Petra Drug Store: Comprehensive Market Research Report
Overview
Petra Drug Store, established in 1962, is a cornerstone of Jordan's healthcare sector, providing transformative medical solutions and services. The company, with its headquarters in Amman, Jordan, has built robust collaborations with leading biotechnology firms such as Ferring, Ipsen, Bausch+Lomb, Smith&Nephew, Johnson & Johnson, Pfizer, Bristol Myers Squibb, and Grifols. These partnerships have been essential in propelling their products to prominence within various markets through strategic expansion and public awareness initiatives.
Company Details
- Headquarters: Amman, Jordan
- Industry: Pharmaceutical Manufacturing
- Company Size: 51-200 employees
- Annual Revenue: Approximately $35 million
- Type: Privately Held
- Compliance and Certification: ISO 9001:2015 certified since 2000, adheres to WHO Good Distribution and Storage Practices
- Specialties: Pharmaceuticals, Medical Equipment, and Medical Devices
The company's philosophy is firmly rooted in ethical standards and compliance, reinforcing enduring partnerships characterized by significant growth and patient-centric initiatives.
Management Team
- Badia Yaish: Managing Partner
- Education: B.Sc. in Molecular Biology from Vanderbilt University
- Leadership role since August 1998
- Sawsan Taqi-Eddin, CISCM: Logistics Manager
- Education: Bachelor's degree in Accounting
- Experience: 20 years in logistics management
- Maha Shuaib: Medical Manager
- Role: Also serves as Local Safety Representative
Additional notable team members include Khaldoun Salman (Labs Sales & Service Manager), Safwat Alsheikh (Oncology Business Unit Manager), and Hala Al Azzeh (Human Resources Manager).
Strategic Growth and Initiatives
Petra Drug Store actively contributes to medical education through Continuous Medical Education (CME) events. Recent initiatives include a CME event on liquid-based cytology (LBC) technology, supported by BD (Becton, Dickinson, and Company). Such initiatives reflect the company’s commitment to advancing healthcare practices.
Its partnership with Smith+Nephew to host live surgery courses in Egypt, Jordan, and Turkey demonstrates Petra Drug Store’s dedication to medical innovation, education, and the dissemination of proprietary resection technology.
Market Standing and Competitor Analysis
Petra Drug Store’s strong presence in Jordan’s healthcare market is marked by its strategic partnerships and comprehensive range of services. Its focus on high-value medical products and strategic market penetration positions it as a key player in the MENA region.
Competitors
- Emirates Falcon Medical Equipment: Specializes in medical devices with 5 employees.
- Pegasus: Research-focused with 26 employees.
- MidMeds Limited: Smaller medical devices enterprise of 16 employees.
- Acino: Major player with 2,400 employees in pharmaceuticals.
- HCE - Healthcare Equipment & Supplies: Focuses on medical devices with 12 employees.
Technological Integration
Incorporating technologies such as Microsoft-IIS, Load Balancers, ASP.NET, and mobile-friendly frameworks, Petra Drug Store enhances its operational efficiency and maintains competitiveness.
Alumni Network
Influential alumni include Fadi Sunna (Managing Director at Meditrend Medical Supplies), Leen Farah (Quality Systems and Compliance Manager at Hikma Pharmaceuticals), Aisha Samhan (Regulatory Affairs Manager- MENA at Medochemie Ltd.), Aseel Jadaan (Senior Sales Development at Rimsys), and Haneen Khateeb (Territory Sales Manager at Verathon).
Current Key Employees
- Mahmoud Alnatour: Certified Trainer
- Nazli Janab: Quality Assurance Officer
- Renad Abulaila: Senior Logistics Engineer
- Siwar Abdulhadi: Senior Quality Assurance Officer
Strategic Partnerships and Market Presence
Long-standing collaborations with global biotech leaders enable Petra Drug Store to deliver innovative and tailored solutions that cater to the specific needs of Jordan’s healthcare community. Their strategy of rapid product market penetration ensures robust market positioning and future growth prospects.
Social Media and Online Presence
Petra Drug Store maintains an active online presence through various social media platforms to engage with stakeholders and enhance its market influence.
