Company Market Research Report: pharosIQ

Company Overview

Name: pharosIQ

Mission Statement:
pharosIQ aims to be the premier global provider in lead generation, setting benchmarks through authenticity in interactions and respectful collaboration, while delivering value-driven growth and top-tier performance.

Founded:
pharosIQ was created following a merger between MRP and CONTENTgine, announced on April 8, 2024.

Key Founders:
The report does not provide specific information about the individual founders.

Key People:

• Jeff Rokuskie: Interim Chief Executive Officer

• Gurdeep Chimni: Chairman of the Board

• Chris Rack: Former CEO, currently an advisor

• Anna Eliot: Chief Marketing Officer

Headquarters:
Philadelphia, PA, USA

Number of Employees:
No information is available.

Revenue:
No information is available.

Known For:
pharosIQ is known for providing “intent-to-purchase” signal-driven lead generation solutions that deliver essential insights and demand for B2B organizations, optimizing sales and marketing strategies on a global scale.

Products

Product Offerings:
1. IQsyndicate: B2B Content Syndication
2. IQappend: Append Leads with Mobile Phone Data
3. IQdirect: Direct-to-Desk Mail
4. IQconnect: Full-funnel Leads
5. IQengage: B2B Display Advertising
6. IQconvert: High-Quality Leads
7. IQevents: Custom B2B Events

atlasIQ Platform:

• Provides direct access to proprietary contact-level intent data.

• Analyzes over 13 million monthly down-funnel content interactions.

• Integrates engagement data for targeted B2B decision-making.

Key Features:

• AI-driven demand generation solutions.

• Utilizes first-party audience engagement data.

• Creates and implements “intent-to-purchase” signals.

• Strengthens sales and marketing efficiency and ROI for clients.

Recent Developments

Leadership Changes:

• Appointment of Jeff Rokuskie as Interim CEO to drive company strategy and innovation.

• Gurdeep Chimni appointed as Chairman of the Board.

• Chris Rack transitioning to an advisory role.

Recognition and Awards:

• Winner in the 2024 Digiday Technology Awards for 'Best Content Marketing Platform.'

• Awarded 'Best Content Performance Management Solution' in 2024 MarTech Breakthrough Awards.

• Recognized for innovations in B2B marketing technology.

Partnerships and Mergers:

• Merging of MRP and CONTENTgine to form pharosIQ, combining solutions and scaling global reach to 270m+ contacts across 25m+ companies.

• Integration of down-funnel intent signal targeting capabilities post-merger.

Product Enhancements:

• Introduced comprehensive enhancements to pinpoint in-market accounts for B2B revenue teams.

• Launched proprietary targeting engine empowered by AI, expanding reach through multi-regional signals.

Strategic Business Growth:

• Expanded global locations including offices in Philadelphia (HQ), Belfast, Sydney, London, Dublin, São Paulo, New York, Singapore.

• Emphasis on a strategic vision to drive significant global business impact through advanced solutions and innovation.

Contact Information

Address (Headquarters):
1818 Market Street, 37th Floor, Philadelphia, PA 19103

Phone:
215-587-8800

Website:
[pharosIQ.com](http://pharosIQ.com)

Media Contact:
Anna Eliot, Chief Marketing Officer

• Phone: +1 (773) 294-4564

• Email: aeliot@pharosiq.com

This report compiles the comprehensive details available to provide insights into pharosIQ, its market position, and recent strategic movements. For more detailed inquiries or specific information, including financial metrics, direct engagement with the company is recommended.