Phoenix Innovate Company Profile

Background

Founded in 1987, Phoenix Innovate is a marketing solutions provider headquartered in Troy, Michigan. The company specializes in research-driven, data-led custom marketing, automation, and distribution technology solutions. Its mission is to understand clients' audiences and create transformative, sustainable results. Phoenix Innovate serves various industries, including healthcare, nonprofit, education, and retail.

Key Strategic Focus

Phoenix Innovate's strategic focus centers on delivering customized marketing solutions through the innovative application of data and technology. The company emphasizes:

• Marketing and Growth Strategy: Developing comprehensive plans to achieve clients' revenue goals.

• Fundraising and Recruitment: Assisting organizations in donor development and talent acquisition.

• Regulatory Compliant Direct Mail: Ensuring marketing materials meet industry standards.

• Through Channel Marketing Automation: Streamlining marketing processes across various channels.

• Omnichannel Marketing: Integrating multiple marketing channels for cohesive campaigns.

• Distributed Marketing: Enabling localized marketing efforts within a unified strategy.

• Content Development: Creating engaging content tailored to target audiences.

• Custom Software Engineering: Developing bespoke software solutions to meet specific client needs.

• Custom Integrations: Ensuring seamless integration of various marketing tools and platforms.

• Social Media Marketing: Leveraging social platforms to enhance brand presence.

• Display Graphics: Designing visual materials for marketing campaigns.

• Warehousing and Fulfillment: Managing logistics to ensure timely delivery of marketing materials.

These services are designed to create sustainable and transformative results, enabling clients to reach their revenue goals and stand out in their respective markets.

Financials and Funding

As of November 2024, Phoenix Innovate's annual revenue is estimated to be between $10 million and $50 million. The company has expanded its capabilities through strategic investments and mergers, including the acquisition of UN Communications Group in December 2022 and a merger with The Lukens Company in July 2024.

Technological Platform and Innovation

Phoenix Innovate distinguishes itself through proprietary technologies and certifications that enhance its service offerings:

• Proprietary Technologies:

• Inform247: A HITRUST Certified Project Management Platform.

• AMPlified Mail: A marketing platform designed to optimize direct mail campaigns.

• CenterPoint: A Distributed Marketing Platform facilitating localized marketing efforts.

• Omni 121: A Through Channel Marketing Automation Platform.

• Certifications:

• HITRUST Certified: Demonstrating a commitment to safeguarding client data.

• ISO 9001:2015 Certified: Ensuring quality management systems are in place.

• USPS Full-Service Certified: Providing a wide range of postal benefits to clients.

• FSC® Certified: Promoting responsible forest management.

These technologies and certifications enable Phoenix Innovate to deliver secure, efficient, and innovative marketing solutions.

Leadership Team

Phoenix Innovate's leadership team comprises experienced professionals dedicated to driving the company's mission:

• Kirk Vercnocke: CEO

• Mark Gaskill: Executive Vice President of Marketing and Research Strategies

• Christopher DuBach: Executive Vice President of Sales and Business Development

These leaders bring a wealth of experience in marketing, data analytics, and business development, guiding Phoenix Innovate's strategic direction.

Leadership Changes

In July 2024, Phoenix Innovate merged with The Lukens Company (TLC), a full-service marketing agency specializing in direct response and donor development. As part of the merger, TLC's President & Managing Partner, Seth Colton, continued to head TLC's operations, bringing his expertise to the combined entity.

Competitor Profile

Market Insights and Dynamics:

The marketing solutions industry is characterized by rapid technological advancements and increasing demand for data-driven strategies. Companies are leveraging digital platforms, automation, and analytics to deliver personalized and effective marketing campaigns.

Competitor Analysis:

Phoenix Innovate's competitors include:

• HV InfoTech: An offshore web development company.

• Infasme: An IT company providing digital solutions and content management services.

• Codewing Solutions: A creative digital agency.

• Techtonix: An agency that provides digital solutions.

These companies offer various digital and marketing services, positioning themselves as alternatives to Phoenix Innovate's offerings.

Strategic Collaborations and Partnerships

Phoenix Innovate has engaged in several strategic collaborations to enhance its capabilities:

• Merger with The Lukens Company (July 2024): This merger combined Phoenix Innovate's technology and execution strengths with TLC's expertise in direct response and donor development, expanding services for nonprofit organizations.

• Acquisition of UN Communications Group (December 2022): This acquisition added direct response and brand awareness expertise, benefiting clients through integrated marketing solutions.

• Investment in ComSpec International (Date Not Specified): This investment aimed to enhance capabilities in student marketing and information solutions for educational institutions.

Operational Insights

Phoenix Innovate's strategic mergers and investments have expanded its service offerings and market reach. The company's focus on data-driven, customized marketing solutions, combined with its proprietary technologies and certifications, provides a competitive advantage in delivering secure and effective campaigns.

Strategic Opportunities and Future Directions

Phoenix Innovate is positioned to capitalize on the growing demand for personalized, data-driven marketing solutions. Future directions may include:

• Expansion into New Markets: Leveraging existing expertise to enter additional industries.

• Technological Advancements: Continuing to develop and integrate innovative technologies to enhance service offerings.

• Strengthening Partnerships: Building on existing collaborations to provide comprehensive solutions to clients.

By focusing on these areas, Phoenix Innovate aims to drive growth and deliver transformative results for its clients.

Contact Information

• Website: phoenixinnovate.com

• LinkedIn: Phoenix Innovate LinkedIn

For more information, please visit the company's official website or LinkedIn profile.