Perspetivo Company Profile

Background

Overview

Perspetivo is a Swedish-based research company founded in 2022, dedicated to delivering fast, reliable data that accurately reflects the entire population. By reaching groups often overlooked by traditional research methods, Perspetivo provides highly representative insights that organizations can trust.

Mission and Vision

Perspetivo's mission is to enable a society where all voices are heard by basing research on representative data. They believe that inclusive data leads to more accurate and trustworthy insights, fostering better decision-making across various sectors.

Primary Area of Focus

The company specializes in conducting national and targeted surveys, offering interactive dashboards and pulse surveys to provide real-time, actionable insights. Their services cater to organizations seeking to understand diverse perspectives within the population.

Industry Significance

In a landscape where traditional research often excludes significant portions of the population, Perspetivo's approach ensures that data collection is inclusive, leading to more comprehensive and reliable insights. This inclusivity is crucial for organizations aiming to make informed decisions that reflect the true diversity of society.

Key Strategic Focus

Core Objectives

• Inclusivity in Data Collection: Ensuring that all demographic groups are represented in research findings.

• Real-Time Insights: Providing timely data to support swift decision-making processes.

• Technological Integration: Leveraging advanced technologies to enhance data collection and analysis.

Specific Areas of Specialization

• National Surveys: Conducting comprehensive surveys with a minimum of 1,000 respondents to gather broad insights.

• Targeted Surveys: Focusing on specific demographics or regions to obtain detailed information.

• Pulse Surveys: Administering short, focused surveys to capture immediate feedback on particular topics.

Key Technologies Utilized

• AI-Driven Data Collection: Employing artificial intelligence to recruit panelists and ensure diverse representation.

• Interactive Dashboards: Providing clients with user-friendly platforms to explore survey results dynamically.

• Stratified Sampling Methods: Utilizing scientifically grounded techniques to ensure demographic accuracy in data collection.

Primary Markets or Conditions Targeted

Perspetivo primarily serves organizations in the Nordic region, including businesses, government agencies, and institutions, aiming to make data-driven decisions that reflect the full spectrum of societal perspectives.

Financials and Funding

Funding History

• 2022: Perspetivo was founded.

• 2023: The company welcomed its first angel investors: Anna Schauman, Maha Bouzeid, Toni Nijm, and Martin Alskog.

• 2024: Cecilia Edström and Jan-Carl Adelswärd joined as new angel investors.

• 2025: Perspetivo initiated its first official seed round, securing 10 million SEK from family office Lotus One Investment and Nobel Prize laureate Laura Sprechmann.

Intended Utilization of Capital

The funds are allocated towards scaling operations, enhancing technological infrastructure, and expanding the platform's global reach to serve a broader client base.

Pipeline Development

As a research company, Perspetivo's pipeline focuses on developing and refining its survey methodologies, expanding its panelist base, and integrating advanced technologies to improve data collection and analysis processes.

Technological Platform and Innovation

Proprietary Technologies

• AI-Driven Panel Recruitment: Utilizing artificial intelligence to recruit a diverse panel of respondents, ensuring inclusivity in data collection.

• Interactive Dashboards: Offering clients dynamic platforms to explore and analyze survey results in real-time.

Significant Scientific Methods

• Stratified Sampling: Employing scientifically grounded methods to ensure that survey respondents accurately represent the target population.

• Continuous Quality Assurance: Monitoring demographics throughout the data collection process to maintain representativeness.

Leadership Team

Key Executives

• Suzan Hourieh Lindberg: Co-Founder and CEO. With a background in statistics and brand specialization, Suzan leads the company's strategic direction.

• David Khabbazi: Co-Founder and Head of Platform. An anthropologist and digital growth strategist, David oversees the technological development of Perspetivo's platform.

Leadership Changes

No significant leadership changes have been reported recently.

Market Insights and Competitor Analysis

The market for inclusive and representative research is growing, with organizations increasingly recognizing the value of data that reflects the full spectrum of society. This trend is driven by a demand for more accurate and trustworthy insights to inform decision-making processes.

Perspetivo operates in a competitive landscape with several companies offering similar services. Notable competitors include:

• KPI6: Focuses on market research within the strategic consulting sector, providing market monitoring and generative market research services.

• Hubbster: Specializes in change management, offering data-driven feedback systems for customer and employee engagement.

• QuestBack: Provides enterprise feedback management solutions, enabling organizations to gather and analyze customer and employee feedback.

• Nepa: Offers customer experience management and market research services to help businesses understand customer behavior.

• Censuswide: Conducts global market research, providing insights into consumer attitudes and behaviors.