Company Research Report: Picnic
Company Overview
- Name: Picnic
- Mission: Picnic aims to provide a more convenient, sustainable, and cost-effective grocery shopping experience by delivering high-quality groceries directly to consumers’ doors with minimal environmental impact.
- Founded: Picnic was founded in 2015.
- Founders: Michiel Muller, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen.
- Key People:
- Michiel Muller: Co-founder
- Joris Beckers: Co-founder
- Frederik Nieuwenhuys: Co-founder
- Bas Verheijen: Co-founder
- Headquarters: Amsterdam, Netherlands
- Number of Employees: No information is available.
- Revenue: No information is available.
- What is the Company Known For:
- Picnic is known for its innovative "supermarket on wheels" model.
- Using 100% electric delivery vehicles.
- Offering low prices and eliminating food waste.
Products
- Products Offered:
- Picnic primarily offers a wide range of grocery items, including fresh produce, dairy, meat, bakery items, beverages, and household essentials.
- High-Level Description of the Product:
- Grocery Delivery Service: Picnic offers a comprehensive online grocery delivery service through its mobile app, allowing customers to order a variety of groceries and household items to be delivered to their doorstep.
- Key Features of Each of the Products:
- Grocery Delivery Service:
- Convenience: Customers can shop for groceries conveniently from home using the Picnic app.
- Eco-Friendly Delivery: Picnic uses 100% electric vehicles for delivery, reducing carbon footprint.
- Free Delivery: Picnic offers free delivery with no additional charges.
- Freshness: Ensures super fresh groceries delivered straight from the source to consumers’ homes.
- BundelBonus: Discounts on bundled products, offering better value for multiple purchases.
- Real-Time Tracking: Customers can track their deliveries in real-time using the app.
- No Minimum Order: Orders with no minimum purchase requirement.
- 100% Satisfaction Guarantee: Money-back guarantee on any unsatisfactory products.
Recent Developments
- Recent Developments in the Company:
- Focus on Sustainability: Continuous efforts to improve sustainability and reduce food wastage by only buying and delivering what customers order.
- Expansion: Expansion into multiple regions including Germany and France to increase their operational footprint in Europe.
- New Products Launched:
- No information is available.
- New Features Added to Existing Products:
- Picnic Recipes: Integration of 600+ affordable and easy-to-cook recipes directly into the app, helping customers plan meals and easily add ingredients to their cart.
- BundelBonus: Discount scheme for bundled products to encourage bulk buying.
- New Partnerships:
- No significant partnerships were specified in the available data.
This detailed report uses all available data provided about Picnic and strictly adheres to the requested structuring and detail density.