PHP Agency Market Research Report

Company Overview

• Name: PHP Agency Inc.

• Mission: PHP’s mission is to provide financial education to underserved communities in America and help protect their families’ legacies through life insurance products.

• Founded: 2009

• Founder: Patrick Bet-David

• Key People:

• Patrick Bet-David, Founder & CEO

• Maral Keshishian, President

• Thomas Ellsworth, Chief Strategy Officer

• Yong Lee, Chief Technology Officer

• Mark Johnson, General Counsel and Chief Compliance Officer

• Jennifer Bet-David, EVP of Agency Operations

• Tigran Bekian, VP of Sales & Distribution

• Headquarters: 16650 Westgrove Drive, Suite 500, Addison, TX 75001

• Number of Employees: Over 27,000 licensed agents

• Revenue: No information is available

• Company is Known For:

• Tech-enabled life insurance marketing.

• Providing diverse opportunities for entrepreneurship in life insurance.

• Serving 450,000 families across the U.S.

Products

Life Insurance Products Offered

• Term Life Insurance:

• Coverage for a set term of 1-35 years; payout if the owner passes away during the term.

• Cost-effective.

• Optional policy renewal after the term.

• Return-Of-Premium Term:

• Returns all premium contributions if the insured outlives the term.

• Provides life insurance protection and a return on premium investment.

• Indexed Universal Life Insurance (IUL):

• Permanent policy with flexible premium and death benefit.

• Growth potential linked to specified indexes like S&P 500.

• No-Medical-Exam Life Insurance:

• Provides up to $250,000 death benefit without the need for a medical exam.

• Covers medical bills and funeral expenses.

• Fixed Indexed Annuity:

• Premiums tied to an index similar to IULs with principal protection and a death benefit.

• Structured for lifetime income, thus aiding retirement planning.

Recent Developments

• New President Announcement (Jan 4, 2023): Maral Keshishian was promoted to President after a decade in multiple executive roles.

• Partnership with Integrity (Jul 19, 2022): PHP Agency partnered with Integrity to accelerate growth and serve more people. This partnership strengthens PHP’s resources, technology, and market reach.

• CTO Announcement (May 4, 2022): Yong Lee was appointed as Chief Technology Officer to drive technological growth.

• CFO Announcement (May 25, 2021): Marcelino Rodriguez was named Chief Financial Officer.

• New General Counsel (May 3, 2021): Mark Johnson was appointed as General Counsel and Chief Compliance Officer.

Additional Insights

• Diversity and Inclusion: Emphasized as core to company values with 53.23% female agents, and significant representation of Hispanic/Latino, Black/African American, and other minority groups.

• Future Goals: PHP Agency aims to license 500,000 agents by 2029.

• Cultural Focus: Built on a community of shared values, celebrating entrepreneurship, diversity, and inclusion.

Overall, PHP Agency continues to pursue growth under its partnership with Integrity and maintains a strong commitment to serving a culturally diverse client base with high-quality life insurance solutions.