Phil’s Finest Company Research Report
Company Overview
Name and Mission
- Company Name: Phil’s Finest
- Mission: Phil’s Finest crafts delicious pairings of meats and vegetables, uniting both meat lovers and vegetable aficionados, with a focus on sustainability by reducing meat consumption and increasing vegetable intake.
Founding Information
- Originally Founded as: Misfit Foods
- Year Founded: 2014
- Founders: Phil Wong and Ann Yang
Key People
- CEO: Phil Wong
Headquarters
- Location: No information is available regarding the specific location or headquarters of Phil’s Finest.
Number of Employees
- Number of Employees: No information is available.
Revenue
- Revenue: No information is available.
Notable Aspects
- Identity: Phil’s Finest is known for savory blends of meats and vegetables, transitioning from its original founding identity as a juice company to focusing on sustainable blended meat products. The company also gained visibility from an appearance on Shark Tank and has reached over two million sausages and burgers distributed.
Products
Product Offerings
Phil’s Finest offers a range of composite meat and vegetable products characterized by rich flavors and diverse inclusions of spices and vegetables. These products cater to both traditional meat enthusiasts and those looking for modern, health-conscious alternatives.
Korean BBQ Beet Ground Beef
- Description: A blend enriched with tangy gochujang and sweet beets, ideal for various dishes such as burgers and kabobs.
- Key Features:
- 100% Grass-Fed Beef
- All Natural, Dairy Free
- No Added Hormones, Antibiotics, Nitrates/Nitrites
Lao Curry Carrot Ground Beef
- Description: Features a fusion of chili warmth and carrot sweetness in a curry base, designed for easy grilling and wok preparation.
- Key Features:
- 100% Grass-Fed & Grass Finished
- All Natural, Gluten Free
- No Added Hormones, Antibiotics, Nitrates/Nitrites
Kale Chimichurri Chicken Sausage
- Description: Zesty chicken sausage infused with kale and chimichurri seasoning, perfect for versatile meal applications.
- Key Features:
- 100% Vegetarian Fed Chickens
- All Natural, Gluten Free, Pork Free
- No Added Hormones, Antibiotics, Nitrates/Nitrites
Smoked Cauli Chicken Bratwurst
- Description: Delivers a subtly smoky flavor with roasted onions and cauliflower, seasoned to perfection for grilling.
- Key Features:
- All Natural, Gluten Free, Pork Free
- No Added Hormones, Antibiotics, Nitrates/Nitrites
Maple Apple Chicken Sausage
- Description: Combines apples and maple syrup in a succulent chicken sausage, providing a hint of sweetness.
- Key Features:
- 100% Vegetarian Fed Chickens
- All Natural, Gluten Free, Pork Free
- No Added Hormones, Antibiotics, Nitrates/Nitrites
Recent Developments
Notable Updates
- Rebranding Efforts: Transitioned from the previous brand Misfit Foods to Phil’s Finest, with new packaging to move beyond juice origins and resolve a trademark dispute with Misfits Market.
- Product Line Changes: A new Maple Apple Chicken Sausage was added, while some products like curry carrot and chicken sausages were discontinued, focusing on best-selling SKUs.
- Retail Expansion: Available in stores like Whole Foods Market, Good Eggs, FreshDirect, Misfit Market, and Imperfect Foods in the Mid-Atlantic region.
New Partnerships
- Collaborations with Chefs:
- Korean BBQ taste partnership with Chef Sohui Kim.
- Lao Curry taste partnership with Chef Boby Pradachith.
Strategic Initiatives
- Marketing Focus: Top priority on marketing to build brand awareness post-Shark Tank.
- Accelerator Program: Accepted into the Food Foundry accelerator, supporting growth and innovation.
Conclusion
Phil’s Finest stands as a distinctive brand in the sustainable food sector, focusing on delicious, health-conscious meat and vegetable blends. With rebranding, expanded retail presence, and strategic marketing initiatives, Phil’s Finest continues to position itself as a key player in the blended food industry.
