Petriage Company Profile

Background

Founded in 2015 and headquartered in Bellevue, Washington, Petriage is a B2B pet health technology company dedicated to enhancing the connection between veterinarians and pet owners through its comprehensive telehealth platform. The company's mission is to empower pet owners to provide optimal care by facilitating informed communication with their family veterinarians. Petriage's platform offers a suite of services, including an AI-driven symptom analysis tool, virtual consultations, and a home-delivery pharmacy, all designed to improve patient outcomes, enrich client experiences, and streamline veterinary operations.

Key Strategic Focus

Petriage's strategic focus centers on delivering integrated telehealth solutions that bridge the gap between pet owners and veterinary professionals. The company's core objectives include:

AI-Driven Symptom Analysis: Providing a patented, veterinarian-validated tool that assesses the urgency of a pet's health condition with over 97% accuracy.

Virtual Consultations: Enabling pet owners to engage with their family veterinarians through an easy-to-use online platform, facilitating timely and effective care.

Remote Monitoring: Offering tools for continuous health monitoring, allowing veterinarians to track patient progress and intervene as necessary.

Pharmacy Integration: Providing a seamless prescription ordering and home delivery service, ensuring pets receive necessary medications promptly.

By focusing on these areas, Petriage aims to enhance the quality of veterinary care, improve operational efficiency for clinics, and strengthen the bond between pet owners and their veterinarians.

Financials and Funding

Petriage has successfully secured funding to support its growth and technological advancements:

Seed Round (May 2019): Raised $2 million to further develop and expand its telehealth platform.

Angel Investments (2017-2018): Secured $500,000 in April 2018 and $400,000 in December 2017, totaling $900,000 in early-stage funding.

These funds have been instrumental in enhancing Petriage's technological capabilities, expanding its service offerings, and establishing strategic partnerships within the veterinary industry.

Technological Platform and Innovation

Petriage distinguishes itself through its proprietary technologies and innovative approaches:

AI-Driven Symptom Analysis Tool: A patented teletriage system that evaluates pet symptoms with over 97% accuracy, guiding pet owners on the urgency of seeking veterinary care.

Integrated Telehealth Platform: A comprehensive suite that includes virtual consultations, remote monitoring, and a home-delivery pharmacy, all designed to provide seamless, connected care.

Machine Learning Algorithms: Continuously improving diagnostic accuracy and personalized care recommendations through advanced data analysis.

These innovations position Petriage at the forefront of veterinary telehealth, offering solutions that enhance both pet health outcomes and veterinary practice efficiency.

Leadership Team

Petriage's leadership comprises experienced professionals dedicated to advancing veterinary telehealth:

Allon Freiman: Co-Founder and Chief Strategy Officer, instrumental in shaping the company's strategic direction and growth initiatives.

Dr. Shlomo Freiman: Co-Founder and Chief Veterinary Officer, providing veterinary expertise and overseeing clinical aspects of the platform.

Casey Olives, Ph.D.: Co-Founder and Data Science Adviser, leading the development of the AI-driven symptom analysis tool.

Their combined expertise drives Petriage's mission to revolutionize pet healthcare through technology.

Leadership Changes

In December 2022, Petriage announced strategic leadership transitions:

Joe Coury: Transitioned from CEO to CFO of Urban Animal, continuing to serve as CEO of Petriage until year-end 2022.

Allon Freiman: Assumed the role of CEO starting January 2023, focusing on scaling the company's business initiatives.

These changes are aimed at positioning Petriage for continued success and growth in the evolving telehealth landscape.

Competitor Profile

Market Insights and Dynamics

The veterinary telehealth market is experiencing significant growth, driven by increasing pet ownership and demand for accessible healthcare solutions. Advancements in technology and a shift towards remote services have further accelerated this trend.

Competitor Analysis

Petriage operates in a competitive landscape with several notable players:

Airvet: Offers virtual veterinary consultations, focusing on real-time video calls between pet owners and veterinarians.

The Vets: Provides in-home veterinary services, emphasizing convenience and personalized care.

Dutch Pet: Specializes in telemedicine for pets, offering online consultations and treatment plans.

While these competitors offer various telehealth services, Petriage's comprehensive platform, including its patented AI-driven symptom analysis tool and integrated pharmacy services, provides a unique value proposition in the market.

Strategic Collaborations and Partnerships

Petriage has established key partnerships to enhance its service offerings:

Miller Veterinary Supply: Partnered to distribute Petriage's telehealth platform to veterinary practices nationwide, expanding market reach.

Crum & Forster Pet Insurance Group: Collaborated to provide pet owners with access to Petriage's symptom checker and 24/7 nurse helpline, adding value to pet insurance offerings.

These alliances strengthen Petriage's position in the market and broaden its impact on pet healthcare.