Performars Company Profile

Background

Overview

Performars is a global growth solutions provider specializing in digital marketing and Revenue Operations (RevOps). Established in 2017, the company focuses on integrating business strategies with technology to facilitate sustainable growth for its clients. With a strong presence in Asia and expanding into North America, Performars aims to become Asia's leading digital growth partner by assisting clients in achieving digital-driven success through business and technology integration.

Mission

Performars is dedicated to being an authentic end-to-end revenue growth partner, helping clients achieve transformative digital success in global markets by integrating business and technology.

Vision

By 2023, Performars aims to:

• Become Asia's No.1 persona marketing consultancy.

• Be an industry-leading RevOps solution provider.

• Achieve an overall Net Promoter Score (NPS) of 40+.

• Maintain a customer retention rate of over 90%.

• Establish a physical presence in five countries.

Industry Significance

Performars addresses the challenges companies face in expanding into new and overseas markets due to a lack of digital capabilities. By offering comprehensive digital marketing strategies and RevOps solutions, Performars plays a crucial role in enabling businesses to navigate the complexities of global markets and achieve sustainable growth.

Key Strategic Focus

Core Objectives

• Digital Marketing Excellence: Implement proven methodologies to nurture customers as advocates, ensuring clients transform into digitally-driven growth entities.

• Global Expansion: Establish a strong presence in key markets, including Asia and North America, to support clients' international growth initiatives.

• Technology Integration: Leverage advanced technologies to enhance marketing strategies and operational efficiencies.

Areas of Specialization

• Persona Marketing: Developing customer personas to tailor marketing strategies effectively.

• RevOps Solutions: Integrating revenue operations to streamline processes and drive growth.

• CRM Implementation and Optimization: Utilizing platforms like HubSpot and Salesforce to manage customer relationships and data.

Key Technologies Utilized

• HubSpot: For CRM and inbound marketing automation.

• Salesforce: For customer relationship management and analytics.

• Bloomreach: For AI-powered commerce personalization and customer data platforms.

• AB Tasty: For A/B testing and optimization.

• Semrush: For competitive intelligence and SEO.

Primary Markets Targeted

• Asia-Pacific (APAC): Including South Korea, Taiwan, Singapore, Malaysia, and Vietnam.

• North America: With a focus on the United States.

Financials and Funding

Funding History

As of the latest available information, Performars has not publicly disclosed specific details regarding its funding history, total funds raised, or recent funding rounds. The company operates as a private entity, and such financial information is not readily accessible.

Notable Investors

Due to the private nature of Performars, information about individual investors or venture capital involvement is not publicly available.

Utilization of Capital

While specific details on capital utilization are not disclosed, Performars likely allocates resources towards:

• Technology Development: Enhancing digital marketing tools and platforms.

• Market Expansion: Establishing offices and partnerships in new regions.

• Talent Acquisition: Hiring experts in digital marketing, technology, and operations.

Pipeline Development

Key Pipeline Candidates

Performars focuses on developing and implementing comprehensive digital marketing strategies and RevOps solutions for clients across various industries. Specific pipeline candidates or products are not publicly detailed.

Stages of Development

The company engages in end-to-end project development, from initial market analysis and strategy formulation to execution and optimization of digital marketing campaigns and operational processes.

Target Conditions

Performars addresses challenges such as:

• Market Entry: Assisting companies in entering new and overseas markets.

• Digital Transformation: Helping businesses adopt digital marketing and RevOps practices.

• Customer Retention: Developing strategies to nurture and retain customers.

Anticipated Milestones

• 2023: Establish a physical presence in five countries.

• Ongoing: Achieve an overall Net Promoter Score of 40+ and maintain a customer retention rate of over 90%.

Technological Platform and Innovation

Proprietary Technologies

Performars utilizes a combination of proprietary methodologies and third-party platforms to deliver its services. Specific proprietary technologies are not publicly disclosed.

Significant Scientific Methods

• Persona Marketing Methodology: A strategic approach to understanding and segmenting customers to tailor marketing efforts effectively.

• RevOps Integration: Combining revenue operations to streamline processes and enhance growth.

AI-Driven Capabilities

Performars leverages AI-powered platforms like Bloomreach to provide personalized customer experiences and optimize marketing strategies.

Leadership Team

Richard Jo – CEO

• Professional Background: Experienced in global business strategy, business development, and digital business operations.

