Market Research Report for Personify

Company Overview

Name and Mission of the Company

• Company Name: Personify

• Mission: At Personify, we provide purpose-driven software that anticipates your needs, service that empowers your teams, and solutions that work together. We act as a lifelong technology partner for associations, nonprofits, chambers of commerce, and event professionals, supporting them at every stage of their journey.

Foundation and Key People

• Founded By: No information is available

• Key People:

• Scott Collison: President & CEO

• Joe Hermes: Chief Financial Officer

• Kathy Marshall: Chief People Officer

• Mike McCormick: Chief Sales Officer

• Roger Price: Chief Strategy and Corporate Development Officer

• David Reese: Chief Technology Officer

• Erin Sullivan: VP, Marketing

• Marielle Balz: VP, Accounting

• Jonathan Damrich: VP, Product

• Ashish Jain: VP, Business Operations

• Aseem Nagar: VP, Engineering

• Travis Tucker: VP, Events

• Sameer Zubairi: Senior Director, Client Support

• Stacey Carlsen: Senior Director, Professional Services

Headquarters

• Location: The company has four major offices located in Atlanta, Austin, Toronto, and Washington-Baltimore.

Employees and Revenue

• Number of Employees: Over 300 employees

• Revenue: No information is available

Reputation and Offerings

• What the Company is Known For: Personify is known for providing integrated technology solutions that help organizations streamline their operations, build reliable revenue streams, and achieve greater success. Over 30,000 organizations trust Personify as their technology partner.

Products

Product Offerings and Descriptions

• WildApricot: Easy-to-use, all-in-one software for small or volunteer-run, member-based organizations designed to increase productivity and streamline membership operations.

• MC Trade: Staff productivity software for trade associations and chambers of commerce, designed to automate workflows and drive membership and revenue growth.

• MC Professional: Intuitive all-in-one software for professional associations, aimed at automating workflows and enhancing member engagement.

• ThreeSixty: Robust and flexible association management system (AMS) suited for enterprise associations and nonprofits with complex workflows.

• A2Z Events: Comprehensive event management software that includes tools for floor plan management, registration management, and attendee engagement.

• Registration Tech: Focused on maximizing events by providing tools for registration workflows and comprehensive reporting.

• CommUnity: Online community platform designed to create a protected space for engagement among members, volunteers, and donors.

Key Features

• WildApricot: Membership data management, automation of financial processes, and event management tools.

• MC Trade & MC Professional: Flexible membership management, sophisticated financial tools including third-party integrations, and marketing capabilities.

• ThreeSixty: Customizable to bespoke business processes, providing extensive relationship management and reporting capabilities.

• A2Z Events: Integrated solutions for planning and executing events with revenue generation and exhibitor engagement features.

• CommUnity: Customized community spaces, direct messaging, and community engagement analytics.

Recent Developments

New Products and Features

• AI-Powered Reporting Engine: Personify launched a new AI-powered reporting engine for associations and chambers.

• New Website Launched: Spotlight on the new ThreeSixty website.

• Brand Refresh: The A2Z Events website was updated, and the rebranded GTR, now known as Registration Tech, was announced.

New Partnerships and Initiatives

• Business Exchange Launch: Personify and the AMC Institute launched the Business Exchange to enhance the engagement of their shared communities.

• Strategic Partnership with AMC Institute Extended: Continued collaboration aimed at delivering tailored technology solutions to organizations.

This comprehensive analysis of Personify highlights its strong position in the software technology market for associations and nonprofits, emphasizing its wide array of purpose-driven solutions designed to empower and support client operations and growth.