

• Key Features: Unique round shape, refreshing taste, textures, also available as chewing gum.

3. Alpenliebe

• Description: Smooth, creamy candies and lollipops.

• Key Features: European roots, extensive flavor range, high-quality packaging.

Regional Brands

1. Airheads

• Description: Chewy candies in various fruity, sweet and sour flavors.

• Key Features: Unique chewy texture, available in bars, belts, and small bites.

2. Big Babol

• Description: Fruit-flavored bubble gum.

• Key Features: Ideal for blowing large bubbles.

3. Center Fruit

• Description: Liquid-filled, fruit-flavored gum.

• Key Features: Bursting liquid in the center, available since 2005.

4. Daygum

• Description: Sugar-free gum that is good for oral health.

• Key Features: Helps neutralize the formation of plaque acids.

5. Frisk

• Description: Micro-tablets providing intense freshness.

• Key Features: Compact size and high intensity of freshness.

6. Fruittella

• Description: Fruit flavoured candies made from natural ingredients.

• Key Features: Contains real fruit juice, natural flavors, and colours.

7. Happydent

• Description: Functional gums with different formulations for oral hygiene.

• Key Features: Sugar-free, helps neutralize plaque acids.

8. Vivident

• Description: Sugar-free chewing gum.

• Key Features: Available in various formulations for freshness and oral hygiene.

... (additional regional brands listed similarly)

Recent Developments

Recent Developments:

• Greenhouse Gas (GHG) Emissions Reduction: On April 2, 2024, Perfetti Van Melle announced that its near-term science-based GHG emissions reduction targets had been approved by the Science Based Targets initiative (SBTi).

New Products and Features:

• Acquisition of Gum Business:

• Date: October 2, 2023

• Details: Perfetti Van Melle completed the acquisition of Mondelēz International's gum business in the United States, Canada, and Europe. This includes iconic brands like Trident, Dentyne, and Stimorol.

• Impact: Expands global market presence, adds new employees, and increases manufacturing capacity.

Partnerships:

• Collaboration with Mondelēz International: Perfetti Van Melle agreed to acquire Mondelēz International's gum business, which strengthens PVM's market position and product portfolio.

Conclusion

This report provides a comprehensive overview of Perfetti Van Melle, focusing on its broad product portfolio, global reach, and significant recent developments, including strategic acquisitions. The company continues to emphasize innovation and market growth, while committing to sustainable practices.