• Key Contributions: Senior trainer at Richardson, cross-cultural competence coach, and experience with IBM, Deloitte, Gartner, GfK, and Fuji Xerox.

Jaeyoung – CTO

• Professional Background: Full-stack developer with extensive experience in ERP, CRM, hybrid cloud, network, and business applications.

• Key Contributions: IBM Technology Service Lead Consultant, IBM Senior Engineer, and ERP Consulting Team Leader.

Gunho – Digital Transformation Lead

• Professional Background: Strategist specializing in the 4th Industrial Revolution and Chinese market expertise.

• Key Contributions: Vice President at Cheil Industries, experience with IBM, Cap Gemini Ernst Young, and Deloitte.

Wonhoon, Ph.D. – Marketing AI R&D Lead

• Professional Background: Expert in artificial intelligence with substantial thought leadership.

• Key Contributions: Experience with IBM, Deloitte, Bearing Point, and Arthur Andersen.

Song – Creative Director

• Professional Background: Over 20 years of experience in web design, e-commerce, and content production for leading domestic brands.

• Key Contributions: Unmatched sense of work and ability to understand client expectations in content creation.

Tony – General Manager, Taiwan

• Professional Background: Experienced in managing operations and business development in Taiwan.

• Key Contributions: Leadership in expanding Performars' presence in the Taiwanese market.

Anthony – Regional Director for Southeast Asia

• Professional Background: Expert in retail data analysis, market insight, and Southeast Asian market entry and marketing.

• Key Contributions: Global travel conference keynote speaker and expertise in Southeast Asian markets.

Lim Song – Adviser for Indochina Business

• Professional Background: Incumbent UN Vice Minister of Vietnam and Indochina businessman with over 20 years of experience as an international business coach.

• Key Contributions: Executive officer of business development at Honeywell Asia Headquarters.

Julio – Latin America Regional Consultant

• Professional Background: Expert in Latin American market entry and marketing.

• Key Contributions: Cross-market entry for both Latin America and Asia businesses, marketing engineer, and ICT convergence consultant.

Leadership Changes

As of the latest available information, there are no publicly disclosed significant changes or appointments within Performars' leadership team.

Competitor Profile

Market Insights and Dynamics

The digital marketing and RevOps industry is experiencing rapid growth, driven by the increasing need for businesses to adopt digital strategies for market expansion and customer engagement. Companies are seeking integrated solutions that combine business strategies with technology to achieve sustainable growth.

Competitor Analysis

Key competitors in the digital marketing and RevOps space include:

• Saasten Technologies: Specializes in SaaS solutions for marketing automation and customer engagement.

• Asia Deal Hub: Focusses on facilitating business deals and partnerships within the Asian market.

• Discover Leads: Provides lead generation and marketing services to businesses seeking to expand their customer base.

Strategic Collaborations and Partnerships

Performars has established several strategic partnerships to enhance its service offerings:

• HubSpot: As a Diamond Solutions Partner, Performars offers CRM implementation, migration, and inbound marketing services.

• Bloomreach: Collaborates to provide AI-powered commerce personalization and customer data platform solutions.

• Smartsheet: Partners to offer flexible modern work management solutions.

• Semrush: Engages in a solution partnership to provide competitive intelligence and SEO services.

• AB Tasty: Partners to offer A/B testing and optimization services.

• ON24: Collaborates to drive business growth in South Korea and Taiwan through ON24’s Intelligent Engagement Platform.

Operational Insights

Performars differentiates itself through:

• Integrated Solutions: Combining business strategies with technology to offer comprehensive growth solutions.

• Regional Expertise: Deep understanding of Asian markets, facilitating effective market entry and expansion strategies.

• Customer-Centric Approach: Focus on nurturing customers as advocates to drive sustainable growth.

Strategic Opportunities and Future Directions

Performars is well-positioned to capitalize on:

• Market Expansion: Further establishing a presence in North American markets, particularly the United States.

• Technological Advancements: Leveraging emerging technologies to enhance digital marketing and RevOps solutions.

• Industry Leadership: Aiming to become Asia's leading digital growth partner by 2023.

Contact Information

• Website: www.performars.com

• Social Media:

• Facebook: Performars

• LinkedIn: Performars

• Twitter: @performars

• Instagram: @performars

Note: Specific contact details such as email addresses and phone numbers are not publicly disclosed.