Market Research Report: PGA of America

Company Overview

• Name: PGA of America

• Mission: The PGA of America aims to establish a fundamental relationship with every golfer, fostering inclusivity and providing resources to help golfers achieve their goals.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• John Lindert, PGA, President

• Don Rea, PGA, Vice President

• Nathan Charnes, PGA, Secretary

• Jim Richerson, PGA, Honorary President

• Headquarters: 1916 PGA Parkway, Frisco, Texas 75033

• Number of Employees: No information is available.

• Revenue: No information is available.

• Core Offering: The PGA of America is known for growing interest and participation in golf, hosting high-profile events like the Ryder Cup, PGA Championship, KPMG Women’s PGA Championship, and KitchenAid Senior PGA Championship.

Products and Services

Products/Services Offered

1. PGA Championships & Major Events

• Description: The PGA of America organizes major golf championships like the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship, and KitchenAid Senior PGA Championship.

• Key Features:

• High-level competitions showcasing elite golfers.

• Significant audience engagement.

2. Education and Training Programs

• Description: Programs designed to educate and train PGA Professionals and golf enthusiasts.

• Key Features:

• Inclusion, Diversity, Equity, and Access (IDEA) education.

• Workforce inclusion training.

• Procurement and community engagement programs.

3. PGA REACH

• Description: The charitable foundation of the PGA of America, dedicated to enriching lives through golf.

• Key Features:

• PGA WORKS: Focused on workforce diversity.

• PGA Jr. League Scholarships: Provides children with access to learn golf.

• PGA HOPE: Creates life-changing opportunities for veterans.

4. Golf Facility Guidelines and Toolkits

• Description: Resources to support inclusivity and better service at golf facilities.

• Key Features:

• Workplace Inclusion Toolkit.

• Inclusion Guidelines for Golf Facilities.

• DEI Brand Guide.

Recent Developments

New Initiatives

1. PGA REACH Charity Pro-Am

• Description: Celebrated at Oak Hill Country Club, focuses on enhancing access to golf and raising funds for charitable causes.

New Launches

1. PGA WORKS John & Tamara Lundgren Scholars Program

• Description: Provides $8,000 academic scholarships to multiple recipients for the 2023-2024 school year.

Partnerships and Collaborations

1. Strategic Inclusion Partnerships

• Description: Collaboration with various organizations to enhance diversity.

• Partners:

• Black Girls Golf

• National Veteran-Owned Business Association

• Women’s Business Enterprise National Council

• U.S. Black Chambers, Inc.

• National LGBT Chamber of Commerce

Noteworthy Programs

1. PGA JobMatch

• Description: Invites talent from underrepresented backgrounds to work at major PGA events.

• Key Features: Part-time and full-time temporary opportunities for diverse talents in fields like hospitality, logistics, and security.

2. PGA VendorMatch

• Description: Provides procurement opportunities for local and diverse-owned suppliers at PGA spectator championships.

• Key Features:

• Inclusion in supply chain.

• Economic upliftment for host communities.

• Strategic partnerships with minority business councils.

No information is available for other fields not mentioned above.