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picnic-technologies

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Company Research Report: Picnic



Company Overview



  • Name: Picnic

  • Mission: Picnic aims to provide a more convenient, sustainable, and cost-effective grocery shopping experience by delivering high-quality groceries directly to consumers’ doors with minimal environmental impact.

  • Founded: Picnic was founded in 2015.

  • Founders: Michiel Muller, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen.

  • Key People:

  • Michiel Muller: Co-founder

  • Joris Beckers: Co-founder

  • Frederik Nieuwenhuys: Co-founder

  • Bas Verheijen: Co-founder

  • Headquarters: Amsterdam, Netherlands

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What is the Company Known For:

  • Picnic is known for its innovative "supermarket on wheels" model.

  • Using 100% electric delivery vehicles.

  • Offering low prices and eliminating food waste.


Products



  • Products Offered:

  • Picnic primarily offers a wide range of grocery items, including fresh produce, dairy, meat, bakery items, beverages, and household essentials.


  • High-Level Description of the Product:

  • Grocery Delivery Service: Picnic offers a comprehensive online grocery delivery service through its mobile app, allowing customers to order a variety of groceries and household items to be delivered to their doorstep.


  • Key Features of Each of the Products:

  • Grocery Delivery Service:

  • Convenience: Customers can shop for groceries conveniently from home using the Picnic app.

  • Eco-Friendly Delivery: Picnic uses 100% electric vehicles for delivery, reducing carbon footprint.

  • Free Delivery: Picnic offers free delivery with no additional charges.

  • Freshness: Ensures super fresh groceries delivered straight from the source to consumers’ homes.

  • BundelBonus: Discounts on bundled products, offering better value for multiple purchases.

  • Real-Time Tracking: Customers can track their deliveries in real-time using the app.

  • No Minimum Order: Orders with no minimum purchase requirement.

  • 100% Satisfaction Guarantee: Money-back guarantee on any unsatisfactory products.


Recent Developments



  • Recent Developments in the Company:

  • Focus on Sustainability: Continuous efforts to improve sustainability and reduce food wastage by only buying and delivering what customers order.

  • Expansion: Expansion into multiple regions including Germany and France to increase their operational footprint in Europe.


  • New Products Launched:

  • No information is available.


  • New Features Added to Existing Products:

  • Picnic Recipes: Integration of 600+ affordable and easy-to-cook recipes directly into the app, helping customers plan meals and easily add ingredients to their cart.

  • BundelBonus: Discount scheme for bundled products to encourage bulk buying.


  • New Partnerships:

  • No significant partnerships were specified in the available data.





This detailed report uses all available data provided about Picnic and strictly adheres to the requested structuring and detail density.
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